Physical Retail

These days, more and more "online-only" retailers are growing their businesses by expanding into brick and mortar retail. But there’s a lot more to physical retail than “location, location, location".

In fact, there’s everything from merchandising, store layout, and signage, all the way to pricing, packaging, and POS technology, just to name a few topics. But don’t worry, we’ve got you covered with a steady stream of helpful content to help you be successful in all your offline pursuits.



Physical Retail Marketing Advice


10 Retail Experts Share Their #1 Tip for Marketing and Growing Your Store

As a small business owner with a brick-and-mortar store, it can be easy to hit a slump and feel frustrated when sales are down or when you're just not getting enough foot traffic. 

It's time like these when you'd like to be able to consult with an expert and get help turning your store around. Even if it's just for a single piece of advice that you can put into action right away. Luckily for you, in this post, I've collected ten pieces of advice for that exact purpose.

Below you'll find ten takeaways from some of the most renowned names in retail, marketing, and branding, all neatly packed for your consumption in this post. These experts were kind enough to answer my question: 

"What's the #1 thing that retailers can do to better market their brick-and-mortar store?" 

The tips and insights contained in their answers listed below pack a lot of punch but will only work if you pick one and decide to put it into action. 

Let's dive right in. 

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3 Time-Tested Retail Sales Promotions That Drive Foot Traffic and Build Loyalty

It's holiday season and that means that as a retailer you've got your eyes on the money. That's no surprise given that the three months leading up to December 25 generate almost $1 trillion or roughly 6 percent of the entire U.S. economy. 

But how do you entice people to buy more from your store? What do you do when you want customers to make purchases more frequently, or in greater volume, or if you're looking to boost business during slow hours and more?

Whatever your goal may be, by creating a time-sensitive sales promotion and having a good grasp on your target customer demographic, you'll be able to incentivize the right actions, get them to respond, and grow your business in the process. 

In this post, we'll look at three retail sales promotion techniques that are worth their weight in gold when implemented effectively. They are:

  • Promotional pricing
  • Point-of-purchase displays
  • Loyalty programs

So, the next time you're stuck as to how you can increase sales, get new customers, or retain existing ones, you'll have no trouble turning to the perfect promotion strategy for your goal.

Let's get started. 

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4 Tips To Help You Sell More in Retail, Backed By Science and Bob the Builder

As a small business owner with a brick-and-mortar store, you probably spend a lot of resources getting people to walk through your doors. But, what do you do once they're in? 

Chances are, more often than not, you leave it up to chance, luck, or good fortune to determine whether that prospective customer will buy something or not.

Or perhaps you've got a way with words, or have hired someone who you can't help but admire when it comes to their ability to make a sale, perhaps calling it an art, or an innate talent they were probably born with. 

However, instead of leaving your retail sales to chance or talent, you can alternatively rely on a science that you can teach to your staff or apply yourself. 

In this post, we'll look at four key areas of focus with lots of tips and insights in between that are sure to help you sell more and build greater customer loyalty resulting in a more solid customer base and repeat sales. 

Let's dive in. 

 

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5 Promotional Campaign Ideas to Boost Sales This Holiday Season

Whether you're preparing for Black Friday, Small Business Saturday or Cyber Monday, the weekend after Thanksgiving is the biggest shopping weekend of the year.

The National Retail Federation predicts holiday sales to increase 4.1% (to $616.9 billion) this year, a full percentage higher from last year. With a huge opportunity for profit, large retailers are fighting tooth and nail for consumers to spend their holiday budgets on their businesses.

The Black Friday craze is so competitive that some of these retailers have started announcing their Black Friday deals the day after Halloween. That's not even enough time for consumers to digest their Halloween candy.

To take on larger retailers who are looking to win over shoppers with low prices and free shipping, as a small and medium-sized business, you can turn to more personalized and creative ways to promote your store on a budget.

Here are just a few ideas that have worked for retailers in the past, that you can apply to your own store this holiday season.

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The 10 Step Local SEO Audit That You Can Do On Your Own

This is a guest post from Ashwin Ramesh, cofounder of Synup

When starting to do SEO for your physical retail business, it is important for you to be able to audit your website and campaign to see whether all of the important factors are in place.

Even if you have a consultant doing this for you, it makes sense to audit some of these things yourself just to be sure you have all your tracks covered.

In this article, we'll go over ten of the most important steps you should take when auditing your Local SEO campaign.

The actual audit by itself isn’t going to be easy to follow unless you keep yourself organized. Ideally, you should write down all of your steps in a Google Docs spreadsheet you can follow.

Your spreadsheet needs to have rows with the different pages / sections or sites you’re doing an audit on and columns with the ten important audit steps.

Alternatively, you can use an easily laid out checklist like the Local SEO Checklist.

Let's get started.

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The Insider's Guide to Running a Successful Retail Store [Video Series]

What exactly does it take to conceptualize, open, run, and promote a successful retail store? Chances are if you've ever looked into it, you'll know that it's a pretty large undertaking, with very few shortcuts for those who've never done it before. 

There's also plenty of rookie mistakes that not only end up costing a fortune but could derail the entire operation.

Luckily for you, we've partnered with Mercedes Gonzalez, a seasoned industry expert with 20+ years of experience under her belt who's been consulting with retailers both small and large through her company Global Purchasing. 

Not only has she worked with some of the most important buying offices in the country, but she's helped open or restructure hundreds of retail stores in the US and internationally, including the inaugural Sears store in Panama. 

In this video series, she provides hard-hitting questions you need to ask yourself, concise advice on what you can expect from running a store, and insider tips and tricks that previously you'd only be able to get if you paid her a large retainer fee.

From understanding your own motivations, finding the right location, purchasing merchandise that will sell, and advice on everything from retail math to hiring, this video series will equip you with everything you need to know to get out there and open a successful retail store. 

Let's get started.

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8 Customer Service Quotes That Will Transform the Way You Run Your Business

Customer service isn't just what your business does after the sale in the form of addressing a support call or doing an exchange or issuing a refund, it's the-end to-end experience a customer has with all the touch points of your business. 

Whether you sell online, in-store, or anywhere in-between, placing an emphasis on making exceptional customer service a core component or a foundational value for your business, will change your outlook on why it is you do what you do. 

It will remind you of your reasons for starting your business in the first place, how your business adds value to the lives of your target customers, and why when it comes to the overall customer experience, there's always room for improvement.

To help you gain further insight into the importance of customer service, I've assembled eight quotes from some of the most brilliant thinkers and doers so that you too can gauge the state of customers today and how it is you might be able to serve them better tomorrow. 

Enjoy! 

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Retail Staffing 101: How to Hire, Train, and Retain The Right Employees

With the holiday season just around the corner, you're probably already thinking about getting some extra help for your retail small business.

That comes as no surprise as consumer holiday spending is expected to grow between 4.0% to 4.5% percent this year and the retail industry is once again projected to be adding the most jobs.

However, as if it already wasn't hard enough to find the right people to work for you, with more job options available to them, it's only going to get tougher.

Which is why in this post, I'll be covering tips on how to hire, train, and retain employees so you don't continue to face increased recruiting and turnover costs and get the help you need to make the most of the holiday season and beyond.

Let's dive in.

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How Nordstrom Made Its Brand Synonymous With Customer Service (and How You Can Too)

Ask anyone in the retail industry what the first words are that come to their mind when they think of Nordstrom, and they'll immediately tell you "customer service." 

Making your brand synonymous with a catch-all phrase that's too often simply thrown around in retail doesn't happen overnight. 

In fact, its taken the upscale fashion retailer 115 years of complete dedication to creating the finest shopping experience to build such a reputation.

There's even an entire book dedicated to distilling their unique formula, rightfully titled, "The Nordstrom Way to Customer Service Excellence," along with several articles in top tier business publications trying to do the same.  

So, why might you as a small business owner want to take a page from their book when it comes to customer service in your own stores?

Simple, not only will you build better relationships with customers that result in greater brand loyalty, repeat sales, and lower marketing costs, but you'll build a workplace which attracts talented people who will stand behind your brand.  

Sound intriguing enough? Let's dive in.

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The Apple Store Guide to Insanely Great Customer Service

Apple is the fastest growing retailer in history and has dominated the holy covet of retail metrics, sales per square foot, almost since its inception, which currently sits at $4,551.

Pair that with rampant expansion plans that puts the technology giant at 420+ stores around the world, and we're talking about some serious revenue numbers, approximately $170 billion worth (2013). 

Keeping all that in mind, more and more retailers are trying to figure out Apple's "secret sauce" when it comes to its retail experience, specifically when it comes to customer service, hoping to inspire the same degree of customer loyalty or "cult following" that Apple has. 

In this post, I'll dissect some of the core elements that Apples uses to train its retail staff when it comes to delivering a great customer experience so that you as a small business retailer can walk away with some gems of how you can rethink customer service in your own store to inspire greater brand loyalty. 

Let's get started. 

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