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July goes global and boosts sales by 640% with Shopify POS and Scripts

Melbourne-founded July’s ‘tough to break, beautiful to look at’ suitcases have cemented the company’s name in the premium travel luggage industry. Launching online with Shopify in early 2019, July’s luggage is renowned for its product quality and lifetime guarantee. It quickly won the hearts and minds of consumers and investors alike, closing a $10.5 million funding round just 10 months after launch. 

But when the Covid-19 pandemic hit the travel market, it subsequently hit July’s sales. To breathe new revenue streams into the company’s sales pipeline, co-founders Richard Li and Athan Didaskalou decided to mount a rapid expansion into the US market.

Knowing that success in this new market would require the business to scale quickly, July upgraded to Shopify Plus in early 2021. By mid-year, July had launched in the United States. Within four weeks, the online US business accounted for a significant portion of July’s revenue. Expansion into the US didn’t just turn July’s sales trajectory around, it supercharged its overall global growth.

With the help of Shopify Plus, July continues to go from strength to strength. Tailored solutions, such as Shopify Scripts, play a critical role in July’s ability to bundle products and spin out personalized discounts in a matter of minutes. Meanwhile, Shopify POS [point of sale] enables July to offer a truly omnichannel experience as the business places a new focus on its in-store retail experiences.

At July, our number one goal is to be known globally for our stand-out customer service and experience. Shopify Plus has enabled us to grow at speed without compromising on this goal. The integrations with key customer service products work seamlessly. Scaling with Shopify Plus is effortless. You don’t have to think about it. It just works.


Zhoe Low — General Manager


Fashion and Apparel

Previous platform



Shopify POS, Shopify Scripts

Use case

Global Commerce, Retail and POS, Speed to Launch

With Shopify, July saw results fast.


Increase in sales year-on-year from 2021 to 2022


Revenue attributed to US market within one month of launch


Retail location opened and integrated within a week with Shopify POS

Join the ranks of brands changing fashion and apparel every day.

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