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We already know that Instagram is a great place for posting selfies and photos of food, but did you know that Instagram can be a highly-targeted, visual advertising channel for your brand? In fact, a recent study found that Instagram provides brands with 25% more engagement over other social media platforms. 

And like any other social network out there, there are right ways, wrong ways, and clever ways to use it. So how can you use Instagram to build an audience of customers for your business?

In this video, we'll show you three concrete methods that you can use to increase engagement and build a following for your brand.

Episode Resources

P.S. if you liked this video, take a look at 13 Actionable Marketing Tactics to Drive Sales and 11 Easy Content Marketing Ideas You Can Put Into Action Today.


About The Author

Lucas Santo is a Video Marketer at Shopify. Get more from him on Twitter.