Self-serve buying for the new era of B2B commerce

B2B buying expectations are changing. Discover how B2B leaders are going beyond the demands of modern buyers with exceptional self-serve experiences.

B2B commerce is rapidly evolving, learn from the businesses doing it best

Millennials are reshaping B2B buying
Millennials are reshaping B2B buying. By 2025, they’ll make up 70% of B2B buyers, demanding tailored, self-serve experiences. Learn how to adapt to the needs of a rapidly evolving market and provide an intuitive buying journey that delights buyers.
From storefronts to checkout, everything is customized
Discover how leading B2B businesses are using Shopify to personalize storefronts, create custom buying experiences, and empower their sales teams. This guide shares actionable strategies to streamline operations and accelerate growth.
The tech you need at the cost you want
From a unified approach to B2B and DTC, robust self-serve capabilities, and seamless integration to your tech stack, explore how you can meet the complex demands of B2B buyers and transform your business.

87% of B2B buyers will switch suppliers for a better ecommerce experience

The B2B buying millennials demand with a flexible, scalable platform built for the future.

Moving to Shopify has been a pivotal moment for Dermalogica... One thing we can be confident in is that we can grow with Shopify as the platform evolves, which gives us the peace of mind knowing our technology stack is future-proofed.

Dermalogica

Melissa Daniels — General Manager

B2B is complex, but Shopify makes it more intuitive

All your commerce on one unified platform

Run your B2B and DTC business from a single place for easy deployment across channels.

Tailored and intuitive wholesale experiences

Deliver self-serve buying experiences that adapt to your customers’ unique pricing, product, and account needs.

Lower costs, more innovation

Stay ahead of the rapidly evolving B2B landscape by partnering with the market leader in innovation.

Shopify named a Leader in 2024 Forrester Wave™: Commerce Solutions for B2B

Modern, self-serve B2B experiences start here

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