Pre-orders

Sell more with pre‑orders

Promote products even when they’re out of stock, gauge interest in new items, and create excitement with customers by adding pre-orders to your store.

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A mobile checkout page featuring a pair of headphones with a button to pre-order them now.
A mobile checkout page featuring a pair of headphones with a button to pre-order them now.

So many reasons to offer pre‑orders

A closeup of a woman’s facial profile modelling two golden earrings with a Pre-order badge overlayed. A smaller product tile shows the golden earrings with a button that says Pre-order now.

Increase sales

Lock in more sales when you let customers reserve out-of-stock products. You can even offer shoppers the ability to pay now, pay a deposit, or pay later.

Forecast demand

Take the guesswork out of it, and let your customers tell you if they’re committed to buying that shiny new product with so much potential.

Create excitement

Build loyalty by giving your customers exclusive pre-order access to exciting new items, so you can grow your business.

A product display featuring purple package for Moonlit Skincare’s Sleepy Spritzzz.. facial toner, and a small spray bottle of Sleepy Spritzzz.. facial toner

Countless ways to sell

We work every day to create new ways to sell your products and grow your business. From selling with Subscriptions to Try Before You Buy, we’re always looking for new ways to get your customers to click that “buy” button.

Resources to get started with pre‑orders

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Blog

Read about pre-orders on our blog.

Go to the blog
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Help Center

Discover best practices and tips for using pre-orders.

Visit the Help Center
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Support

Have a pre-order question? We’re here to help.

Contact Support

Start selling more today

The time has never been better to give your customers the ability to pre-order your products and grow your business.

Don’t have a Shopify store?
Get started with a 14-day free trial.