Shopify Forms
Grow your list.
Drive more sales.
Attract, acquire, and convert new customers with Shopify Forms, a free lead capture solution.
Don’t have a Shopify store? Get started with a 3-day free trial.
Boost conversions among
150M+ Shop users, automatically.
Shop users can log in on your forms with their account, automatically save and apply discounts, and check out in one click with Shop Pay.
Personalize & acquire
Collect information your way
Time and target
Create popup and inline forms. Add fields like birthday, phone number, or custom fields like product interest to capture additional information. Decide where and when each form shows up on your store.
Customize for your brand
Easily add your brand colors and logo to each form. Personalize everything from titles and descriptions to post-sign up success messaging.
Offer discounts
Incentivize buyers with exclusive discount codes. Discounts will automatically apply at checkout for Shop Pay users.
Connect & convert
Create customers for life
Engage your new customers in just a few clicks with Shopify’s free automation and email tools, which work seamlessly with Shopify Forms. Flip the switch and put conversion-driven marketing campaigns on autopilot.
- Welcome emails
- Newsletters
- Seasonal sales
- Personalized recommendations
Evaluate & iterate
Data at your fingertips
First-party data
Grow your business with your data—not someone else’s. Collect, own, and leverage customer information thanks to a centralized, compliant platform.
Actionable insights
The forms dashboard lets you see how potential customers engage with your forms. Use metrics to inform and improve future campaigns.
Shopify Forms works well with
Resources to help you get started
Frequently asked questions