Physical Retail

These days, more and more "online-only" retailers are growing their businesses by expanding into brick and mortar retail. But there’s a lot more to physical retail than “location, location, location".

In fact, there’s everything from merchandising, store layout, and signage, all the way to pricing, packaging, and POS technology, just to name a few topics. But don’t worry, we’ve got you covered with a steady stream of helpful content to help you be successful in all your offline pursuits.



Physical Retail Marketing Advice


5 Promotional Campaign Ideas to Boost Sales This Holiday Season

Whether you're preparing for Black Friday, Small Business Saturday or Cyber Monday, the weekend after Thanksgiving is the biggest shopping weekend of the year. The National Retail Federation predicts holiday sales to increase 4.1% (to $616.9 billion) this year, a full percentage higher from last year. With a huge opportunity…

The 10 Step Local SEO Audit That You Can Do On Your Own

This is a guest post from Ashwin Ramesh, cofounder of Synup.  When starting to do SEO for your physical retail business, it is important for you to be able to audit your website and campaign to see whether all of the important factors are in place. Even if you have a consultant…

The Insider's Guide to Running a Successful Retail Store [Video Series]

What exactly does it take to conceptualize, open, run, and promote a successful retail store? Chances are if you've ever looked into it, you'll know that it's a pretty large undertaking, with very few shortcuts for those who've never done it before.  There's also plenty of rookie mistakes that not…

The Apple Store Guide to Insanely Great Customer Service

Apple is the fastest growing retailer in history and has dominated the holy covet of retail metrics, sales per square foot, almost since its inception, which currently sits at $4,551. Pair that with rampant expansion plans that puts the technology giant at 420+ stores around the world, and we're talking about…

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