Analytics and reporting
Every commerce insight you need right where you sell
Scale your business faster with built-in, reliable data—no setup required.
Discover your next step with 60+ reports custom built for commerce
Empower every decision with on-demand data using Shopify’s pre-built reports.
Know how your store performs across the competitive landscape, and uncover high-impact growth opportunities to stay competitive.
Compare your metrics against benchmarks
Understand your customers’ behaviors, discover what keeps them coming back to your store, and learn which ones you’re more-likely to lose.
View your customer cohorts
Compare your marketing channels’ performance by sales, sessions, orders, conversion rate, average order value, and first-time customers.
View your marketing insights
Check all of your critical metrics in one place
Stay close to the data that impacts your day from your dashboard.
Watch every sale roll in
By using Shopify’s analytics and reporting to identify best sellers and sales trends, we were able to grow our revenue year over year by 50% at Christmas.
Still Life Story
Ruby Friel — Founder, Still Life Story
Dive deeper into your data
Upgrade to Shopify Plus to access ShopifyQL Notebooks, our accessible, advanced analytics solution for high-volume brands and data enthusiasts.
Tell the data story of your business
Explore, visualize, and analyze your data with ShopifyQL, our intelligent query language designed for commerce.
The power of Shopify
Build on the success of millions of Shopify stores
Grow a resilient business with integrated commerce insights and the wisdom of millions of stores who build on our platform.
Competitive commerce insights
App and partner support
Start selling with Shopify today
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