[{"_1":2,"_1909":-5,"_482":-5},"loaderData",{"_3":4,"_1332":1333,"_1551":1552},"root",{"_5":6,"_1316":1317},"globalTranslations",{"_7":8,"_11":12},"en-IE",{"_9":10},"global",{},"en",{"_9":13},{"_14":15,"_16":17,"_103":104,"_120":121,"_132":133,"_230":231,"_274":275,"_288":289,"_295":296,"_306":307,"_361":362,"_363":364,"_365":319,"_54":366,"_367":368,"_371":372,"_345":346,"_76":381,"_384":385,"_414":415,"_466":467,"_468":469,"_470":471,"_472":473,"_474":475,"_476":477,"_478":479,"_480":481,"_491":492,"_494":495,"_498":499,"_30":1086,"_1255":1256},"argoPlaceholder","3","ariaLabels",{"_18":19,"_20":21,"_30":31,"_40":41,"_50":51,"_54":55,"_56":57,"_63":64,"_65":66,"_70":71,"_72":73,"_74":75,"_76":77,"_80":81,"_82":83,"_84":85,"_94":95,"_95":96},"close","Close","carousel",{"_22":20,"_23":23,"_24":25,"_26":27,"_28":29},"name","slide","xOfY","{x} of {y}","play","Play carousel","pause","Pause carousel","footer",{"_32":33,"_34":35,"_36":37,"_38":39},"regionsNav","Region Navigation","regionsClose","Close Region Navigation","newWindow","Opens an external site in a new window","backToTop","Back to the top","header",{"_42":43,"_44":45,"_46":47,"_48":49},"mobileNavMenu","Menu","mainNav","Main","secondaryNav","Related pages","skipToContent","Skip to Content","headerLight",{"_52":53},"dismissIcon","Dismiss banner","learnMore","Learn more about {title}","link",{"_58":59,"_36":60,"_61":62},"external","External source: "," (Opens in a new window)","label","{{external}}{{title}}{{newWindow}}","logoGroup","Logos","modal",{"_18":67,"_68":69},"Close modal","pip","Picture in picture","next","Next","previous","Previous","current","Current","pagination",{"_72":78,"_70":79},"Previous page","Next page","shopifyLogo","Shopify logo","shopifyPartnersLogo","Shopify partners logo","testimonial",{"_86":87,"_88":89,"_70":90,"_72":91,"_26":92,"_28":93},"controls","Navigate testimonials","plural","Testimonials","Next Testimonial","Previous Testimonial","Play Testimonial","Pause Testimonial","videoModal","video",{"_26":97,"_28":98,"_99":100,"_101":102},"Play video","Pause video","mute","Mute video","unmute","Unmute video","incentivesPromoBanner",{"_105":106,"_107":108},"gpv_acquisition_incentive_flag","Join today and get up to $5,000 in cash rebates on your first six months of sales","retail",{"_109":110,"_111":112,"_113":114,"_115":116,"_117":118,"_119":116},"spRateTermsLink"," Terms apply","subscriptionIncentive","Special offer: get 6 months of POS Pro for {{incentivePrice}}/month","spRateIncentive","Get {{rate}}% card rates on up to {{gpvLimit}} USD of in-person sales during your first {{length}} months.","spRateIncentiveTerms","Terms apply","cardReaderDiscountIncentive","Get a free card reader when you pick a plan.","cardReaderDiscountIncentiveTerms","cookiesNotice",{"_122":123,"_124":125,"_126":127,"_128":129,"_130":131},"acceptAllButtonText","Accept all","activeConsentContentHtml","We use cookies (and other similar technologies) for many purposes, including to improve your experience on our site and for ads and analytics. Click \"Accept all\" to accept these uses. Read more in our Cookie Policy.","buttonText","OK","contentHtml","Shopify uses cookies to provide necessary site functionality and improve your experience. By using our website, you agree to our Privacy Policy and our Cookie Policy.","rejectAllButtonText","Reject all","countries",{"_134":135,"_136":137,"_138":139,"_140":141,"_142":143,"_144":145,"_146":147,"_148":149,"_150":151,"_152":153,"_154":155,"_156":157,"_158":159,"_160":161,"_11":162,"_163":164,"_165":166,"_167":168,"_169":170,"_171":172,"_173":174,"_175":176,"_177":178,"_179":180,"_181":182,"_183":184,"_185":186,"_187":188,"_189":190,"_191":192,"_193":194,"_195":196,"_197":198,"_199":200,"_201":202,"_203":204,"_205":206,"_207":208,"_209":210,"_211":212,"_213":214,"_215":216,"_217":218,"_219":220,"_221":222,"_223":224,"_225":162,"_226":227,"_228":229},"ar","Argentina","at","Austria","au","Australia","be","Belgium","bg","Bulgaria","br","Brazil","by","Belarus","ca","Canada","ch","Switzerland","cl","Chile","cn","China","co","Colombia","cz","Czech Republic","dk","Denmark","USA","es","Spain","de","Germany","fi","Finland","fr","France","gb","UK","gr","Greece","hk","Hong Kong SAR","hu","Hungary","id","Indonesia","ie","Ireland","in","India","it","Italy","jp","Japan","kr","Korea","lt","Lithuania","my","Malaysia","mx","Mexico","ng","Nigeria","nl","Netherlands","no","Norway","nz","New Zealand","pe","Peru","ph","Philippines","pl","Poland","pt","Portugal","ro","Romania","se","Sweden","sg","Singapore","th","Thailand","tr","Türkiye","tw","Taiwan","us","vn","Vietnam","za","South Africa","languages",{"_142":232,"_233":234,"_235":236,"_165":237,"_238":239,"_11":240,"_163":241,"_167":242,"_169":243,"_244":245,"_177":246,"_179":247,"_185":248,"_249":250,"_251":252,"_191":253,"_254":255,"_199":256,"_209":257,"_211":258,"_259":260,"_213":261,"_262":263,"_264":265,"_219":266,"_221":267,"_268":269,"_270":271,"_272":273},"Bulgarian","cs","Czech","da","Danish","German","el","Greek","English","Spanish","Finnish","French","hi","Hindi","Hungarian","Indonesian","Italian","ja","Japanese","ko","Korean","Lithuanian","nb","Norwegian Bokmål","Dutch","Polish","Portuguese","pt-PT","Portuguese Portugal","Romanian","ru","Russian","sv","Swedish","Thai","Turkish","vi","Vietnamese","zh-Hans","Chinese Simplified","zh-Hant","Chinese Traditional","downloadApp",{"_276":277,"_278":279,"_280":281,"_282":283,"_284":285,"_286":287},"androidAlt","Get the Shopify app on Google Play","androidUrl","https://shopify.com/install/android","iosAlt","Download the Shopify app on the Apple App Store","iosUrl","https://shopify.com/install/mobile","qrCodeAlt","QR code to download from","qrTitle","Scan to install","downloadposApp",{"_276":290,"_278":291,"_280":292,"_282":293,"_284":285,"_286":294},"Get the Shopify POS Mobile app on Google Play","https://play.google.com/store/apps/details?id=com.shopify.pos","Download the Shopify POS Mobile app on the Apple App Store","https://apps.apple.com/us/app/shopify-point-of-sale-pos/id686830644","Scan or click below to install","forms",{"_297":298},"fields",{"_299":300},"country",{"_61":301,"_302":303,"_304":305},"Country","placeholder","Select one","error","Please select a country","globalNav",{"_308":309,"_310":311,"_312":313,"_314":315,"_316":317,"_318":319,"_320":321,"_322":323,"_324":325,"_326":327,"_328":329,"_330":331,"_332":333,"_334":335,"_336":337,"_338":339,"_340":337,"_341":342,"_343":344,"_357":358,"_359":360},"applyText","Apply for early access","applyTextPlain","Apply for access","getStarted","Get started","headerPdfCta","Download document","headerPdfCtaLink","https://cdn.shopify.com/static/Shopify-Guide_PDF.pdf","homeUrl","{{home}}","loginGetStartedText","Log in to get started","loginText","Log in","loginUrl","/login","signinText","Sign in","signupText","Start free trial","signupTextStartFree","Start for free","signupTextFree","Sign up free","signupTextPlain","Sign up","searchText","Search","searchPlaceholder","Type something you're looking for","searchPlaceholderMobile","signUpButtonText","Get in touch","sharedBottomBar",{"_345":346,"_347":348,"_349":350,"_351":352,"_353":354,"_355":356},"shopify","Shopify","shopifyDesc","Platform for entrepreneurs & SMBs","plus","Plus","plusDesc","A commerce solution for growing digital brands","enterprise","Enterprise","enterpriseDesc","Solutions for the world’s largest brands","edition","Winter ’25 Edition","contactSalesText","Talk to sales","showLess","Show less","showMore","Show more","home","Learn more","plans",{"_369":370},"pricingFaqAnswerWithDiscount","We offer a 25% discount for yearly subscriptions if you choose the Basic, Grow, or Advanced plans. If you choose a 3-year Shopify Plus plan, we offer a monthly discount and lower online variable platform fees.","sell",{"_40":373,"_374":375,"_376":377,"_378":379,"_146":380},"Explore your options","title","Apps that help you sell {{vertical}}","subheading","Some popular apps other merchants use","seeRecommendedApps","See more recommended apps","By {{partner}}",{"_382":383},"page","Page","signup",{"_126":329,"_386":331,"_387":388,"_389":342,"_390":391,"_61":392,"_302":393,"_394":395,"_396":397,"_398":399,"_400":401,"_402":403},"buttonTextStartFree","buttonTextStartTrial","Start Trial","plusButtonText","buttonText_fr","Launch your store","Email address","Enter your email address","disclaimerHtml","Try Shopify free for {{trialLength}} days, no credit card required. By entering your email, you agree to receive marketing emails from Shopify.","disclaimerNoLengthHtml","No credit card required. By entering your email, you agree to receive marketing emails from Shopify.","testimonialButtonText","Try Shopify free for {{trialLength}} days","freeTrialCtaHtml","Try Shopify for free, and explore all the tools and services you need to start, run, and grow your business.","signupPaidTrialPromo",{"_404":405,"_406":407,"_408":409,"_410":411,"_412":413},"default_one","Get {{trialLength}} days free then 1 month for {{paidTrialAmount}}.","default_other","Start for free, then get your first {{count}} months for {{paidTrialAmount}}/mo.","disclaimer","By entering your email, you agree to receive marketing emails from Shopify.","disclaimerNoEmail_one","Don’t have a Shopify store? Start free, then get your first month for {{paidTrialAmount}}.","disclaimerNoEmail_other","Don’t have a Shopify store? Start for free, then get your first {{count}} months for {{paidTrialAmount}}/mo.","social",{"_416":417,"_426":427,"_431":432,"_445":446,"_449":450,"_453":454,"_457":458,"_462":463},"facebook",{"_418":419,"_420":421,"_422":423,"_424":425},"text","Facebook","url","https://www.facebook.com/shopify","url_de","https://www.facebook.com/shopifyDE","url_jp","https://www.facebook.com/ShopifyJP","twitter",{"_418":428,"_420":429,"_424":430},"Twitter","https://twitter.com/shopify","https://twitter.com/ShopifyJP","youtube",{"_418":433,"_420":434,"_422":435,"_436":437,"_438":439,"_424":440,"_441":442,"_443":444},"YouTube","https://www.youtube.com/user/shopify","https://www.youtube.com/c/ShopifyDeutsch","url_fr","https://www.youtube.com/c/ShopifyFrançais","url_it","https://www.youtube.com/c/ShopifyItaliano","https://www.youtube.com/c/ShopifyJapan","url_nl","https://www.youtube.com/c/ShopifyNederlands","url_br","https://www.youtube.com/c/ShopifyBrasil","instagram",{"_418":447,"_420":448},"Instagram","https://www.instagram.com/shopify/","tiktok",{"_418":451,"_420":452},"TikTok","https://www.tiktok.com/@shopify","linkedin",{"_418":455,"_420":456},"LinkedIn","https://www.linkedin.com/company/shopify","pinterest",{"_418":459,"_420":460,"_424":461},"Pinterest","https://www.pinterest.com/shopify/","https://www.pinterest.com/shopifyjp/","email",{"_418":464,"_420":465},"Email","mailto:","tableOfContents","Table of Contents","totalApps",6000,"totalThemes",70,"supportedLanguages",50,"totalGateways",100,"totalStores",1700000,"uptime",99.98,"waitlistForm",{"_482":483,"_488":489,"_302":393,"_126":490},"errors",{"_484":485,"_486":487},"general","Something went wrong, try again later","emailFormat","Email is formatted incorrectly","successMessage","Done","Signup","editionsEyebrow",{"_418":493},"Shopify’s Summer ’25 Edition is here","sectionErrorBoundary",{"_496":497},"message","This content is not loading due to a technical problem","nav",{"_500":501,"_502":503,"_504":505,"_506":507,"_508":509,"_510":511,"_512":513,"_514":515,"_516":517,"_518":519,"_520":521,"_522":523,"_524":525,"_526":527,"_528":529,"_530":531,"_532":533,"_534":535,"_536":537,"_538":539,"_540":541,"_542":543,"_544":545,"_546":547,"_548":549,"_550":551,"_552":553,"_554":555,"_556":557,"_558":559,"_560":561,"_562":563,"_564":565,"_566":567,"_568":569,"_570":571,"_572":573,"_574":575,"_576":577,"_578":579,"_580":581,"_582":583,"_584":585,"_586":587,"_588":589,"_590":591,"_592":593,"_594":595,"_596":597,"_598":599,"_600":601,"_602":603,"_604":605,"_606":607,"_608":609,"_610":611,"_612":613,"_614":615,"_616":617,"_618":619,"_620":621,"_622":623,"_624":625,"_626":627,"_628":629,"_630":631,"_632":633,"_634":358,"_635":636,"_637":638,"_639":640,"_641":642,"_643":644,"_645":646,"_647":648,"_416":649,"_650":651,"_652":653,"_654":655,"_656":657,"_658":659,"_660":661,"_662":663,"_664":665,"_666":667,"_668":669,"_670":671,"_672":673,"_674":675,"_676":677,"_678":679,"_680":681,"_682":683,"_684":685,"_686":687,"_312":329,"_688":342,"_689":690,"_691":690,"_692":693,"_694":695,"_696":697,"_698":699,"_700":701,"_702":703,"_704":705,"_706":707,"_708":709,"_710":711,"_712":713,"_714":715,"_716":717,"_718":719,"_445":447,"_720":721,"_722":723,"_724":725,"_726":727,"_728":729,"_730":731,"_732":733,"_734":735,"_736":737,"_738":739,"_740":741,"_742":743,"_744":745,"_746":747,"_748":749,"_750":751,"_752":753,"_754":755,"_756":757,"_758":759,"_760":761,"_762":763,"_764":765,"_766":767,"_768":769,"_770":771,"_772":773,"_774":775,"_776":777,"_778":779,"_780":781,"_782":783,"_784":785,"_786":787,"_788":789,"_790":791,"_792":793,"_794":795,"_796":797,"_798":799,"_800":801,"_802":803,"_804":805,"_806":807,"_808":809,"_810":803,"_811":812,"_813":313,"_814":815,"_349":350,"_816":817,"_818":819,"_820":821,"_822":823,"_824":825,"_826":827,"_828":829,"_830":831,"_832":833,"_834":835,"_836":837,"_838":839,"_840":841,"_842":843,"_844":845,"_846":847,"_848":849,"_850":851,"_852":853,"_854":855,"_856":857,"_858":859,"_107":860,"_861":862,"_863":864,"_865":866,"_867":868,"_869":870,"_871":872,"_371":873,"_874":875,"_876":877,"_878":879,"_880":881,"_882":883,"_884":885,"_886":887,"_888":889,"_890":891,"_892":893,"_894":895,"_896":897,"_898":899,"_900":901,"_902":673,"_903":904,"_905":906,"_907":775,"_908":909,"_910":911,"_912":913,"_914":915,"_916":917,"_918":919,"_920":661,"_921":354,"_922":923,"_924":354,"_925":352,"_926":927,"_928":929,"_930":931,"_932":933,"_934":935,"_384":335,"_414":936,"_937":938,"_939":940,"_941":942,"_943":944,"_945":946,"_947":948,"_949":950,"_951":952,"_953":954,"_955":956,"_957":958,"_959":960,"_961":962,"_963":964,"_965":966,"_967":968,"_969":970,"_971":972,"_449":451,"_973":974,"_975":976,"_977":978,"_979":980,"_981":982,"_983":984,"_985":986,"_987":988,"_431":433,"_989":990,"_991":992,"_993":994,"_995":996,"_997":998,"_999":1000,"_1001":1002,"_1003":1004,"_1005":1006,"_1007":1008,"_1009":1010,"_1011":1012,"_1013":1014,"_1015":1016,"_353":354,"_1017":1018,"_1019":1020,"_1021":1022,"_9":1023,"_1024":1025,"_1026":1027,"_1028":1029,"_1030":1031,"_1032":323,"_1033":1034,"_1035":1036,"_1037":1038,"_1039":1040,"_1041":1042,"_1043":1044,"_1045":1046,"_1047":1048,"_1049":1050,"_1051":1052,"_1053":1054,"_1055":1056,"_1057":1058,"_1059":1060,"_1061":1062,"_1063":1064,"_1065":1066,"_1067":1068,"_1069":1070,"_1071":1072,"_1073":329,"_1074":1075,"_1076":1077,"_1078":1079,"_1080":1081,"_1082":1083,"_1084":1085},"about","About Shopify","academy","Shopify Academy","allFeatures","All features","allProducts","All Products","allProductsDescription","Explore all Shopify products & features","appStore","Find business apps","appStoreDescription","Shopify app store","appBannerMessage","Your store in your pocket","appButtonText","Get the app","b2b","Sell wholesale & direct","b2bDescription","Business-to-business (B2B)","balance","Balance","banking","Banking","billPay","Bill Pay","blog","Blog","blogEnterprise","Enterprise Blog","blogMerchants","Merchant Blog","blogRetail","Retail Blog","borrowing","Borrowing","branding","Branding","brandingDescriptionV2","Build your brand from scratch","brandingFlyoutDescription","Look professional and help customers connect with your business","build","Build","burst","Free stock photos","businessEncyclopedia","Business encyclopedia","businessFunding","Secure business funding","businessFundingDescription","Shopify Capital","businessGrowth","Business growth","businessGrowthDescription","Scale your business","businessNameGenerator","Business name generator ","businessPlanTemplate","Business plan template","businessTypes","Business Types","buyButton","Buy Button","buyButtonDescription","Transform an existing website or blog into an online store","buyButtonSubnav","Explore Buy Button","capital","Capital","capitalLoansAndCashAdvances","Large retailer funding","capitalSmallBusiness","Small business funding","cdiscount","Cdiscount","changelog","Changelog","changelogDescription","Your source for recent updates","checkoutDescription","Provide fast, smooth checkout experiences","checkoutDescriptionV2","World-class checkout","checkoutV2","Check out customers","community","Community","communityEvents","Community Events","compareToPlus","Compare to Plus","compass","Business courses","compassDescription","Learn from proven experts","calculator","Cost calculator","credit","Credit","ctaAlt","Free Trial","docs","Docs","customerInsights","Know your audience","customerInsightsDescription","Gain customer insights","customization","Customization","domainsAndHosting","Own your site domain","domainsAndHostingDescription","Domains & hosting","dropshipping","Dropshipping","ecommerce","Online store","ecommerceDescription","Online store editor","ecommerceSeo","Ecommerce SEO","ecommerceSeoDescription","Improve your search ranking","ecommerceV2","Create your website","editionsAll","All Editions","editionsAllDescription","Archive of past Shopify Editions","editionsCurrent","Summer ’25 Edition","editionsLast","editionsLastDescription","The latest 150+ product updates","emailMarketing","Email marketing","encyclopedia","Encyclopedia","essentialTools","Essential tools","examples","Examples","exchange","Websites for sale","experts","Experts","Facebook Shops","facebookAds","Facebook Ads","facebookInstagram","Facebook & Instagram","faq","FAQ","features","Features","financesManagement","Manage your finances & access funding","financesManagementDescription","Shopify Finance","flow","Ecommerce automation","flowDescription","Shopify Flow","flowV2","Automate your business","forums","Shopify Community","founderStories","Founder stories","founderStoriesDescription","Learn from successful merchants","fraudProtection","Fraud Protection","freeBusinessTools","Explore free business tools","freeBusinessToolsDescription","Tools to run your business","freeTools","Free tools","fulfillment","Fulfillment","fulfillmentDescription","Shopify Fulfillment Network","fulfillmentV2","Outsource fulfillment & returns","getInTouch","google","Google","googleSmart","googleYoutube","Google & Youtube","guides","Guides","hardware","Hardware","hardwareStore","Hardware store","helpAndSupport","Help and support","helpAndSupportDescription","Get 24/7 support","helpCenter","Help Center","howToGuides","How-to guides","howToGuidesDescription","Read in-depth business guides","impressumGenerator","Impressum-Generator","inbox","Business chat","inboxDescription","Turn browsers into buyers","inboxDescriptionV2","Shopify Inbox","inboxV2","Chat with customers","installments","Installments","internationalSales","International sales","internationalSalesDescription","Sell globally","inventoryOrderManagement","Manage your stock & orders","inventoryOrderManagementDescription","Inventory & order management","joinNow","Join Now","learn","Learn","lending","Lending","logoMaker","Logo maker","manage","Manage","manageEverything","Manage everything","manageYourBusiness","Manage your business","manageYourBusinessDescription","Track sales, orders & analytics","market","Market","marketDescription","Market your business","marketDescriptionV2","Reach & retain customers","marketing","Marketing","marketingAutomation","Marketing automation","marketingDescription","Build a marketing plan","marketingTools","Marketing tools","marketingToolsDescription","Ads, email campaigns, and more","marketplaces","Online marketplaces","markets","International commerce","marketsDescription","Reach buyers in new markets with international selling tools","measureYourPerformance","Measure your performance","measureYourPerformanceDescription","Analytics and Reporting","midMarket","Mid-market","migrateToShopify","Migrate to Shopify","migrateToShopifyDescription","Compare to other platforms","mobileApp","Mobile app","mobileAppDescription","Respond in real time","moneyManagement","Get paid faster","moneyManagementDescription","Shopify Balance","more","More","newsroom","Newsroom","newsroomDescription","All company news and press releases","onlineFlyoutDescription","Find a domain, explore stock images, and amplify your brand","onlinePresence","Online presence","onlineStoreDescription","Sell online with an ecommerce website","omnichannel","Omnichannel selling","orderManagementAndFulfillment","Order management and delivery","overview","Overview","partners","Partners","payments","Payment processing","paymentsDescription","Set up forms of payment","paymentsOverview","paymentsV2","Accept online payments","pillarDropdownCta","ping","Shopify Ping","plusPricing","Plus Pricing","podcasts","Podcasts","pointOfSaleDescription","Point of Sale (POS)","pointOfSaleV2","Sell in person","popularTopics","Popular topics","pos","Shopify POS","posPricing","POS Pricing","posSystemSmallBusiness","Small business POS","posMultiStore","Multi-store POS","posInventorySystem","POS inventory system","posAndroid","Android POS","posIpad","iPad POS","posApp","POS App","posSoftware","POS Software","pricingOverview","Pricing overview","productSourcing","Product sourcing","productSourcingDescription","Find products to sell","productsToSell","Products to sell","qrCodeGenerator","QR code generator","rakuten","Rakuten","research","Research","resources","Resources","Retail POS","retailDescription","Sell at retail locations, pop-ups, and beyond","salesChannels","Sales channels","salesChannelsDescription","Reach millions of shoppers and boost sales","salesChannelsDescriptionV2","Channels for social & marketplaces","salesChannelsV2","Sell across channels","segmentation","Customer groups","Sell","sellEverywhere","Sell everywhere","sellOnline","Sell online","sellOnlineDescription","Grow your business online","sellYourProducts","Sell your products","sellYourProductsDescription","Sell online or in person","shippingDescription","Fulfill orders faster","shippingDescriptionV2","Shopify Shipping","shippingV2","Ship orders faster","inventoryDescription","Inventory management","shop","Shop","shopPay","Shop Pay","shopifyBlog","Shopify blog","shopifyBlogDescription","Business strategy tips","shopifyCaseStudies","Case Studies","shopifyCaseStudiesDescription","shopifyComparison","Shopify comparison","shopifyComparisonDescription","Comparison with other platforms","shopifyMigration","shopifyMigrationDescription","Migration checklists, guides and tools","shopifyDevelopers","Shopify Developers","shopifyDevelopersDescription","Build with Shopify's powerful APIs","shopifyEditionsDescription","New, innovative Shopify products","shopifyEmail","Nurture customers","shopifyEmailDescription","Shopify Email","shopifyFinance","shopifyGold","shopifyOnlineStore","Shopify Online store","shopifyPlus","shopifyPlusDescription","shopifyPointOfSale","Shopify Point of Sale","shopifySite","shopify.com","shopifyVsBigCommerce","Shopify vs. BigCommerce","shopifyVsSalesforce","Shopify vs. Salesforce","shopifyVsSquare","Shopify vs. Square","Social media","socialDescription","Social media integrations","socialMediaStrategy","Social media strategy","socialMediaStrategyDescription","Turn social into sales","socialV2","Market across social","solutions","Solutions","staffManagement","Staff management","start","Start","startYourBusiness","Start your business","startYourBusinessDescription","Build your brand","stockPhotography","Stock photography","storeSetup","Store set up","storeSetupDescription","Use Shopify’s powerful features to start selling","storeThemes","Store themes","storeThemesDescription","Customize your store","successStories","Success stories","tax","Tax","termLoans","Term Loans","themeStore","Theme store","upgradeToPlus","Upgrade to Plus","videos","Videos","walmart","Walmart Marketplace","waysToSell","Ways to sell","webAddress","Domain name","whatIsShopify","What is Shopify?","whatIsShopifyDescription","How our commerce platform works","whatsNew","What’s new","____newNavKeysBelowDoNotReorder____","","advertisingCampaigns","Advertising & Campaigns","ai","AI","analytics","Analytics","b2b2","B2B","back","Back","buildYourWebsite","Build your website","checkout","Checkout","customizeExtendShopify","Customize & extend Shopify","discounts","Discounts","domains","Domains","draftOrdersFunctions","Functions work with draft orders","editions","Editions","emailCustomerChat","Email & Customer Chat","extendCustomerAccounts","Extend customer accounts with apps","financesFunding","Finances & Funding","getPaid","Get paid","Global","latestUpdates","Latest updates","latestUpdates1","New store design system","latestUpdates2","Deep insights with Sidekick","latestUpdates3","Next-gen dev platform","login","marketingAnalytics","Marketing & analytics","nonStopInnovation","Non-stop innovation","nonStopInnovationDesc","Every six months, Shopify rolls out hundreds of features and upgrades.","nonStopInnovationDescSummer","150+ updates to Shopify, twice a year.","online","Online","ordersInventory","Orders & Inventory","payments2","Payments","pointOfSale","Point of Sale","posBundles","Bundles work with Shopify POS","pricing","Pricing","products","Products","runYourBusiness","Run your business","sellAnywhere","Sell anywhere","shipping","Shipping","shopifyAppStore","Shopify App Store","shopifyAppStoreDesc","Largest commerce ecosystem","shopifyDev","Shopify.dev","shopifyDevDesc","Dev docs, CLI, and more","shopifyEditions","Shopify Editions","socialMarketplaces","Social & Marketplaces","startFreeTrial","summerEdition","Summer Edition","taxes","Taxes","themes","Themes","websiteBuilder","Website Builder","winterEdition","Winter Edition","workflowAutomation","Workflow Automation",{"_500":1087,"_1088":501,"_1089":1090,"_1091":1092,"_1093":1094,"_1095":1096,"_1097":1098,"_134":1099,"_1100":1101,"_1102":1103,"_1104":1105,"_1106":1107,"_558":1108,"_546":1109,"_564":565,"_570":571,"_1110":1111,"_1112":1113,"_1114":1115,"_1116":1117,"_1118":1119,"_1120":1121,"_1122":1123,"_1124":1125,"_1126":1127,"_1128":1129,"_1130":1131,"_1132":1133,"_1009":1010,"_616":1134,"_618":1135,"_1136":1137,"_1138":1139,"_1140":1141,"_462":464,"_643":644,"_647":1142,"_1143":1081,"_656":657,"_668":669,"_682":683,"_1144":1145,"_1146":1147,"_696":697,"_1148":1149,"_1150":1151,"_1152":1153,"_1154":1155,"_1156":1157,"_1158":1159,"_1160":1161,"_1162":1163,"_1164":1165,"_1166":1167,"_806":1046,"_1168":1169,"_1170":1171,"_1047":1048,"_1172":657,"_842":843,"_1173":1174,"_1175":1176,"_1177":1178,"_1053":1054,"_856":857,"_858":1179,"_1180":1048,"_876":1181,"_1182":1183,"_1184":1185,"_1186":685,"_1059":1060,"_892":893,"_894":895,"_345":346,"_1187":503,"_1188":1189,"_1190":1142,"_1191":1192,"_921":354,"_1193":1194,"_924":1195,"_1196":1197,"_414":1198,"_1199":1200,"_945":946,"_1201":1079,"_961":1202,"_1203":1204,"_1205":1206,"_1207":1208,"_1078":1079,"_1209":1210,"_1211":1212,"_1213":1214,"_95":1215,"_1216":1217,"_1218":990,"_1219":1220,"_510":1221,"_528":529,"_1222":1223,"_578":579,"_1224":1225,"_1226":1227,"_1228":1229,"_1230":1231,"_1232":1233,"_1234":1235,"_680":681,"_694":695,"_704":1131,"_1236":1237,"_1238":1239,"_1240":1241,"_788":789,"_804":805,"_1242":1243,"_1244":859,"_1245":1246,"_1069":1070,"_1247":1248,"_1249":1179,"_1250":1251,"_1252":1253,"_971":1254,"_983":984},"About","aboutShopify","accessibility","Accessibility","affiliateProgram","Affiliate Program","apiDocs","API Documentation","appDemo","App Demo","appDeveloperProgram","App Developers","Shopify AR","blogTopics","Blog Topics","brand","Brand","buildBlack","Build Black","buildNative","Build Native","Business Name Generator ","Free Stock Photos","company","Company","companyInfo","Company Info","contact","Contact","contactShopify","Contact Shopify","countrySelect","Change your country or region.","countrySelectHeading","Country/region","regionLanguageSelectLong","Choose a region & language","regionLanguageSelectShort","Choose a region","devDegree","Dev Degree","developers","Developers","documentation","Shopify Help Center","domainNames","Domain Names","Dropshipping Business","Online Store","ecommerceHosting","Ecommerce Hosting","ecommerceSoftware","Ecommerce Software","economicGrowth","Economic Growth","Shopify Partners","featureTour","gaming","Gaming","globalImpact","Global Impact","heading","More resources","hireAnExpert","Hire a Partner","leadership","Leadership","logoGenerator","Logo Maker","managePrivacy","Manage Privacy","merchantSupport","Merchant Support","mobileCommerce","Mobile Commerce","onlineStore","Ecommerce Website","onlineStoreBuilder","Online Store Builder","partnerProgram","Partner Program","phoneNumber","1-888-329-0139","platform","Platform","posFeatures","pressAndMedia","Press and Media","pressReleases","Press Releases","privacyChoices","Privacy Choices","Support","sellInStore","Sell Online","sellOnlineTour","Online Retail","setUp","Setup","sfn","shopifyAcademy","shopifyEvents","Shopify Events","shopifyExperts","shopifyForEnterprise","Shopify for Enterprise","shopifyLite","Shopify Lite","Shopify Plus","shoppingCart","Shopping Cart","Social","socialImpact","Social Impact","storeDesign","Store Themes","support","24/7 support","supportLimited","Customer Support","themeSupport","Theme Support","tools","Free Tools","topics","Topics","trustSealsAccessibilityText","Use Shopify with confidence. Our platform has been assessed and certified by:","Video","videoTutorials","Video Tutorials","____newFooterKeysBelowDoNotReorder____","affiliates","Affiliates","App Store","careers","Careers","communityForum","Community Forum","compareShopify","Compare Shopify","cookieSettings","Cookie settings","courses","Courses","developerDocs","Developer docs","ecosystem","Ecosystem","hireAPartner","Hire a partner","investors","Investors","legal","Legal","privacyPolicy","Privacy policy","resources2","serviceStatus","Service status","sitemap","Sitemap","support2","sustainability","Sustainability","termsOfService","Terms of service","Theme Store","brochureBot",{"_40":1257,"_1258":1259,"_1260":1261,"_1262":1263,"_1283":1284,"_408":1294,"_1295":1296,"_1297":1298,"_1299":1300,"_1301":1302},"Shopify chat","askAnything","Ask anything","resetChat","Reset chat","plusWelcomeQuestions",{"_1148":1264,"_1265":1266,"_1267":1268},"Welcome to Shopify.","subhead","How can I help?","questions",[1269,1273,1274,1277,1280],{"_1270":1271,"_1272":1271},"question","Get a demo","answer",{"_1270":775,"_1272":775},{"_1270":1275,"_1272":1276},"Upgrade to Shopify Plus","How do I upgrade to Shopify Plus?",{"_1270":1278,"_1272":1279},"Get pricing info","I'd like to get pricing info",{"_1270":1281,"_1272":1282},"Contact Shopify support","I need help with my Shopify store","retailWelcomeQuestions",{"_1148":1264,"_1265":1266,"_1267":1285},[1286,1288,1290,1292],{"_1270":1287,"_1272":1287},"Get Shopify POS for my business",{"_1270":1289,"_1272":1289},"Speak to a Retail Sales Expert",{"_1270":1291,"_1272":1291},"Learn about POS features",{"_1270":1293,"_1272":1282},"Contact Retail support","AI-generated answers may contain errors. Always verify info.","preChat","Considering Shopify?","openChat","Ask our AI-powered chat","driftBot","Hey 👋🏻! Thanks for visiting Shopify. What brings you by today?","bookACall",{"_1303":1304,"_1305":1306,"_1307":1308,"_1309":1310,"_70":71,"_1311":1312},"scheduleMeeting","Schedule meeting","scheduleMeetingDescription","Schedule a 15 minute meeting with {{firstName}} {{lastName}}","changeTime","Change time","noneOfTheseWork","None of these work","preChatButton",{"_374":1313,"_1314":1315},"Book a call","description","Schedule a 15 minute meeting.","site",["SingleFetchClassInstance",1318],{"_1319":1320,"_1321":7,"_1322":7,"_1323":1324,"_656":1325,"_1328":181,"_1329":11,"_1330":-7,"_1331":-7},"countryCode","IE","hreflang","locale","currencyCode","EUR",[528,1013,1326,1327,349,826,107],"enterprise_blog","payments_online","pathPrefix","languageCode","preferredLanguage","inactive","($locale)~~layout",{"_1334":1335,"_1546":-5,"_1547":1358,"_1548":1549,"_1550":-7},"mainNavData",[1336,1455,1459,1523,1527],{"_1337":946,"_1338":1339,"_1344":1345},"content","data",{"_1340":1341,"_1342":1343},"gaEvent","Main Nav","gaAction","Online Solutions","navItems",[1346,1375,1407,1425,1441],{"_1337":950,"_1338":1347,"_1349":1350,"_1351":1352,"_1353":544,"_1344":1354},{"_1340":1341,"_1342":1348},"Build Nav","columnStart",1,"columnSpan",3,"icon",[1355,1360,1363,1366,1369,1372],{"_1337":952,"_420":1356,"_1357":1358,"_1338":1359,"_1314":954},"/ie/start","separated",true,{"_1340":1341,"_1342":950},{"_1337":627,"_420":1361,"_1338":1362,"_1314":621},"/ie/website/builder",{"_1340":1341,"_1342":627},{"_1337":964,"_420":1364,"_1338":1365,"_1314":962},"https://themes.shopify.com/",{"_1340":1341,"_1342":964},{"_1337":511,"_420":1367,"_1338":1368,"_1314":513},"https://apps.shopify.com/",{"_1340":1341,"_1342":511},{"_1337":613,"_420":1370,"_1338":1371,"_1314":615},"/ie/domains",{"_1340":1341,"_1342":613},{"_1337":677,"_420":1373,"_1338":1374,"_1314":679},"/ie/tools",{"_1340":1341,"_1342":677},{"_1337":873,"_1338":1376,"_1349":1378,"_1351":1352,"_1353":371,"_1344":1379},{"_1340":1341,"_1342":1377},"Sell Nav",4,[1380,1383,1387,1390,1394,1397,1400,1404],{"_1337":881,"_420":1381,"_1357":1358,"_1338":1382,"_1314":883},"/ie/sell",{"_1340":1341,"_1342":881},{"_1337":587,"_420":1384,"_1338":1385,"_1314":585},"/ie/checkout",{"_1340":1341,"_1342":1386},"Checkout customers",{"_1337":877,"_420":1388,"_1338":1389,"_1314":879},"/ie/online",{"_1340":1341,"_1342":877},{"_1337":870,"_420":1391,"_1338":1392,"_1314":866},"/ie/channels",{"_1340":1341,"_1342":1393},"Sell on across channels",{"_1337":823,"_420":1395,"_1338":1396,"_1314":821},"/ie/pos",{"_1340":1341,"_1342":823},{"_1337":725,"_420":1398,"_1338":1399,"_1314":723},"/ie/international",{"_1340":1341,"_1342":725},{"_1337":519,"_420":1401,"_1338":1402,"_1314":521},"/ie/plus/solutions/b2b-ecommerce",{"_1340":1341,"_1342":1403},"Sell wholesale and direct",{"_1337":812,"_420":1405,"_1338":1406,"_1314":809},"/ie/payments",{"_1340":1341,"_1342":812},{"_1337":747,"_1338":1408,"_1349":1410,"_1351":1352,"_1353":746,"_1344":1411},{"_1340":1341,"_1342":1409},"Market Nav",7,[1412,1415,1418,1421],{"_1337":749,"_420":1413,"_1357":1358,"_1338":1414,"_1314":751},"/ie/marketing",{"_1340":1341,"_1342":749},{"_1337":944,"_420":1416,"_1338":1417,"_1314":938},"/ie/facebook-instagram",{"_1340":1341,"_1342":944},{"_1337":917,"_420":1419,"_1338":1420,"_1314":919},"/ie/email-marketing",{"_1340":1341,"_1342":919},{"_1337":607,"_420":1422,"_1338":1423,"_1314":609},"/ie/segmentation",{"_1340":1341,"_1342":1424},"Know your customers",{"_1337":739,"_1338":1426,"_1349":1428,"_1351":1352,"_1353":738,"_1344":1429},{"_1340":1341,"_1342":1427},"Manage Nav",10,[1430,1433,1437],{"_1337":743,"_420":1431,"_1357":1358,"_1338":1432,"_1314":745},"/ie/manage",{"_1340":1341,"_1342":743},{"_1337":769,"_420":1434,"_1338":1435,"_1314":771},"/ie/analytics",{"_1340":1341,"_1342":1436},"Measure your Performance",{"_1337":727,"_420":1438,"_1338":1439,"_1314":729},"/ie/orders",{"_1340":1341,"_1342":1440},"Organize inventory and orders",{"_1442":1358,"_1349":1350,"_1351":1443,"_1344":1444},"aside",12,[1445,1448,1451],{"_1337":911,"_420":1446,"_1338":1447,"_1314":913,"_1351":1352},"https://shopify.dev",{"_1340":1341,"_1342":911},{"_1337":350,"_420":1449,"_1338":1450,"_1314":352,"_1351":1352},"/ie/plus",{"_1340":1341,"_1342":1195},{"_1337":507,"_420":1452,"_1338":1453,"_1314":509,"_1351":1352},"/ie/products",{"_1340":1341,"_1342":1454},"All products",{"_1337":1052,"_420":1456,"_1338":1457},"/ie/pricing",{"_1340":1341,"_1342":1458},"Pricing Nav",{"_1337":859,"_1338":1460,"_1344":1462},{"_1340":1341,"_1342":1461},"Resources Nav",[1463,1476,1507],{"_1337":701,"_1338":1464,"_1349":1350,"_1351":1352,"_1353":700,"_1344":1466},{"_1340":1341,"_1342":1465},"Help and support Nav",[1467,1470,1473],{"_1337":701,"_420":1468,"_1338":1469,"_1314":703},"https://help.shopify.com/en/",{"_1340":1341,"_1342":701},{"_1337":707,"_420":1471,"_1338":1472,"_1314":709},"/ie/blog/topics/guides",{"_1340":1341,"_1342":707},{"_1337":897,"_420":1474,"_1338":1475,"_1314":899},"/ie/blog",{"_1340":1341,"_1342":897},{"_1337":825,"_1338":1477,"_1349":1378,"_1351":1479,"_1480":1358,"_1353":824,"_1344":1481},{"_1340":1341,"_1342":1478},"Popular topics Nav",6,"splitColumns",[1482,1485,1488,1492,1495,1498,1501,1504],{"_1337":984,"_420":1483,"_1338":1484,"_1314":986},"/ie/blog/what-is-shopify",{"_1340":1341,"_1342":984},{"_1337":1070,"_420":1486,"_1338":1487,"_1314":915},"/ie/editions",{"_1340":1341,"_1342":1014},{"_1337":671,"_420":1489,"_1338":1490,"_1314":673},"/ie/blog/topics/founder-stories",{"_1340":1341,"_1342":1491},"Founder Stories",{"_1337":539,"_420":1493,"_1338":1494,"_1314":541},"/ie/blog/how-to-build-a-brand",{"_1340":1341,"_1342":539},{"_1337":753,"_420":1496,"_1338":1497,"_1314":757},"/ie/blog/marketing-plan",{"_1340":1341,"_1342":753},{"_1337":623,"_420":1499,"_1338":1500,"_1314":625},"/ie/blog/ecommerce-seo-beginners-guide",{"_1340":1341,"_1342":623},{"_1337":940,"_420":1502,"_1338":1503,"_1314":942},"/ie/blog/topics/social-media-optimization",{"_1340":1341,"_1342":940},{"_1337":555,"_420":1505,"_1338":1506,"_1314":557},"/ie/blog/how-to-scale-small-business",{"_1340":1341,"_1342":555},{"_1337":642,"_1338":1508,"_1349":1428,"_1351":1352,"_1442":1358,"_1353":641,"_1344":1510},{"_1340":1341,"_1342":1509},"Essential tools Nav",[1511,1514,1517,1520],{"_1337":737,"_420":1512,"_1338":1513},"/ie/tools/logo-maker",{"_1340":1341,"_1342":737},{"_1337":956,"_420":1515,"_1338":1516},"https://www.shopify.com/stock-photos",{"_1340":1341,"_1342":956},{"_1337":561,"_420":1518,"_1338":1519},"/ie/blog/business-plan-template",{"_1340":1341,"_1342":561},{"_1337":853,"_420":1521,"_1338":1522},"/ie/tools/qr-code-generator",{"_1340":1341,"_1342":853},{"_1337":354,"_420":1524,"_1338":1525},"/ie/enterprise",{"_1340":1341,"_1342":1526},"Upmarket Enterprise CTA",{"_1337":988,"_1338":1528,"_1344":1530},{"_1340":1341,"_1342":1529},"What's New",[1531],{"_1532":1358,"_1349":1350,"_1351":1443,"_1344":1533},"simple",[1534,1537,1540,1543],{"_1337":579,"_420":1535,"_1338":1536,"_1314":581,"_1351":1352,"_1353":578},"https://changelog.shopify.com",{"_1340":1341,"_1342":579},{"_1337":633,"_420":1538,"_1338":1539,"_1314":636,"_1351":1352,"_1353":1013},"/ie/editions/summer2025",{"_1340":1341,"_1342":1014},{"_1337":629,"_420":1486,"_1338":1541,"_1314":631,"_1351":1352,"_1353":1542},{"_1340":1341,"_1342":629},"allEditions",{"_1337":789,"_420":1544,"_1338":1545,"_1314":791,"_1351":1352,"_1353":788},"https://shopify.com/news",{"_1340":1341,"_1342":789},"segments","isNextEdition","isNewNavFooter",false,"newFooterData","($locale)/partners/blog/authors/$author",{"_420":1553,"_1554":1553,"_1555":929,"_1556":1557,"_1558":1559,"_1560":1561,"_1562":990,"_1563":990,"_1316":1317,"_1564":1565,"_1566":-7,"_1567":1568,"_1655":1656,"_1657":1658,"_1659":1549,"_1660":1661,"_1051":1813,"_1841":1842,"_1893":1894,"_1903":1904,"_1906":-7,"_1907":1908},"https://www.shopify.com/ie/partners/blog/authors/chris-singleton","canonicalUrl","rootDomain","experimentVariationId","f_08d9ddbc3e360a7e442ac1c774d89d66:true,f_c45cd6d7d733dfed57c46380da973b90:true","banditAssignments",[],"realCountryCode","US","geoCountryCode","regionCode","fileRoutePath","/partners/blog/authors/$author","pricingSite","regions",[1569,1579,1585,1592,1598,1604,1607,1613,1619,1625,1631,1637,1643,1651],{"_61":139,"_1319":1570,"_230":1571},"AU",[1572],{"_61":240,"_1328":138,"_1321":1573,"_1329":11,"_1574":1358,"_1575":1576,"_1577":1549,"_1578":1549},"en-AU","published","href","https://www.shopify.com/au/partners/blog/authors/chris-singleton","isVirtual","isActive",{"_61":149,"_1319":1580,"_230":1581},"CA",[1582],{"_61":240,"_1328":148,"_1321":1583,"_1329":11,"_1574":1358,"_1575":1584,"_1577":1549,"_1578":1549},"en-CA","https://www.shopify.com/ca/partners/blog/authors/chris-singleton",{"_61":176,"_1319":1586,"_230":1587},"HK",[1588],{"_61":240,"_1328":1589,"_1321":1590,"_1329":11,"_1574":1358,"_1575":1591,"_1577":1549,"_1578":1549},"hk-en","en-HK","https://www.shopify.com/hk-en/partners/blog/authors/chris-singleton",{"_61":184,"_1319":1593,"_230":1594},"IN",[1595],{"_61":240,"_1328":183,"_1321":1596,"_1329":11,"_1574":1358,"_1575":1597,"_1577":1549,"_1578":1549},"en-IN","https://www.shopify.com/in/partners/blog/authors/chris-singleton",{"_61":180,"_1319":1599,"_230":1600},"ID",[1601],{"_61":240,"_1328":179,"_1321":1602,"_1329":11,"_1574":1358,"_1575":1603,"_1577":1549,"_1578":1549},"en-ID","https://www.shopify.com/id/partners/blog/authors/chris-singleton",{"_61":182,"_1319":1320,"_230":1605},[1606],{"_61":240,"_1328":181,"_1321":7,"_1329":11,"_1574":1358,"_1575":1553,"_1577":1549,"_1578":1358},{"_61":194,"_1319":1608,"_230":1609},"MY",[1610],{"_61":240,"_1328":193,"_1321":1611,"_1329":11,"_1574":1358,"_1575":1612,"_1577":1549,"_1578":1549},"en-MY","https://www.shopify.com/my/partners/blog/authors/chris-singleton",{"_61":204,"_1319":1614,"_230":1615},"NZ",[1616],{"_61":240,"_1328":203,"_1321":1617,"_1329":11,"_1574":1358,"_1575":1618,"_1577":1549,"_1578":1549},"en-NZ","https://www.shopify.com/nz/partners/blog/authors/chris-singleton",{"_61":198,"_1319":1620,"_230":1621},"NG",[1622],{"_61":240,"_1328":197,"_1321":1623,"_1329":11,"_1574":1358,"_1575":1624,"_1577":1549,"_1578":1549},"en-NG","https://www.shopify.com/ng/partners/blog/authors/chris-singleton",{"_61":208,"_1319":1626,"_230":1627},"PH",[1628],{"_61":240,"_1328":207,"_1321":1629,"_1329":11,"_1574":1358,"_1575":1630,"_1577":1549,"_1578":1549},"en-PH","https://www.shopify.com/ph/partners/blog/authors/chris-singleton",{"_61":218,"_1319":1632,"_230":1633},"SG",[1634],{"_61":240,"_1328":217,"_1321":1635,"_1329":11,"_1574":1358,"_1575":1636,"_1577":1549,"_1578":1549},"en-SG","https://www.shopify.com/sg/partners/blog/authors/chris-singleton",{"_61":229,"_1319":1638,"_230":1639},"ZA",[1640],{"_61":240,"_1328":228,"_1321":1641,"_1329":11,"_1574":1358,"_1575":1642,"_1577":1549,"_1578":1549},"en-ZA","https://www.shopify.com/za/partners/blog/authors/chris-singleton",{"_61":1644,"_1319":1645,"_230":1646},"United Kingdom","GB",[1647],{"_61":240,"_1328":1648,"_1321":1649,"_1329":11,"_1574":1358,"_1575":1650,"_1577":1549,"_1578":1549},"uk","en-GB","https://www.shopify.com/uk/partners/blog/authors/chris-singleton",{"_61":162,"_1319":1561,"_230":1652},[1653],{"_61":240,"_1328":990,"_1321":11,"_1329":11,"_1574":1358,"_1575":1654,"_1577":1549,"_1578":1549},"https://www.shopify.com/partners/blog/authors/chris-singleton","enPath","/partners/blog/authors/chris-singleton","handle","partners-blog-author","geoPricingIsEnabled","translations",{"_7":1662,"_11":1672},{"_9":1663,"_1664":1665,"_1666":1667,"_1668":1669,"_1670":1671},{},"pages/partners/blog/blogSubNav",{},"pages/partners/blog/content",{},"pages/partners/blog/authors/$author/content",{},"pages/partners/blog/authors/$author/settings",{},{"_9":1673,"_1664":1732,"_1666":1759,"_1668":1811,"_1670":1812},{"_14":15,"_16":1674,"_103":1684,"_120":1686,"_132":1687,"_230":1688,"_274":1689,"_288":1690,"_295":1691,"_306":1694,"_361":362,"_363":364,"_365":319,"_54":366,"_367":1696,"_371":1697,"_345":346,"_76":1698,"_384":1699,"_414":1701,"_466":467,"_468":469,"_470":471,"_472":473,"_474":475,"_476":477,"_478":479,"_480":1710,"_491":1712,"_494":1713,"_498":1714,"_30":1715,"_1255":1716},{"_18":19,"_20":1675,"_30":1676,"_40":1677,"_50":1678,"_54":55,"_56":1679,"_63":64,"_65":1680,"_70":71,"_72":73,"_74":75,"_76":1681,"_80":81,"_82":83,"_84":1682,"_94":95,"_95":1683},{"_22":20,"_23":23,"_24":25,"_26":27,"_28":29},{"_32":33,"_34":35,"_36":37,"_38":39},{"_42":43,"_44":45,"_46":47,"_48":49},{"_52":53},{"_58":59,"_36":60,"_61":62},{"_18":67,"_68":69},{"_72":78,"_70":79},{"_86":87,"_88":89,"_70":90,"_72":91,"_26":92,"_28":93},{"_26":97,"_28":98,"_99":100,"_101":102},{"_105":106,"_107":1685},{"_109":110,"_111":112,"_113":114,"_115":116,"_117":118,"_119":116},{"_122":123,"_124":125,"_126":127,"_128":129,"_130":131},{"_134":135,"_136":137,"_138":139,"_140":141,"_142":143,"_144":145,"_146":147,"_148":149,"_150":151,"_152":153,"_154":155,"_156":157,"_158":159,"_160":161,"_11":162,"_163":164,"_165":166,"_167":168,"_169":170,"_171":172,"_173":174,"_175":176,"_177":178,"_179":180,"_181":182,"_183":184,"_185":186,"_187":188,"_189":190,"_191":192,"_193":194,"_195":196,"_197":198,"_199":200,"_201":202,"_203":204,"_205":206,"_207":208,"_209":210,"_211":212,"_213":214,"_215":216,"_217":218,"_219":220,"_221":222,"_223":224,"_225":162,"_226":227,"_228":229},{"_142":232,"_233":234,"_235":236,"_165":237,"_238":239,"_11":240,"_163":241,"_167":242,"_169":243,"_244":245,"_177":246,"_179":247,"_185":248,"_249":250,"_251":252,"_191":253,"_254":255,"_199":256,"_209":257,"_211":258,"_259":260,"_213":261,"_262":263,"_264":265,"_219":266,"_221":267,"_268":269,"_270":271,"_272":273},{"_276":277,"_278":279,"_280":281,"_282":283,"_284":285,"_286":287},{"_276":290,"_278":291,"_280":292,"_282":293,"_284":285,"_286":294},{"_297":1692},{"_299":1693},{"_61":301,"_302":303,"_304":305},{"_308":309,"_310":311,"_312":313,"_314":315,"_316":317,"_318":319,"_320":321,"_322":323,"_324":325,"_326":327,"_328":329,"_330":331,"_332":333,"_334":335,"_336":337,"_338":339,"_340":337,"_341":342,"_343":1695,"_357":358,"_359":360},{"_345":346,"_347":348,"_349":350,"_351":352,"_353":354,"_355":356},{"_369":370},{"_40":373,"_374":375,"_376":377,"_378":379,"_146":380},{"_382":383},{"_126":329,"_386":331,"_387":388,"_389":342,"_390":391,"_61":392,"_302":393,"_394":395,"_396":397,"_398":399,"_400":401,"_402":1700},{"_404":405,"_406":407,"_408":409,"_410":411,"_412":413},{"_416":1702,"_426":1703,"_431":1704,"_445":1705,"_449":1706,"_453":1707,"_457":1708,"_462":1709},{"_418":419,"_420":421,"_422":423,"_424":425},{"_418":428,"_420":429,"_424":430},{"_418":433,"_420":434,"_422":435,"_436":437,"_438":439,"_424":440,"_441":442,"_443":444},{"_418":447,"_420":448},{"_418":451,"_420":452},{"_418":455,"_420":456},{"_418":459,"_420":460,"_424":461},{"_418":464,"_420":465},{"_482":1711,"_488":489,"_302":393,"_126":490},{"_484":485,"_486":487},{"_418":493},{"_496":497},{"_500":501,"_502":503,"_504":505,"_506":507,"_508":509,"_510":511,"_512":513,"_514":515,"_516":517,"_518":519,"_520":521,"_522":523,"_524":525,"_526":527,"_528":529,"_530":531,"_532":533,"_534":535,"_536":537,"_538":539,"_540":541,"_542":543,"_544":545,"_546":547,"_548":549,"_550":551,"_552":553,"_554":555,"_556":557,"_558":559,"_560":561,"_562":563,"_564":565,"_566":567,"_568":569,"_570":571,"_572":573,"_574":575,"_576":577,"_578":579,"_580":581,"_582":583,"_584":585,"_586":587,"_588":589,"_590":591,"_592":593,"_594":595,"_596":597,"_598":599,"_600":601,"_602":603,"_604":605,"_606":607,"_608":609,"_610":611,"_612":613,"_614":615,"_616":617,"_618":619,"_620":621,"_622":623,"_624":625,"_626":627,"_628":629,"_630":631,"_632":633,"_634":358,"_635":636,"_637":638,"_639":640,"_641":642,"_643":644,"_645":646,"_647":648,"_416":649,"_650":651,"_652":653,"_654":655,"_656":657,"_658":659,"_660":661,"_662":663,"_664":665,"_666":667,"_668":669,"_670":671,"_672":673,"_674":675,"_676":677,"_678":679,"_680":681,"_682":683,"_684":685,"_686":687,"_312":329,"_688":342,"_689":690,"_691":690,"_692":693,"_694":695,"_696":697,"_698":699,"_700":701,"_702":703,"_704":705,"_706":707,"_708":709,"_710":711,"_712":713,"_714":715,"_716":717,"_718":719,"_445":447,"_720":721,"_722":723,"_724":725,"_726":727,"_728":729,"_730":731,"_732":733,"_734":735,"_736":737,"_738":739,"_740":741,"_742":743,"_744":745,"_746":747,"_748":749,"_750":751,"_752":753,"_754":755,"_756":757,"_758":759,"_760":761,"_762":763,"_764":765,"_766":767,"_768":769,"_770":771,"_772":773,"_774":775,"_776":777,"_778":779,"_780":781,"_782":783,"_784":785,"_786":787,"_788":789,"_790":791,"_792":793,"_794":795,"_796":797,"_798":799,"_800":801,"_802":803,"_804":805,"_806":807,"_808":809,"_810":803,"_811":812,"_813":313,"_814":815,"_349":350,"_816":817,"_818":819,"_820":821,"_822":823,"_824":825,"_826":827,"_828":829,"_830":831,"_832":833,"_834":835,"_836":837,"_838":839,"_840":841,"_842":843,"_844":845,"_846":847,"_848":849,"_850":851,"_852":853,"_854":855,"_856":857,"_858":859,"_107":860,"_861":862,"_863":864,"_865":866,"_867":868,"_869":870,"_871":872,"_371":873,"_874":875,"_876":877,"_878":879,"_880":881,"_882":883,"_884":885,"_886":887,"_888":889,"_890":891,"_892":893,"_894":895,"_896":897,"_898":899,"_900":901,"_902":673,"_903":904,"_905":906,"_907":775,"_908":909,"_910":911,"_912":913,"_914":915,"_916":917,"_918":919,"_920":661,"_921":354,"_922":923,"_924":354,"_925":352,"_926":927,"_928":929,"_930":931,"_932":933,"_934":935,"_384":335,"_414":936,"_937":938,"_939":940,"_941":942,"_943":944,"_945":946,"_947":948,"_949":950,"_951":952,"_953":954,"_955":956,"_957":958,"_959":960,"_961":962,"_963":964,"_965":966,"_967":968,"_969":970,"_971":972,"_449":451,"_973":974,"_975":976,"_977":978,"_979":980,"_981":982,"_983":984,"_985":986,"_987":988,"_431":433,"_989":990,"_991":992,"_993":994,"_995":996,"_997":998,"_999":1000,"_1001":1002,"_1003":1004,"_1005":1006,"_1007":1008,"_1009":1010,"_1011":1012,"_1013":1014,"_1015":1016,"_353":354,"_1017":1018,"_1019":1020,"_1021":1022,"_9":1023,"_1024":1025,"_1026":1027,"_1028":1029,"_1030":1031,"_1032":323,"_1033":1034,"_1035":1036,"_1037":1038,"_1039":1040,"_1041":1042,"_1043":1044,"_1045":1046,"_1047":1048,"_1049":1050,"_1051":1052,"_1053":1054,"_1055":1056,"_1057":1058,"_1059":1060,"_1061":1062,"_1063":1064,"_1065":1066,"_1067":1068,"_1069":1070,"_1071":1072,"_1073":329,"_1074":1075,"_1076":1077,"_1078":1079,"_1080":1081,"_1082":1083,"_1084":1085},{"_500":1087,"_1088":501,"_1089":1090,"_1091":1092,"_1093":1094,"_1095":1096,"_1097":1098,"_134":1099,"_1100":1101,"_1102":1103,"_1104":1105,"_1106":1107,"_558":1108,"_546":1109,"_564":565,"_570":571,"_1110":1111,"_1112":1113,"_1114":1115,"_1116":1117,"_1118":1119,"_1120":1121,"_1122":1123,"_1124":1125,"_1126":1127,"_1128":1129,"_1130":1131,"_1132":1133,"_1009":1010,"_616":1134,"_618":1135,"_1136":1137,"_1138":1139,"_1140":1141,"_462":464,"_643":644,"_647":1142,"_1143":1081,"_656":657,"_668":669,"_682":683,"_1144":1145,"_1146":1147,"_696":697,"_1148":1149,"_1150":1151,"_1152":1153,"_1154":1155,"_1156":1157,"_1158":1159,"_1160":1161,"_1162":1163,"_1164":1165,"_1166":1167,"_806":1046,"_1168":1169,"_1170":1171,"_1047":1048,"_1172":657,"_842":843,"_1173":1174,"_1175":1176,"_1177":1178,"_1053":1054,"_856":857,"_858":1179,"_1180":1048,"_876":1181,"_1182":1183,"_1184":1185,"_1186":685,"_1059":1060,"_892":893,"_894":895,"_345":346,"_1187":503,"_1188":1189,"_1190":1142,"_1191":1192,"_921":354,"_1193":1194,"_924":1195,"_1196":1197,"_414":1198,"_1199":1200,"_945":946,"_1201":1079,"_961":1202,"_1203":1204,"_1205":1206,"_1207":1208,"_1078":1079,"_1209":1210,"_1211":1212,"_1213":1214,"_95":1215,"_1216":1217,"_1218":990,"_1219":1220,"_510":1221,"_528":529,"_1222":1223,"_578":579,"_1224":1225,"_1226":1227,"_1228":1229,"_1230":1231,"_1232":1233,"_1234":1235,"_680":681,"_694":695,"_704":1131,"_1236":1237,"_1238":1239,"_1240":1241,"_788":789,"_804":805,"_1242":1243,"_1244":859,"_1245":1246,"_1069":1070,"_1247":1248,"_1249":1179,"_1250":1251,"_1252":1253,"_971":1254,"_983":984},{"_40":1257,"_1258":1259,"_1260":1261,"_1262":1717,"_1283":1724,"_408":1294,"_1295":1296,"_1297":1298,"_1299":1300,"_1301":1730},{"_1148":1264,"_1265":1266,"_1267":1718},[1719,1720,1721,1722,1723],{"_1270":1271,"_1272":1271},{"_1270":775,"_1272":775},{"_1270":1275,"_1272":1276},{"_1270":1278,"_1272":1279},{"_1270":1281,"_1272":1282},{"_1148":1264,"_1265":1266,"_1267":1725},[1726,1727,1728,1729],{"_1270":1287,"_1272":1287},{"_1270":1289,"_1272":1289},{"_1270":1291,"_1272":1291},{"_1270":1293,"_1272":1282},{"_1303":1304,"_1305":1306,"_1307":1308,"_1309":1310,"_70":71,"_1311":1731},{"_374":1313,"_1314":1315},{"_1733":1734},"subNav",{"_374":529,"_1735":43,"_1736":1737,"_1738":1739,"_1745":1746},"pageTitle","overviewText","Homepage","links",{"_1740":901,"_1741":1742,"_1743":1744,"_786":787},"caseStudies","shopifyNews","Shopify News","latest","Latest","subLinks",{"_1747":1748,"_1749":1750,"_1751":1752,"_1753":1754,"_1755":1756,"_1757":1758},"appDevelopment","App development","shopifyThemeDevelopment","Shopify Theme Development","frontEndDevelopment","Front End Development","inspirationCreativity","Inspiration & Creativity","findingNewClients","Finding New Clients","seeAllTopics","See All topics",{"_1760":1761,"_1765":1766,"_1775":1776,"_1782":1783,"_1786":1785,"_1787":1788,"_1790":1791,"_1797":1798,"_1057":1807,"_1809":1810},"htmlHead",{"_1735":1762,"_1763":1764},"Ecommerce Partners Marketing Blog - Become a Shopify partner. Unlock revenue opportunities.","metaDescription","A blog about ecommerce marketing, running an online business and updates to Shopify's ecommerce community.","authorSection",{"_1767":1768,"_1769":1770,"_1771":1772,"_1773":1774},"byAuthor","by {{authorName}}","byAuthor_withLink","by {{authorName}}","minutesToRead_one","{{minutes}} minute read","minutesToRead_other","{{minutes}} minutes read","conversionCta",{"_1777":1778,"_1779":1780,"_126":1781},"headingFirstRow","Become a Shopify Partner.","subheadSecondRow","Unlock business growth.","Join Today","latestArticles",{"_1148":1744,"_56":1784},{"_418":1785},"See all","carouselSeeAllLinkText","mostRead",{"_1148":1789},"Popular Articles","conversion",{"_1792":1793,"_1794":1795,"_394":1796},"headingHtml","Let’s grow your digital business","subheadHtml","Get design inspiration, development tips, and practical takeaways delivered straight to your inbox.","No charge. Unsubscribe anytime.","conversionSubscription",{"_1775":1799},{"_418":1800,"_1801":1802,"_61":1803,"_488":1804},"Get updates","emailPlaceholder","Email here","Subscription",{"_1148":1805,"_128":1806},"Thank you for subscription!","Check your email for instructions.",{"_1792":1808,"_126":1781},"Grow your business with the Shopify Partner Program","authorTitle","Author",{},{},{"_1814":1815,"_1816":1817,"_1818":1819,"_1820":1821,"_1822":990,"_1823":1824,"_1825":1352,"_1826":1827,"_1828":1829,"_1830":1831,"_1835":1836,"_1838":1352,"_1839":1840},"annualDiscountPercentage",25,"basicAnnualPrice","€24.00","googleCountryOffer","€400","minimumMonthlyPrice","€5","minimumMonthlyPriceCurrency","paidTrialAmount","€1","paidTrialMonths","posProPriceUsd","$89","posRetailLocations","1,000","promoAmount",{"_1832":1350,"_1323":1324,"_1833":1834},"amount","currencySymbol","€","signupTypes",[1837],"paid_trial_experience","trialLength","usd","USD","articles",[1843],{"_1844":1845,"_179":1846,"_1657":1847,"_374":1848,"_1849":1850,"_1851":-5,"_1852":1853,"_128":1855,"_1856":1857,"_1858":1859,"_1860":1861,"_1864":1865,"_1871":1872,"_1883":1884,"_1885":1886,"_1887":-7,"_1888":-7,"_1889":-7,"_1890":1891,"_1892":1850},"__typename","Article","gid://shopify/Article/1038909461","what-is-inbound-marketing","What is Inbound Marketing?","publishedAt","2018-01-30T14:00:00Z","image","tags",[1854],"Grow Your Business"," $\"what$ \n

Inbound marketing is one of those slightly nebulous phrases that gets bandied about at meetings; something that everybody sort of understands, and feels they should be doing.

Often, however, a well-meaning attempt at inbound marketing simply amounts to somebody knocking out a few blog posts that don’t end up generating much in the way of either traffic or leads.

This usually comes down to a fundamental lack of understanding of what inbound marketing is, and how to go about doing it.

So in this post, I’m going to define inbound marketing and take you through the key steps needed for a successful inbound campaign.

Let’s start with the key question.

Grow your business with the Shopify Partner Program

Whether you offer web design and development services or want to build apps for the Shopify App Store, the Shopify Partner Program will set you up for success. Join for free and access revenue share opportunities, developer preview environments, and educational resources.

What is inbound marketing?

The easiest way to think about inbound marketing is as a way to pull people to your website through the publishing and optimization of extremely engaging, targeted content. This content is then promoted by you and, very importantly, by the people consuming it.

This differs from a traditional online marketing approach because it doesn’t have to involve a large advertising spend to push people to a website. This makes it attractive to startups or SMEs who lack large marketing budgets.

Remember however that although they might not require a lot of capital to start, inbound marketing campaigns can be very resource intensive. It takes effort to create all that great content.

Let’s look at the key steps involved in an inbound marketing campaign.

1. Start with keyword research

$\"what$

The first step on your inbound marketing journey involves identifying topics to write about that are likely to generate traffic, and the right sort of it.

For obvious reasons, these need to be related to your business area and your target audience. There is no point in blogging about cats for grannies if you intend to sell flat whites to hipsters.

Broadly speaking, in order for your content to generate a sizeable number of visits, you will need to make sure that:

A reasonably large number of people are actually searching for the sort of content you intend to publish in the first place.
Search results are not already packed with articles on well-known sites that cover exactly the same topic.

In other words, you usually need to find a ‘content niche’ — a sweet spot in search results where there is demand for the sort of thing you want to publish, without there being a truckload of articles (particularly on popular websites) that already cover that ground.

To find this niche, you’ll need to make use of a keyword research tool. There are quite a few on the market; examples include Moz Keyword Explorer, Semrush, Serpstat and my personal favorite, Ahrefs.

You can use keyword research tools to find out two key pieces of information that will help you find your niche:

Roughly how many searches per month there are for a particular phrase.
How difficult it will be to rank for it.

Let’s say you have made an iPhone app for runners and want to sell it to people with an interest in staying fit. You can now enter a few phrases into your keyword research tool to see which ones would make potentially good blog post titles.

You’ll quickly find out that there would be little point in publishing articles called ‘iPhone’ or ‘iPhone apps’, because although there are huge volumes of searches for these phrases, you will never outgun Apple in search results.

However, you might find that there is a potential gap in search results for phrases such as ‘free running app for iPhone’ or ‘iOs app for runners.’

The trick is to find phrases that generate a reasonable number of searches from people who are most likely to be interested in your product or service, but which also have a low difficulty score.

You might also like: How to Generate Leads for Your Business Using Content.

2. Create extremely compelling content

$\"what$

Once you’ve found your niche, it’s time to create some content that will really draw people and search engines in. Generally speaking, long-form content in the form of blog posts is your best bet here.

There are quite a few reasons why long-form content is the best sort to produce, but two important ones are as follows:

It’s keyword rich, something that search engines really like.
It’s in-depth, something that users really like as it answers their query adequately and makes them more likely to share it.

When creating your content, you also need to ensure that you take some basic steps to ensure its visibility in search engines. This means adhering to best practices around the formatting of page titles, headers, and metadata in your content.

The key thing about the content you create for an inbound marketing campaign is that it has to be brilliant, regardless of whether it’s a blog post or video, long or short. Whether ‘brilliant’ means informative, touching, or hilarious, it needs to be something that will really satisfy your users and make them want to share it.

3. Encourage content sharing

$\"what$

Inbound marketing campaigns only really succeed when people share the content produced for them.

There are two types of shares you need to achieve for your content:

Social shares — Tweets, inclusion of your content in Facebook posts, etc.
Backlink creation — When somebody creates a link to your content on their site.

As you might expect, social shares generate traffic to your content by increasing its visibility in social media feeds and driving clickthroughs. As such, it’s a good idea to add social sharing icons to your site, make them extremely prominent, and actively encourage social sharing in the copy of your articles.

Backlinks are hugely important for ensuring visibility in search results. Simply put, the more backlinks you can generate to your content from reputable sources, the more likely it is that people will see it in search results.

I recommend being forthright in asking readers to create a backlink to your site from theirs. Though not all your readers will have their own site or blog, a proportion will, and you’ll get valuable ‘link juice’ if enough of them oblige. So include a ‘please link to this’ call-to-action in your content.

Furthermore, in most cases you’ll need to engage in backlink building in general. This involves reaching out to bloggers and editors of news sites with a view of getting links to your content from theirs. Ideally, your backlinks should contain anchor text — the clickable text in a link — that contains the keywords you are hoping to rank for.

4. Convert visitors to leads
$\"what$ \n

Once you have visitors on your page, it’s time to convert them to leads. The best way to do this is to capture their email address.

While it’s undeniably useful to gain social media followers as a result of people consuming your content, capturing an email address is arguably the best sort of lead generation, for two main reasons:

\nEmail has a great ROI.
You are in charge of the relationship with your subscribers and can contact them directly via email. You won’t have to worry if a social media algorithm will hide your content from your leads.

In order to capture email addresses, you’ll need to use an email marketing platform and embed sign up forms for these tools prominently on your site.

I’ve found pop-up forms and welcome mats to be the most effective way to do this; the conversion rates tend to very high. You should note however that you need to be a bit careful about how you implement them; Google is not a fan of overly obtrusive pop-ups, or ‘interstitials’ as it calls them.

Regardless of whether you use pop-ups or not, you should always ensure maximum visibility for your mailing list sign-up forms.

This typically means ensuring that

Sign-up forms are embedded in a sidebar on your site.
There is a subscribe option in your navigation.
There is a sign-up form at the bottom of each blog post.
Your footer contains a button which allows people to join your list.

In essence, you want to make it incredibly easy for people to sign up to your mailing list. What’s more, you want to make the prospect of joining your list very appealing. Don’t use a boring ‘join our mailing list’ call to action — spell out all the great stuff that the subscriber is going to receive when he or she joins your list.

Once you’ve captured a visitor’s email address, it’s tempting to view this as an opportunity to immediately start trying to sell your products and services to that subscriber.

And while it’s obviously important to promote your wares via your mailing list, if you are serious about inbound marketing you should be equally focused on using your list to promote your content — other blog posts, videos, etc. that your subscriber may find interesting.

This is because the more your subscribers who encounter your content via your enewsletters, the more click-throughs you’ll get to it, which in turn can lead to more social shares and backlinks for your content (and — happy days — more traffic).

You can promote your content really easily by using autoresponders — automated enewsletters sent by your email marketing tool at intervals of your choosing. These autoresponders should direct subscribers to other pieces of content on your site that they might enjoy. Obviously encourage them to share it on social media or create backlinks to it when you do so.

5. Apply a sales funnel

$\"what$

To get the most out of inbound marketing, you need to have a very clear idea about what you want to do with the leads you’ve captured as a result of all your fantastic content-creation efforts.

A clearly defined sequence in the form of a sales (or conversion) funnel will help you out here. This is basically a set of steps that each lead should be taken through.The nature of your sales funnel will depend on the type of business you’re running, but the aim is to create a journey that efficiently converts your lead from being a mailing list subscriber into a fully-fledged customer.

Ideally, this conversion process should be as personalized as possible.se data segmentation along with email copy and phone call scripts that deliver the most relevant, targeted information about your products and services to your leads.

Autoresponders can help here, as can CRM tools — particularly those that facilitate sophisticated workflows that look at user data and how your subscribers interact with your enewsletters to provide a highly customized, automated series of communications.

You might also like: Go Back to School With These Online Courses for Continuous Learning.

Analyze, optimize, repeat

$\"what$

When you've got a successful inbound marketing process up and running, don’t think you can leave it at that. Your next job is to analyze what’s working and what’s not, optimize the process, and repeat!

Use data from your keyword research tools, website analytics, email reporting, and social media profiles to find out what content really works for you, and what sort of content you should be creating in the future.

Similarly, keep an eye on your sales funnel, autoresponders, and CRM to see what's working well in terms of generating leads and customers, and how you can streamline and improve this process as you grow your business.

Are you planning an inbound marketing campaign? Let us know in the comments below!

","excerpt","A well-meaning attempt at inbound marketing often amounts to somebody simply knocking out a few blog posts that don’t end up generating much in the way of either traffic or leads. This usually comes down to a fundamental lack of understanding of what inbound marketing is, and how to go about doing it. So, we’ve compiled a list of tips on how to create a successful inbound campaign. In this article we’ll cover: How to do keyword research that supports your inbound marketing efforts. Why you need a sales funnel for all of your inbound leads. The importance of analyzing and optimizing all of your content","excerptHtml"," $\"what$ \n

A well-meaning attempt at inbound marketing often amounts to somebody simply knocking out a few blog posts that don’t end up generating much in the way of either traffic or leads.

This usually comes down to a fundamental lack of understanding of what inbound marketing is, and how to go about doing it. So, we’ve compiled a list of tips on how to create a successful inbound campaign.

In this article we’ll cover:

How to do keyword research that supports your inbound marketing efforts.
Why you need a sales funnel for all of your inbound leads.
The importance of analyzing and optimizing all of your content

","seo",{"_1844":1862,"_374":-5,"_1314":1863},"SEO","A well-meaning attempt at inbound marketing often ends up not generating much traffic or leads. We've compiled a list of tips to help you understand what is inbound marketing and how to execute on successful campaigns.","authorV2",{"_1844":1866,"_22":1867,"_1868":1869,"_1870":1549},"ArticleAuthor","Chris Singleton","avatarUrl","https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200&d=404","isDisabledAuthor","metafields",[-5,-5,-5,-5,1873,-5,1880,-5],{"_1844":1874,"_1875":1876,"_1877":1878,"_1879":-5},"Metafield","value","[{\"title\":\"Shopify’s Director of Design Talks Tools, Trends, and How to Take Charge\",\"url\":\"partners/blog/110294534-shopify-s-director-of-design-talks-tools-trends-and-how-to-take-charge\"},{\"title\":\"PODCAST: How to Measure Your Clients' Success\",\"url\":\"partners/blog/35214339-podcast-how-to-measure-your-clients-success\"},{\"title\":\"5 Reasons Why App Integrations Benefit Ecommerce Websites\",\"url\":\"partners/blog/80758214-5-reasons-why-app-integrations-benefit-ecommerce-websites\"},{\"title\":\"Learn from the Shopify Experts Who Won Build A Business\",\"url\":\"partners/blog/18584563-learn-from-the-shopify-experts-who-won-build-a-business\"},{\"title\":\"Email Deliverability: 5 Ways to Build a Strong Sender Reputation\",\"url\":\"partners/blog/email-deliverability\"},{\"title\":\"Grow Your Business With This Free Book\",\"url\":\"partners/blog/28021059-grow-your-business-with-this-free-book\"},{\"title\":\"How to Get the Most out of Shopify Pursuit: A Conference for Growth, Connection, and Community\",\"url\":\"partners/blog/how-to-get-the-most-out-of-a-conference\"},{\"title\":\"3 Ways to Use a Phone Number to Boost Your Client’s Business\",\"url\":\"partners/blog/business-phone-number\"},{\"title\":\"Customer Obsession: Driving Client Decisions the Amazon Way\",\"url\":\"partners/blog/73232771-customer-obsession-driving-client-decisions-the-amazon-way\"},{\"title\":\"The AI-Empowered Marketer: How Artificial Intelligence Can Help You and Your Clients Increase Sales\",\"url\":\"partners/blog/ai-marketing\"}]","key","interlinkings_json","references",{"_1844":1874,"_1875":1881,"_1877":1882,"_1879":-5},"[{\"title\":\"10 Beautiful Ecommerce Website Color Schemes\",\"tags\":[\"Web Design Tools and Resources\"],\"handle\":\"93130630-10-beautiful-ecommerce-website-color-schemes\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0533/2089/files/website-color-schemes_aa512fdf-91cb-4a30-8fa2-3d2c88d28cf1.jpg?v=1566309308&width=1024\",\"imageAltText\":\"website color schemes\",\"modifiedAt\":\"2019-08-20\"},{\"title\":\"How to Build a Shopify App: The Complete Guide\\n\",\"tags\":[\"Shopify App Development\"],\"handle\":\"how-to-build-a-shopify-app\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0533/2089/files/how-to-build-a-shopify-app.jpg?v=1614173396&width=1024\",\"imageAltText\":\"How to build a Shopify app\",\"modifiedAt\":\"2021-02-24\"},{\"title\":\"15 Funny Lorem Ipsum Generators to Shake Up Your Design Mockups\",\"tags\":[\"Web Design Tools and Resources\"],\"handle\":\"79940998-15-funny-lorem-ipsum-generators-to-shake-up-your-design-mockups\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0533/2089/files/lorem-ipsum-generator.jpg?v=1555505887&width=1024\",\"imageAltText\":\"lorem ipsum generator\",\"modifiedAt\":\"2019-04-17\"},{\"title\":\"20 Memorable Web Design Portfolio Examples to Inspire Your Own Website\",\"tags\":[\"Inspiration & Creativity\"],\"handle\":\"web-design-portfolio-inspiration\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0533/2089/files/web-design-portfolio-inspiration.jpg?v=1503509907&width=1024\",\"imageAltText\":\"Web design portfolio inspiration\",\"modifiedAt\":\"2019-05-01\"},{\"title\":\"Inclusive Design: 12 Ways to Design for Everyone\",\"tags\":[\"Web Design\"],\"handle\":\"inclusive-design\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0533/2089/files/inclusive-design.jpg?v=1521725383&width=1024\",\"imageAltText\":\"inclusive design\",\"modifiedAt\":\"2018-03-23\"},{\"title\":\"How to Manipulate Images with the img_url Filter\",\"tags\":[\"Learning Liquid\"],\"handle\":\"img-url-filter\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0533/2089/files/img-url-filter.jpg?v=1515074624&width=1024\",\"imageAltText\":\"img url filter\",\"modifiedAt\":\"2018-01-04\"},{\"title\":\"Create a Marketplace in Less than 8 Minutes with Shopify’s Marketplace Kit\",\"tags\":[\"Shopify News\"],\"handle\":\"shopify-marketplace-kit\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0533/2089/files/Partner_blog_hero_image.png?format=webp&v=1655890916&width=1024\",\"imageAltText\":\"Shopify Marketplace Kit hero image\",\"modifiedAt\":\"2022-05-13\"},{\"title\":\"Introducing Online Store 2.0: What it Means For Developers\",\"tags\":[\"Shopify News\"],\"handle\":\"shopify-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0533/2089/files/shopify-online-store.jpg?v=1624557750&width=1024\",\"imageAltText\":\"shopify online store\",\"modifiedAt\":\"2021-01-29\"}]","popular_blog_post_json","imageUrl","https://cdn.shopify.com/s/files/1/0533/2089/files/what-is-inbound-marketing.jpg?v=1517233730","imageAltText","what is inbound marketing","imageClass","createdAt","createdAtRaw","modifiedAt","30 Jan 2018","modifiedAtRaw","pageInfo",{"_1844":1895,"_1896":1897,"_1898":1549,"_1899":1549,"_1900":1897,"_1901":-7,"_1902":-7},"PageInfo","endCursor","eyJsYXN0X2lkIjoxMDM4OTA5NDYxLCJsYXN0X3ZhbHVlIjoxNTE3MzIwODAwMDAwfQ==","hasNextPage","hasPreviousPage","startCursor","nextPageHref","previousPageHref","author",{"_22":1867,"_1868":1905},"https://www.gravatar.com/avatar/054c0e7160350b6c60dc61b02b0e2e01?s=200&d=404","retailMessagesExperiment","retailMessagesExperimentContent",{},"actionData"]

What is inbound marketing?

1. Start with keyword research

2. Create extremely compelling content

3. Encourage content sharing

4. Convert visitors to leads\n

5. Apply a sales funnel

Analyze, optimize, repeat

4. Convert visitors to leads
$\"what$ \n