Retail Analytics: Shopify POS Reports and Metrics

Retail analytics in Shopify POS now show sales by location and staff, plus average order value and top products, all in one dashboard for physical retailers.

Whether you want to sell products from your phone, a market, or in-store, Shopify wants to help you make the best decisions for your business.

We’re excited to announce new, easy-to-access metrics for all physical retailers: Our improved Retail Analytics puts the data that matters most at your fingertips. You can now track and act on key metrics right from Shopify, like staff performance, location performance, and more.

Now, your Shopify Analytics will feature new reports from Shopify POS, including:

• Sales by retail location
• Sales by staff

You can also quickly access crucial insights on your improved dashboard, including:

• Total sales
• Average order value
• Total orders
• Top products by units sold

If you use both Shopify POS and Shopify’s Online Store, you’ll now see all of these reports alongside your important online store reports.

Explore Retail Analytics

Get Actionable Data About Staff, Store Locations, and More

The improved Retail Analytics helps you make the most out of every transaction, employee, and location. With the new reports, you can easily:

• Identify top performing staff to reward them, encourage new sales goals, learn from their successes, and identify other staff who can benefit from added support.
• View top-selling products at each of your retail location, so you can feature them at other locations or introduce similar products and categories.
• Compare sales by location then use other metrics like staff performance and unit sales to fill in the picture.
• Benchmark total sales day over day, week over week, month over month, and even year over year, to assess seasonal dips and opportunities, identify periods that can be boosted with promotions, and much more.
• Determine the average value of all your orders so that you can plan promotions, sales, and other tactics to grow that metric across all your locations.

Try Out the Improved Retail Analytics

At Shopify, we’re excited by the untapped potential of physical retail and marrying the power of people and technology. The new Retail Analytics is just one of many new features we’re working on to help retailers that don’t want to be limited by the places and ways they can sell.

Explore Retail Analytics

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Retail Analytics FAQ

What is retail analytics?

Retail analytics is the practice of collecting and analyzing data from sales transactions, staff activity, and store locations to guide business decisions rather than relying on guesswork. It covers data across the retail ecosystem—from inventory and point-of-sale activity to customer behavior—to uncover patterns and predict future trends. Retailers use these insights to compare performance across locations, spot top-selling products, and decide where to focus resources next.

Why is retail analytics important for physical retailers?

Retail analytics matters because it turns raw sales, staff, and location data into decisions that protect thin margins and sharpen day-to-day operations. Analyzing patterns like foot traffic lets managers schedule more staff during busy hours and fewer during slow periods, cutting labor costs without hurting service. It also helps retailers catch underperforming products or locations early enough to act on them before they hurt the bottom line.

How do I access my retail analytics dashboard?

Merchants view retail analytics directly from their commerce platform's dashboard, where staff performance, location performance, and sales reports appear alongside standard analytics. The dashboard surfaces quick-access metrics like total sales, average order value, total orders, and top products by units sold. No separate software or export step is needed since the reports live in the same place as other business data.

Does retail analytics combine data from my online store and physical locations?

Yes, when a business runs both a point-of-sale system and an online store, retail analytics reports for both channels appear together in one place. Sellers using both see in-person reports, like sales by staff and sales by retail location, displayed alongside their existing online store reports. This gives a single view of performance instead of requiring separate tools for ecommerce and in-store data.

What's the difference between retail analytics and ecommerce analytics?

Retail analytics covers both in-person and online selling, tracking metrics like staff performance and sales by physical location alongside standard order data, while ecommerce analytics focuses only on digital storefront activity. A business with brick-and-mortar locations needs the added layer of location and staff-level reporting that a purely online report can't provide. Combining both gives a fuller picture of how a business performs across every channel it sells through.