When most people think of listening to a podcast, they think of streaming it through Apple Podcasts, Google Podcasts, or Spotify. These platforms make it easy to hit play—but they’re limited in how much you can customize your brand’s presence. That’s where a podcast website comes in. It gives creators a dedicated space to showcase their work on their own terms, offering a richer experience beyond the episode list on a streaming app.
A great podcast website can do more than just house episodes. It can be a hub for selling merch, publishing blogs or transcripts, growing your email list, and creating a branded home for your community. It’s a powerful tool for discovery, engagement, and monetization—whether you’re a solo podcaster or part of a growing media brand.
Let’s take a look at whether or not you might need a podcast website yourself—as well as some podcast website examples that make the most of their online presence.
Do I need a podcast website?
If you’re launching a new podcast or looking to level up your existing show, the answer is likely yes. A dedicated podcast website can serve as the go-to hub for everything you create, offering context, additional resources, and an embedded podcast player. It’s a useful marketing tool, and it can help you secure essential real estate on search engine results pages.
Your own podcast website is where listeners can stream episodes, shop your merch, read show notes, browse bonus content, and find the perfect place to start listening. Think of it as your podcast’s home base—a centralized, fully branded space where you control the experience from first click to last listen.
Stellar podcast website examples
- Crime Junkie
- 99% Invisible
- Sounds Like a Cult
- Transition of Style
- Normal Gossip
- Happier
- American Girl
- Bullseye
- Nocturne
- Future Ecologies
You’ve decided to build a podcast website for your show—so, now you’re wondering what it should look like and what it can offer your listeners. Some of the best podcast websites are simple introductions to the show with links out to listening platforms, social media, and merch shops. Others are a bit more robust. Let’s dig into some of the best podcast website examples.
Crime Junkie
Crime Junkie is a titan of the true crime podcast genre that digs into all types of cases in a chatty and dynamic conversational format. Hosted by Ashley Flowers and Brit Prawat, the show publishes weekly and has been running since 2017.
The Crime Junkie website is a great example of effective podcast website design. It features all of the necessary links and info, easy access to the latest episode, episode pages for past stories, and site features to encourage user engagement like a hero section that invites listeners to join the members-only club.
99% Invisible
With more than 500 million downloads, 99% Invisible is a high-quality podcast about design and the world of architecture. Hosted by Roman Mars, backed up by a team of writers, producers, and journalists, 99% Invisible came from the world of independent public radio before helping to define the journalistic narrative podcast as we know it.
You can play episodes right on the site, explore throwbacks from the show’s deep archive, and read in-depth blog posts about related topics. The site’s menu bar has links to social media, books, subscription options, and the 99% Invisible merch store.
Sounds Like a Cult
Sounds Like a Cult is a podcast hosted by New York Times bestselling author Amanda Montell. Along with co-hosts Chelsea Charles and Reese Persephone Oliver, the show digs into various trends to answer the question, “Is this a cult?”
This well-designed podcast website greets visitors with a bright, flashy image on the hero section of the page (i.e., the first section people see on your website). This immediately communicates the show’s visual aesthetic. It includes links to follow the show on popular podcast platforms and social media, an About page with podcast information and bios of the hosts, as well as a link to a merch store.
Transition of Style
Transition of Style is a podcast all about the queer fashion industry. Hosted by Rocio Sanchez, the show features interviews with people across the industry, from CEOs to designers. Though it’s an industry-focused podcast, it’s not afraid to get deep, digging into ideas of identity, ethical business practices, and how people dress.
The podcast’s website is clean, easy to navigate, and showcases the show’s aesthetic, complete with a quick section about the show’s mission and a list of the latest episodes. Each episode page has a full transcript and an embedded audio player, and the footer of the website has links out to social media.
Normal Gossip
Normal Gossip—produced by Defector and legendary podcast collective Radiotopia—is a fun chat show created by Kelsey McKinney and Alex Sujong Laughlin, where the hosts read gossip sent in from listeners. They strip identifying details and chat about the juicy, the weird, and the funny.
Normal Gossip doesn’t use a standalone website of its own, but instead has a dedicated web page and merch store on Defector’s website. Its page offers a short summary and the usual list of listening options, plus a phone number and email for callers to send gossip.
Happier
From New York Times bestseller Gretchen Rubin, author of The Happiness Project, Happier ropes in Rubin’s sister Emily Craft to brighten up your podcast feed with discussions about self care, wellness, and suggestions for improving your own happiness.
This podcast is part of a wider media ecosystem from Gretchen Rubin, so its website is part of Rubin’s wider web presence. The podcast part of the site integrates an episode search bar, a quick introduction to the show, and easy links to merch, books, and Rubin’s main website.
American Girl
Doll company American Girl jumped on the podcast train in 2022 and built out the entire American Girl Podcast Network. Featuring chat shows, fan club content, and even short-form mystery stories for kids, the genre-jumping audio offerings are a fun exercise in content marketing.
The American Girl Podcast Network website is easy to navigate: There’s an About page up top, then links to each of the network’s podcasts below. By clicking Listen Now on any of the podcasts, you’ll get a pop-up with links to various podcast platforms where you can find the audio content.
Bullseye
Bullseye with Jesse Thorn is an arts and culture show from the podcast network Maximum Fun. Through interviews with creators and artists, Thorn digs into pop culture, music, and art of all types.
As is common with podcasts that belong to a network, the show’s website is under Maximum Fun’s umbrella URL. It takes a minimalist approach with its tabs for episode transcripts, contact details, and bonus podcast content. It also links to the podcast RSS feed, various social media platforms, popular podcast directories like Apple Podcasts and Spotify, and a merch store.
Nocturne
Nocturne is a podcast built around a vibe—specifically, the vibe of nighttime and all of the dreamy, moody, spooky feelings it can invoke. Hosted by Vanessa Lowe, this podcast straddles the line between essay, documentary, fiction, and sound art, perfectly inhabiting the shadowy places that only appear after sundown.
When it comes to beautiful podcast websites, Nocturne has it figured out. The homepage features the podcast title imposed on an illustration of a possum overlooking a city at night. It has all the usual features of a podcast website: links to various podcast platforms, the show’s social media accounts, a brief description of what the show is all about, and an embedded audio player, so visitors can quickly access the latest episode.
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Future Ecologies
Future Ecologies is a great podcast for outdoor enthusiasts and people who like to think deeply about how humans engage with the world.
Future Ecologies’ website showcases its artful podcast thumbnails while covering all the bases most other podcast websites do, too. It highlights the latest podcast episodes, explains the podcast’s purpose, provides contact info, and puts a user-friendly podcast player front and center. The site also includes album downloads for the original music that hosts Mendel Skulski and Adam Huggins recorded for the show.
Podcast website examples FAQ
What are podcast websites?
Podcast websites typically include a few pages with the latest episodes, relevant links, and show descriptions for a podcast. Unlike a smaller podcast page that exists on a podcast hosting site or third-party podcast directory (e.g., Apple Podcasts or Spotify), a podcast website has its own URL. It can be more functional and thorough—and generally includes a full episode archive alongside other content.
How do I make a website for my podcast?
If you’re not a web developer, you can use a podcast website builder on a platform like Shopify to create a dedicated website for your podcast.
Is a podcast website the same as podcast hosting?
A podcast hosting platform and a podcast website platform are two different things. A podcast hosting platform will host the podcast’s RSS feed and distribute the audio to podcast aggregators and streaming services like Apple Podcasts or Spotify, whereas a podcast website platform is a place for all of the information about your podcast to be accessible in one place. Some popular hosting platforms are Simplecast, Acast, and Buzzsprout, whereas some popular podcast website platforms are Shopify, Squarespace, WordPress, and Podcastpage.
