Physical Retail

These days, more and more "online-only" retailers are growing their businesses by expanding into brick and mortar retail. But there’s a lot more to physical retail than “location, location, location".

In fact, there’s everything from merchandising, store layout, and signage, all the way to pricing, packaging, and POS technology, just to name a few topics. But don’t worry, we’ve got you covered with a steady stream of helpful content to help you be successful in all your offline pursuits.



Physical Retail Marketing Advice


The Apple Store Guide to Insanely Great Customer Service

Apple is the fastest growing retailer in history and has dominated the holy covet of retail metrics, sales per square foot, almost since its inception, which currently sits at $4,551. Pair that with rampant expansion plans that puts the technology giant at 420+ stores around the world, and we're talking about…

5 Quick and Low-Tech Tips To Prevent Shoplifting in Your Retail Store

As a small business retailer, it's not always easy to just throw money at problems like shoplifting and take advantage of all the technology that big box retailers may be privy to. Whether it's cameras, door scanners, or facial-recognition software, sometimes their big-ticket cost just doesn't fit with your small…

Four On-Site Optimization Tips for Local SEO to Help You Rank Higher

Here's something you may be wondering about: If you've already optimized your website for search engines, why do you have to optimize it again for local SEO? According to Local SEO expert David Mihm's Local Search Ranking Factors, properly optimizing your website could account for as much as 18% of…

The Ultimate Guide to Pop-Up Shops

For both consumers and retailers alike, the digital divide between the online and the offline world of commerce are collapsing. Out of the rubble, a new future is emerging, one in which consumers expect to seamlessly choose between making a purchase online, in-store, or frankly wherever they find themselves. As…

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