The ShopifyEntrepreneurship Index
Measuring the economic impact of entrepreneurs in Shopify’s ecosystem to helpexpand the reach of entrepreneurship worldwide
Jobs supported by entrepreneurs*
Exports powered by entrepreneurs*
GDP impact created by entrepreneurs*
Business activity generated by entrepreneurs*
*Entrepreneurs in Shopify’s ecosystem in 2022
Global jobs supportedby entrepreneurs*
Global exports poweredby entrepreneurs*
GDP impact createdby entrepreneurs*
Business activity generatedby entrepreneurs*
*Entrepreneurs in Shopify's ecosystem in 2022
The ripple effect
Entrepreneurs are the backbone of economies.Hear their stories.
Explore where entrepreneurs are driving economic growth across the U.S.
Jobs created, lives changed
Jobs are supported by entrepreneurs around the world.
When we started, it was just the two of us. Christoph lived on my couch. We made 15,000 bars of shampoo with our own hands. Now we're a team of 24 people. All our manufacturing is local too, in Germany and Austria, which means dozens more jobs. It's so humbling, to create something that involves so many people, all from a single bar. It's our customers who make this all possible. Quote by: Johannes Lutz, co-founder from Duschbrocken, Stuttgart, Germany
Top countries by % growth
Small towns, big impact
Meet the people building better communities, no matter their size.
The beauty of being an entrepreneur is that you can really do it from anywhere. You don't need anything to get started. You can be in the city, the country, in a small town, on a park bench. You don’t have to have fancy equipment or know people. You just have to start. Quote by: Jill Dobson, founder of Jill's Homestead from Chariton, IA
Urban vs. Rural: Where are entrepreneurs setting up shop?
Entrepreneurs drive a city’s spirit and identity. Here’s the proportion who run their businesses inside their country's most populous major cities and metro areas.
Entrepreneurs seize opportunities wherever they are. Here’s the proportion who run their businesses outside their country's most populous major cities and metro areas.
*Major cities and metropolitan areas were collected from multiple public sources, including government statistical agency websites.
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