Everything you need to sell B2B online in 2024

There’s no better time to expand into a market five times bigger than DTC. Learn how to start, grow, and scale your wholesale business the right way in this hands-on guide.

A playbook to online wholesale from the brands doing it best

3 buyer trends impacting wholesalers

From omnichannel to personalized buying, B2B has already made the shift online. Discover the three trends driving consumers, and what you can do to meet buyer expectations from discovery to delivery.

7 tips from successful B2B brands

Done right, adding a digital B2B channel to your business can transform your growth. Get first-hand advice from seven successful Shopify brands on what to prioritize when expanding into B2B ecommerce.

6 ecommerce platform features to look for

Wherever you are in your B2B journey, you can reach more customers and drive more sales from a platform that powers both B2B and DTC selling. Find out how to evaluate any ecommerce platform against six key features.

Modern buyers want personalized buying wherever they shop


of online B2B buyers are switching suppliers for a more “consumer-like” purchasing experience


of B2B customers expect a similar brand experience across all marketing platforms and channels

One of the biggest priorities for us was to make sure both parts of the business (DTC and B2B) felt unified. Same brand, same website, same quality, and most importantly, same service.

Colin Barceloux, CEO, Lively Root

Your best online wholesale business starts with this guide