More than two decades after its founding in a college dorm, Facebook has more than three billion users—around 40% of the global population. With its enormous userbase, Facebook can be an essential sales channel for your ecommerce business. The platform lets brands meet shoppers where they’re already spending their time online.
But utilizing the platform to its full potential entails more than selling on Facebook through a Facebook Shop. You can also use Facebook as an advertising channel to direct users to your ecommerce site, where you have more control over the customer experience.
Ahead, learn all about the right Facebook ad sizes and other important information for creating Facebook ads in 2025.
Facebook ad sizes at a glance
Use this visual reference as a quick guide to common Facebook ad sizes. We’ll go over the specs for each ad type in detail below.
Facebook feed ad sizes
Facebook feed ads are the platform’s main ad type. Users see these advertisements in their Facebook news feeds, mixed in with posts from friends, groups, and pages they follow. Facebook feed ads can be single images, panoramic shots, 360-degree photos, animated GIFs, and videos.
Facebook feed image ad sizes
- Maximum file size: 30 MB
- Minimum image size: 600 x 600 pixels
- Resolution: 1440 x 1440 pixels (1:1 ratio), or 1440 x 1800 pixels (4:5 ratio)
- Image ratio: 1.91:1 to 4.5; offer ads and ads with stock photos must be 1.91:1; 4:5 is not available for desktop placement
- File type: PNG or JPG
Facebook feed video ad sizes
- Maximum file size: 4 GB
- Minimum video size: 120 x 120 pixels
- Resolution: 1440 x 1440 pixels (1:1 ratio), or 1440 x 1800 pixels (4:5 ratio)
- Video ratio: 1:1 (desktop or mobile) or 4:5 (mobile only)
- File type: MP4, MOV, or GIF
- Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and 128 kbps+ stereo AAC audio compression
- Maximum video length: 241 minutes
Facebook feed ad copy character limit
- Headline: 27 characters
- Primary text: 50–150 characters
Facebook image carousel ad sizes
Facebook carousel ads show up in users’ news feeds, explore pages, and in Facebook Messenger. These Facebook ad types include two to 10 images or videos, presented in a gallery or slideshow. Facebook carousel ads specs are similar to Facebook feed ad specs.
Facebook news feed carousel ad sizes
- Maximum file size: 30 MB
- Minimum resolution: 1080 x 1080 pixels
- Image ratio: 1:1 or 4:5
- File type: JPG or PNG
Facebook news feed carousel ad character limit
- Headline: 45 characters
- Primary text: 80 characters
- Description: 18 characters
Facebook Reels ad sizes
Facebook Reels are shortform videos that users can watch on mobile devices. For brands, they present an opportunity to showcase behind-the-scenes footage, interviews, or deep dives into product features. Users will see them mixed in with Reels from content creators.
Facebook Reels ad sizes
- Maximum file size: 4 GB
- Resolution: 1440 x 2560 pixels
- Video ratio: 9:16
- File type: MP4, MOV, or GIF
- Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and 128 kbps+ stereo AAC audio compression
- Maximum video length: No maximum
Facebook Reels ad character limit
- Primary text: 40 characters
- Headline: 55 characters
Facebook right column ad sizes
Facebook’s right column ads can appear across the site, but they mostly appear on the right side of Facebook pages. This is a desktop-only ad format, so mobile users won’t be able to see these ads. Before choosing this type of ad, make sure you know whether your audience is most active on mobile or desktop.
Facebook right column ad sizes
- Minimum image size: 254 x 133 pixels
- Resolution: 1080 x 1080 pixels
- Image ratio: 1:1
- File type: JPG or PNG
Facebook right column ad character limit
- Headline: 40 characters
Facebook Marketplace ad sizes
You can also run ads on Facebook Marketplace, where users advertise and browse items for sale. This lets you put your products in front of users who are actively shopping. Note that Facebook Marketplace listings are free for individuals to create, but brands must pay to place ads here.
Facebook Marketplace ad sizes
- Maximum file size: 30 MB
- Minimum image size: 1080 x 1080 pixels
- Image ratio: 1:1
- File type: JPG or PNG
Facebook Marketplace ad character limit
- Headline: 40 characters
- Primary text: 125 characters
- Description: 30 characters
Facebook Stories ad sizes
Facebook Stories are similar to Instagram Stories—they’re posts that expire after 24 hours, so users can only see them for a limited time. As users scroll through Facebook Stories from the people and pages they follow, they see Facebook Stories ads intermittently. You can also post Facebook Stories ads to Facebook Messenger.
You can create Facebook Story ads that are either video or static imagery. Note that Facebook recommends leaving at least 250 pixels at the top and 340 pixels at the bottom of your image to leave space for calls to action (CTAs) and other in-app text.
Facebook Stories image ad sizes
- Maximum file size: 30 MB
- Minimum image size: 500 pixels
- Resolution: 1440 x 2560 pixels; At least 1080 x 1080 for Messenger Stories ads
- Image ratio: 9:16
- File type: JPG or PNG
Facebook Stories video ad sizes
- Maximum file size: 4 GB
- Minimum image size: 250 pixels
- Resolution: 1440 x 2560 pixels
- Video ratio: 9:16
- File type: MP4, MOV or GIF
- Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and 128 kbps+ stereo AAC audio compression
- Maximum video length: 2 minutes
Facebook Stories ad character limit
- Primary text: 125 characters
- Headline: 40 characters
Facebook collection ad sizes
Facebook collection ads appear in mobile users’ news feeds and are ideal ad formats for ecommerce brands because they take users to a Facebook Instant Experience, a full-screen in-app landing page dedicated to a selection of products. Essentially, it’s a mini storefront.
Facebook collection ads include a cover image or video, then three smaller product images. When a user clicks on the ad, they’re taken to your Instant Experience.
Facebook collection image ad sizes
- Maximum file size: 30 MB
- Resolution: 1080 x 1080
- Image ratio: 1:1
- File type: JPG or PNG
Facebook collection video ad sizes
- Maximum file size: 4 GB
- Minimum image size: 1080 x 1080 pixels
- Video ratio: 1:1
- File type: MP4, MOV or GIF
Facebook collection ad character limit
- Headline: 40 characters
- Primary text: 125 characters
Moving forward with your Facebook advertising
Developing an effective Facebook marketing strategy requires more than making sure your images and videos are the right sizes.
First, you’ll want to familiarize yourself with Facebook Ads Manager. This is where you’ll control your ads, and you can experiment with different settings to scale your Facebook Ads, like by creating lookalike audiences. You’ll also want to install Meta pixel: This tool lets you show targeted ads to specific customers, allowing you to use Facebook ads to reengage customers who’ve previously visited your online shop.
To find creative inspiration, consider browsing other companies’ advertisements in the Meta Ad Library, a database of all ads running across Facebook and Instagram.
While Facebook ads can be part of an effective marketing strategy, ultimately, your ecommerce website should be your mission control—it’s easier to manage and integrate various aspects of your digital business there, with fewer external restrictions.
When you integrate Facebook with Shopify, advertising across Meta properties becomes simpler. You can automatically sync your product catalog, sell your products where people shop, and manage your Facebook business activities within your centralized Shopify dashboard.
Read more
- Top 10 Most Popular Social Media Platforms
- How To Use the Facebook Ad Library for Research (Guide)
- 10 Facebook Ad Examples To Inspire Your Own Marketing
- How to Find the Best Time to Post on TikTok in 2024
- How To Go Viral on TikTok: 15 Ideas for 2024
- Facebook Dynamic Ads: The Quick and Easy Way to Put Your Facebook Ads on Autopilot
- Facebook Video Ads Guide: How To Create Scroll Stopping Ads
- How To Set Up and Use Meta Pixel (Formerly Facebook Pixel)
Facebook ad sizes FAQ
What is the best size for a Facebook ad?
The best size for a Facebook ad is an image resolution of at least 1080 by 1080 pixels for a square image (1:1 aspect ratio) and 1080 by 1350 pixels for a vertical image (4:5 aspect ratio). Videos should be 1440 by 1440 pixels for a square video (1:1 ratio), or 1440 by 1800 pixels for a landscape video (4:5 ratio).
What are the ad formats for Facebook?
There are four ad formats for Facebook:
- Image ads
- Video ads
- Carousel ads
- Collection ads
What is the maximum Facebook ad image size?
The maximum image size for Facebook ads is 30 megabytes.
What are the Facebook ad sizes in pixels?
Facebook ads require images 600 by 600 pixels and videos 120 by 120 pixels. The image resolution should be at least 1080 by 1080 pixels—there’s no maximum image resolution for Facebook ads. You can use Shopify’s free image resizer tool to resize your images for Facebook.
