Physical Retail

These days, more and more "online-only" retailers are growing their businesses by expanding into brick and mortar retail. But there’s a lot more to physical retail than “location, location, location".

In fact, there’s everything from merchandising, store layout, and signage, all the way to pricing, packaging, and POS technology, just to name a few topics. But don’t worry, we’ve got you covered with a steady stream of helpful content to help you be successful in all your offline pursuits.



Physical Retail Marketing Advice


5 Quick and Low-Tech Tips To Prevent Shoplifting in Your Retail Store

As a small business retailer, it's not always easy to just throw money at problems like shoplifting and take advantage of all the technology that big box retailers may be privy to. Whether it's cameras, door scanners, or facial-recognition software, sometimes their big-ticket cost just doesn't fit with your small…

Four On-Site Optimization Tips for Local SEO to Help You Rank Higher

Here's something you may be wondering about: If you've already optimized your website for search engines, why do you have to optimize it again for local SEO? According to Local SEO expert David Mihm's Local Search Ranking Factors, properly optimizing your website could account for as much as 18% of…

The Ultimate Guide to Pop-Up Shops

For both consumers and retailers alike, the digital divide between the online and the offline world of commerce are collapsing. Out of the rubble, a new future is emerging, one in which consumers expect to seamlessly choose between making a purchase online, in-store, or frankly wherever they find themselves. As…

Where to List Your Business Online and Why It Matters for Local SEO

Just how important is local SEO for small businesses with a physical location? According to a recent study, 78% of local searches on mobile and 61% of local searches on laptops result in offline purchases.  If you take a moment to consider the 7 billion monthly unique local searches that…

A Beginner's Guide to Local SEO for Small Businesses

As a small business with a physical location, you've probably heard about "local SEO" or have been told that you should really be optimized for local search. In return, perhaps you've had a confused or overwhelmed look on your face, wondering 'what exactly is local SEO?, 'how's it different from…

How to Create a Successful Pop-Up Shop [New Video Series]

When Marc Jacobs, J.Hilburn, or Prince of Scots want to create a unique pop-up experience for their customers, they turn to none other than Melissa Gonzalez from the Lion'esque Group to guide them through concept to execution.  Not only has she helped create more than 70 pop-up retail experiences in…

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