Skip to Content
Shopify logo
  • By business model
    • B2C for enterprise
    • B2B for enterprise
    • Retail for enterprise
    • Payments for enterprise
    By ways to build
    • Platform overview
    • Shop Component
    By outcome
    • Growth solutions
    • Shopify
      Platform for entrepreneurs & SMBs
    • Plus
      A commerce solution for growing digital brands
    • Enterprise
      Solutions for the world’s largest brands
  • Customer Stories
    • Everlane
      Shop Pay speeds up checkout and boosts conversions
    • Brooklinen
      Scales their wholesale business
    • ButcherBox
      Goes Headless
    • Arhaus
      Journey from a complex custom build to Shopify
    • Ruggable
      Customizes Headless ecommerce to scale with Shopify
    • Carrier
      Launches ecommerce sites 90% faster at 10% of the cost on Shopify
    • Dollar Shave Club
      Migrates from a homegrown platform and cuts tech spend by 40%
    • Lull
      25% Savings Story
    • Allbirds
      Omnichannel conversion soars
    • Shopify
      Platform for entrepreneurs & SMBs
    • Plus
      A commerce solution for growing digital brands
    • Enterprise
      Solutions for the world’s largest brands
  • Why trust us
    • Leader in the 2024 Forrester Wave™: Commerce Solutions for B2B
    • Leader in the 2024 IDC B2C Commerce MarketScape vendor evaluation
    What we care about
    • Shop Component Guide
    How we support you
    • Premium Support
    • Help Documentation
    • Professional Services
    • Technology Partners
    • Partner Solutions
    • Shopify
      Platform for entrepreneurs & SMBs
    • Plus
      A commerce solution for growing digital brands
    • Enterprise
      Solutions for the world’s largest brands
  • Latest Innovations
    • Editions - June 2024
    Tools & Integrations
    • Integrations
    • Hydrogen
    Support & Resources
    • Shopify Developers
    • Documentation
    • Help Center
    • Changelog
    • Shopify
      Platform for entrepreneurs & SMBs
    • Plus
      A commerce solution for growing digital brands
    • Enterprise
      Solutions for the world’s largest brands
  • Get in touch
  • Get in touch
Shopify logo
  • Blog
  • Enterprise ecommerce
  • Total cost of ownership (TCO)
  • Migrations
  • B2B Ecommerce
    • Headless commerce
    • Announcements
    • Unified Commerce
    • See All topics
Search
Type something you're looking for
Log in
Get in touch

Powering commerce at scale

Speak with our team on how to bring Shopify into your tech stack

Get in touch
blog|Case studies

How DailySteals.com Used Shopify to Resurrect Itself from the Dead & Generate Millions in Sales

You know what it's like...Handling inventory, logistics, and customer complaint issues long after you should be asleep in the wee hours of the morning.It can feel overwhelming operating a business by yourself or with only a handful of employees.Now imagine being brought in to do all of this and more at a company left for dead and in desperate need of a quick turnaround. That's the spot the entrepreneur featured today found himself in just a few months ago.He's on track now to generate millions of dollars in sales this year and sharing his turnaround secret with you right here...

by Nick Winkler
feature

The platform built for future-proofing

Get in touch

The plug on a six-year-old daily deals business had been pulled in dramatic fashion.

It was three in the morning and once again Ishai Reinfeld, the 26-year-old CEO brought in to turn around Daily Steals, was unable to sleep and working late.

“I remember wondering what the heck we were going to do,” Reinfeld says.

Click here to talk with sales about Shopify plans for enterprises

Logistics were a mess, packages weren’t being shipped, and irate customers were threatening legal action. The company ground to a complete halt in 2015, the site was shut down, and it was up to Reinfeld to bring Daily Steals back from the dead and fix everything that was wrong.

“It was a dark time,” Reinfeld recalls. “There was a lot of fear which can either consume you or drive you to achieve great things you never thought possible.”

Reinfeld opted for the latter.

But repairing broken vendor relationships and earning back customer trust, especially in a world chock full of daily deals sites, would be only part of the turnaround equation.

Just around the corner lurked a costly ecommerce monster hell bent on making it cost prohibitive to relaunch the Daily Steals site.

There’s a Person Behind That Screen

You might call it a mea culpa…

But a letter Reinfeld penned introducing the new Daily Steals to customers was also a personal promise from a young Chief Executive passionate about focusing on relationship building. While stopping short of apologizing for the past, the letter pledged to earn back customer confidence and trust.

How Dailysteals.com Used Shopify Plus To Resurrect Itself From The Dead & Generate Millions In Sales

Reinfeld even posted his personal email so anyone with a problem had a direct line to the corner office. “It was my way of being transparent,” Reinfeld says of the letter. “I wanted to be empathetic and let customers know I understood their pain.”

A renewed focus on customer service was priority number one especially when you consider the steep competition; a myriad of daily deals sites all claim to have the best deals, and Daily Steals’ customers already felt betrayed.

“We began to treat each customer uniquely,” Reinfeld says. “We didn’t want to lose sight of the fact that there’s a real person on the other side of the screen.”

But the task of mending fences becomes even more difficult when you consider Daily Steals does business in multiple verticals with vastly different customer personas. While the brand possesses a loyal customer base that checks the site daily for steals, finding customers interested in deals on home goods to high-end electronics would require additional relationship building.

How Dailysteals.com Used Shopify Plus To Resurrect Itself From The Dead & Generate Millions In Sales

A one size fits all marketing approach would surely fail.

So Reinfeld and his team identified publishers catering to many of the personas likely to find items featured on the Daily Steals site attractive. “We established relationships with influencers,” Reinfeld says. “It became symbiotic as we’d help them offer their communities the most powerful deals possible which would result in traffic for us.”

The influencer marketing approach began to pay off quickly.

Soon, publishers, bloggers, and online influencers began asking Daily Steals, which can slash prices by selling excess inventory retailers want to move quickly, for special deals on specific products they could include in the content they were creating for their audiences. The site also became a go-to spot for refurbished electronics.

How Dailysteals.com Used Shopify Plus To Resurrect Itself From The Dead & Generate Millions In Sales

“The more we grew, the more opportunity we got,” Reinfeld said. “Once our traffic began to increase suppliers began reaching out to us and offering new products.”

Deals beget deals.

Remember, though, this was a company that had closed its ecommerce doors in 2015 and stopped selling altogether. But in a matter of months, under the leadership of a CEO still years away from his thirtieth birthday, Daily Steals is now projecting to hit nine figures in sales in 2016.

“We expect that number to increase as we continue building relationships,” Reinfeld says. “We’re taking full advantage and leveraging the tools that have helped us get this far.”

They’re the same tools to which we all have access.

Not Possible Without Shopify

When Reinfeld pulled the switch and brought Daily Steals back from the ecommerce graveyard, he did so with Shopify, an enterprise ecommerce solution for high volume merchants interested in focusing on what matters rather than technology. Gone was the expensive custom back-end; in was a new color scheme, logo, and mindset.

How Dailysteals.com Used Shopify Plus To Resurrect Itself From The Dead & Generate Millions In Sales

“You don’t need $1 million to build an ecommerce site that works anymore,” Reinfeld says. “Shopify makes everything so simple and cost-effective.”

Reinfeld and his small team of four people require a platform that can scale on demand and does not require heavy development as the deals and terms of sale being offered can change rapidly. “It’s scary to think what it would cost us in developers and designers to make the updates we require in a hurry,” Reinfeld says.

Daily Steals credits Shopify’s ability to integrate easily with third-party applications for helping it automate many of the processes that tripped up the company in its former life; complex multiple supplier inventory management, fulfillment, and logistics:

  • Duoplane, a drop shipping and ecommerce application that automates Daily Steals’ order routing by providing vendors with a portal to manage orders, as well as full-cycle customer service including shipments and returns
  • Sift Science, a cloud-based machine learning fraud detection and prevention tool that positions Daily Steals to eliminate fraudulent purchases, slash costs, and grow revenue

“I can confidently say we’re saving tens of thousands of dollars a month thanks to the easy integrations Shopify allows,” Reinfeld says. “We’re paying a fraction of the price we’d be paying without Shopify.”

No longer having to manually route orders, manage inventory, and detect fraud leaves time for Reinfeld and the Daily Steals team to focus on what’s helped them start what can only be called the beginning of a mega-turnaround; building even deeper relationships with customers, suppliers, and traffic sources.

“We now feel equipped and that we can do anything thanks to Shopify,” Reinfeld says proudly. “We love coming to work now.”

Tools to Accomplish Dreams

“I would say we have definitely turned a corner from our darkest times,” Reinfeld says of the progress Daily Steals has made in its turnaround. “It’s still an uphill battle, and there’s so much more we want to do, but yea, it feels good to have come this far.”

How Dailysteals.com Used Shopify Plus To Resurrect Itself From The Dead & Generate Millions In Sales

The renewed focus on customer service, conceived in the wee hours of Reinfeld’s many sleepless nights and punctuated by his heartfelt letter to customers, will remain a lynchpin for Daily Steals.

While you can expect the company to nurture the customer relationships it has repaired and earned over the last eight months, Daily Steals also plans to forge new relationships with product suppliers and key traffic sources while continuing to grow the top line. Even more importantly, Reinfeld suggests the company can serve as an inspiration for others who have in the past been dissuaded from chasing their entrepreneurial dreams due to technological barriers and steep costs.

“Wow, we’ve been able to accomplish our dreams because of Shopify,” Reinfeld says. “If one person hears our story and says, ‘Yea, I’m gonna go out and use Shopify to chase my dream,’ then we’ve made a real impact.”


Read more

  • How an Indian Retail Conglomerate Sells Across Global Online Marketplaces
  • Ecommerce Migration Case Study: Leading UK Retailer Migrates 11.1M+ Data Points in 16 Weeks
  • Revenues Spike After Showcase Integrates Their Proprietary Technology With Shopify Plus
  • How This Lifeguard is Disrupting Women’s Athletic Swimwear
  • Why Marshawn Lynch Chose Shopify Plus to Power His Flagship Store Two Days Before Retiring from the NFL
  • Patience, and Its Refusal To Sell For Less, Boosted Hammitt’s YoY Revenue 233%
  • How A Family Business Left Magento For Shopify Plus & Immediately Doubled Its Conversion Rate While Changing Lives
  • Oreo Fearlessly Disrupts Itself to Grow via D2C Ecommerce: A ‘Colorfilled’ Holiday
  • [Case Study] How Everything Went Right on Refurb.io's Unexpected $100,000 Sales Day
  • Shopify vs. Salesforce Commerce Cloud
NW
by Nick Winkler
Updated on 8 Jul 2016
Share article
  • Facebook
  • Twitter
  • LinkedIn
by Nick Winkler
Updated on 8 Jul 2016

The latest in commerce

Get news, trends, and strategies for unlocking new growth.

By entering your email, you agree to receive marketing emails from Shopify.

popular posts

Enterprise commerceHow to Choose an Enterprise Ecommerce Platform for Your Scaling StoreTCOHow to Calculate Total Cost of Ownership for Enterprise SoftwareMigrationsEcommerce Replatforming: A Step-by-Step Guide To MigrationB2B EcommerceWhat Is B2B Ecommerce? Types + Examples
start-free-trial

Unified commerce for the world's most ambitious brands

Learn More

popular posts

Direct to consumer (DTC)The Complete Guide to Direct-to-Consumer (DTC) Marketing (2025)Tips and strategiesEcommerce Personalization: Benefits, Examples, and 7 Tactics for 2025Unified commerceHow To Sell on Multiple Channels Without the Logistical Headache (2025)Enterprise ecommerceComposable Commerce: What It Means and Is It Right for You?

popular posts

Enterprise commerce
How to Choose an Enterprise Ecommerce Platform for Your Scaling Store

TCO
How to Calculate Total Cost of Ownership for Enterprise Software

Migrations
Ecommerce Replatforming: A Step-by-Step Guide To Migration

B2B Ecommerce
What Is B2B Ecommerce? Types + Examples

Direct to consumer (DTC)
The Complete Guide to Direct-to-Consumer (DTC) Marketing (2025)

Tips and strategies
Ecommerce Personalization: Benefits, Examples, and 7 Tactics for 2025

Unified commerce
How To Sell on Multiple Channels Without the Logistical Headache (2025)

Enterprise ecommerce
Composable Commerce: What It Means and Is It Right for You?

subscription banner
The latest in commerce

Get news, trends, and strategies for unlocking unprecedented growth.

Unsubscribe anytime. By entering your email, you agree to receive marketing emails from Shopify.

Popular

Headless commerce
What Is Headless Commerce: A Complete Guide for 2025

29 Aug 2023

Growth strategies
How To Increase Conversion Rate: 14 Tactics for 2025

5 Oct 2023

Growth strategies
7 Effective Discount Pricing Strategies to Increase Sales (2025)

Ecommerce Operations Logistics
What Is a 3PL? How To Choose a Provider in 2025

Ecommerce Operations Logistics
Ecommerce Returns: Average Return Rate and How to Reduce It

Industry Insights and Trends
Global Ecommerce Statistics: Trends to Guide Your Store in 2025

Customer Experience
Fashion Brand Storytelling Examples to Inspire You

24 Mar 2023

Growth strategies
SEO Product Descriptions: 7 Tips To Optimize Your Product Pages

Powering commerce at scale

Speak with our team on how to bring Shopify into your tech stack.

Get in touch
Shopify logo

Shopify

  • About
  • Careers
  • Investors
  • Press and Media
  • Partners
  • Affiliates
  • Legal
  • Service status

Support

  • Merchant Support
  • Shopify Help Center
  • Hire a Partner
  • Shopify Academy
  • Shopify Community

Developers

  • Shopify.dev
  • API Documentation
  • Dev Degree

Products

  • Shop
  • Shopify Plus
  • Shopify for Enterprise

Solutions

  • Online Store Builder
  • Website Builder
  • Ecommerce Website
  • Australia
    English
  • Canada
    English
  • Hong Kong SAR
    English
  • Indonesia
    English
  • Ireland
    English
  • Malaysia
    English
  • New Zealand
    English
  • Nigeria
    English
  • Philippines
    English
  • Singapore
    English
  • South Africa
    English
  • UK
    English
  • USA
    English

Choose a region & language

  • Australia
    English
  • Canada
    English
  • Hong Kong SAR
    English
  • Indonesia
    English
  • Ireland
    English
  • Malaysia
    English
  • New Zealand
    English
  • Nigeria
    English
  • Philippines
    English
  • Singapore
    English
  • South Africa
    English
  • UK
    English
  • USA
    English
  • Terms of service
  • Privacy policy
  • Sitemap
  • Privacy Choices