Subscriptions On shopify

Keep cash flowing and loyalty growing with subscriptions

Create reliable recurring revenue and build customer loyalty—all with subscription apps built on the commerce platform trusted by millions of businesses.

Don’t have a Shopify store? Get started with a 3-day free trial.

A seamless subscription experience—for you and your customers

Predictable recurring revenue

Create a recurring revenue stream that helps you forecast for the future and plan for business growth.

Higher lifetime value

Turn one-time shoppers into lifetime customers. Subscriptions increase retention and help your business grow.

Increased customer loyalty

Flexible, customizable offerings make life easier—and more exciting—for your customers, so they’ll keep coming back time and time again.

All-in-one commerce platform

Access all the business tools and data you need from a place you already know and trust—Shopify’s all-in-one commerce platform.

Find out why businesses love subscriptions

Subscriptions helped Better Booch, an organic kombucha company, build customer loyalty and drive recurring revenue. Now, about 70% of the company’s orders come from subscriptions.
Read Better Booch’s story

Subscription Management Platform

Everything you need to succeed—all in one place


Get the most powerful checkout in the world. With over 1.8 billion orders processed, Shopify Checkout is constantly optimized for speed, conversion, and customer experience.

Shopify Payments

Whether one-time or recurring payments, know you'll get paid quickly, securely, and reliably.


Save time with a unified inventory that stays accurate across all the places you sell, and access simplified shipping tools that scale with your business.

Online store

Build a beautiful shopping experience with over 70 ready-to-use, customizable themes, and a drag-and-drop online store builder—no designer or developer required.


Easily track subscription revenue and view analytics across key customer touchpoints from a single place.

How It Works

Start selling subscriptions on Shopify

Two bags of dog food, a couple of dog bones, and a shipping box are in the background, with product information, including discounted subscription pricing and 'add subscription to cart' button overlaid. Two logos of subscription apps, Bold and Paywhirl, with plus signs are on the top left, and another app, Recharge, is on the top right.

1. Sign up for Shopify

Start your 3-day trial today. No credit card required.

2. Create your online store

Quickly create and customize your storefront with themes that fit your brand and business.

3. Add a subscription app

Choose from Shopify's collection of world-class subscription apps that are easy to use, manage, and customize.

Need help with subscriptions? We’ve got you covered.


Learn all about how to launch a subscription-based business.

Read on the blog

Help Docs

Review everything you need to know about setting up subscriptions with Shopify.

Visit the Help Center

24/7 Support

Get the help you need, how you want it, at the moment you need it.

Contact us

Get started today

Try Shopify free for 3 days, and explore all the tools and services you need to start, run, and grow your subscription business.

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