BigCommerce vs. Wix vs. Shopify

BigCommerce or Wix or Shopify?

Shopify offers over 100 payment gateways, countless apps, a POS, and innovative features like AR and 3D models to businesses of any size.

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Why choose Shopify over BigCommerce and Wix

Feature comparison table between BigCommerce, Wix, and Shopify

Key features




Free trial Yes Yes Yes
24/7 support Yes Yes Yes
Sell online and in-store Yes Yes Yes
Business capital No No Yes
Custom domain Yes Yes Yes
SEO features Yes Yes Yes
Hosting Yes Yes Yes
Sell worldwide Yes Yes Yes
Multi-currency support Yes Yes Yes
Mobile-friendly Yes Yes Yes
Fraud protection No Yes Yes
Integrated checkout Yes Yes Yes
Integrated fulfillment network No No Yes
Email marketing tools No Yes Yes
App Store Yes Yes Yes
Mobile app for merchants Yes Yes Yes

7 things Shopify can do over BigCommerce vs. Wix

Allow you to sell offline

When evaluating platforms for offline commerce, you’ll find that BigCommerce requires you to connect an app. While Wix offers a point-of-sale solution, it’s currently only available to select US-based Wix merchants. Shopify, on the other hand, offers a robust POS solution out of the box. Merchants in various countries can leverage Shopify POS to sell offline and track in-store sales.

Dropship through various services

BigCommerce vs. Wix: which is the better platform for dropshipping? While BigCommerce offers significantly more dropshipping apps than Wix, it isn’t the best choice. The ideal platform is Shopify, because it offers several more dropshipping integrations than BigCommerce and Wix. Shopify connects with Oberlo, Spocket, Printful, Syncee, Modalyst, and several other services to offer dropshipping through its platform.

Improve your store’s functionality

Both BigCommerce and Wix provide app stores, but they don’t contain as many options as you’ll find on the Shopify App Store. With over 6,000 apps (including 3,000 free apps), the Shopify App Store has plenty in stock to meet your unique business needs. Run a loyalty program, offer live chat to improve customer service, upsell to boost revenue—the choices are endless.

Recover abandoned carts affordably

BigCommerce requires you to be on a $79.95+/month plan to send abandoned cart emails. On Wix, you’ll need to create automation if you want to schedule automated emails for customers who abandoned their carts. By comparison, Shopify features a beginner-friendly abandoned cart saver tool on all its plans. Shopify merchants can also view payment events from an abandoned checkout.

Accept all payment methods

Unlike BigCommerce, Wix and Shopify have their own payment processors. Wix Payments works in 14 countries, whereas Shopify Payments is accessible from 17 countries worldwide. Shopify Payments lets you accept all major payment methods and charges no gateway transaction fees, making it an excellent choice for businesses.

Sell on trending channels

While BigCommerce and Wix let you sell on multiple online sales channels, you’re limited to the likes of Instagram, Facebook, and Amazon. With Shopify, you can reach shoppers on trending sales channels like TikTok, Pinterest, and Etsy, along with promoting items on other platforms. Shopify also tracks orders across channels to make it easy to manage your business.

Scale with ease

Aim to grow into an enterprise-level brand? You can count on Shopify to provide you the tech and support. People anywhere can start a small business on Shopify and grow it into a large company.

We’ve been able to build something in 3 years that a lot of brands haven’t actually gotten to in 10 years.

Chioma, Cee Cee’s Closet NYC

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What’s the difference between BigCommerce and Wix?

BigCommerce is designed to help retailers create an online presence while Wix specializes in websites for small businesses like photographers. For businesses that intend to grow over time, Shopify is an excellent choice.

Which is better: BigCommerce or Wix?

Both platforms allow you to create an online store. But BigCommerce offers far more built-in ecommerce features than Wix. Shopify has the most features of all three platforms and offers over 6,000 apps to support the needs of ecommerce businesses. Shopify is also building a platform for how commerce works tomorrow, with features like AR and 3D models.

BigCommerce vs. Wix: which is better for scaling?

BigCommerce is a great option for retailers looking to take their business online. Wix is a good choice for smaller businesses, such as photography companies. However, Shopify is the ideal choice for scaling your business from a small brand to a renowned enterprise. With tiered pricing plans, you’ll find it easier to scale your business with Shopify.

Page last updated: January 24, 2022