Physical Retail

These days, more and more "online-only" retailers are growing their businesses by expanding into brick and mortar retail. But there’s a lot more to physical retail than “location, location, location".

In fact, there’s everything from merchandising, store layout, and signage, all the way to pricing, packaging, and POS technology, just to name a few topics. But don’t worry, we’ve got you covered with a steady stream of helpful content to help you be successful in all your offline pursuits.



Physical Retail Marketing Advice


Where to List Your Business Online and Why It Matters for Local SEO

Just how important is local SEO for small businesses with a physical location? According to a recent study, 78% of local searches on mobile and 61% of local searches on laptops result in offline purchases. If you take a moment to consider the 7 billion monthly unique local searches that take…

A Beginner's Guide to Local SEO for Small Businesses

As a small business with a physical location, you've probably heard about "local SEO" or have been told that you should really be optimized for local search. In return, perhaps you've had a confused or overwhelmed look on your face, wondering 'what exactly is local SEO?, 'how's it different from…

How to Create a Successful Pop-Up Shop [New Video Series]

When Marc Jacobs, J.Hilburn, or Prince of Scots want to create a unique pop-up experience for their customers, they turn to none other than Melissa Gonzalez from the Lion'esque Group to guide them through concept to execution.  Not only has she helped create more than 70 pop-up retail experiences in…

8 Reasons Why You Need To Do A Pop-Up Shop [Infographic]

Pop-up shops are the Snapchat of retail, most of their magic comes from their temporary and "get-it-while-it-lasts" nature.  In fact, according to Specialty Retail, pop-ups are expected to be a $8 billion a year industry, and has everyone from Warby Parker to popular boy band One Direction trying to get…

Why All Sale Signs Are Red: The Science of Color in Retail

What if I told you the color scheme you choose to decorate your retail store with or the color palette for your website and logo could severely impact your sales and influence whether customers are enticed to make a purchase from you or not? The psychology of color and the…

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