Shopify Partner Program

Shopify Partner Resources

An exclusive collection of resources to help you drive demand, win Shopify projects and progress on your journey as a Shopify Partner.

Partner Brand Guidelines

Grow your prospect base

Guides to help you through every step of the sales process to generate more leads.

Level up with verified skills

Badges demonstrate your knowledge in specific topics covered on Shopify Academy.

Accelerate campaigns with marketing toolkits

View best practices regarding planning and building demand generation campaigns.

Grow your prospect base

Guides to help you through every step of the sales process to generate more leads.

Identify your target audience

Create your ideal customer profile & develop your prospect list.

Develop outreach that gets seen

Plan your touchpoints & optimize when to send communications.

Craft compelling messages

Share meaningful value proposition & personalize messages to drive engagement.

Set metrics and measure

Track the metrics that matter most, from engaged leads to closed deals.

Define your value proposition

Develop your agency pitch and the value you add to merchants.

Partner referral best practices

How to qualify and submit Shopify Plus referrals.

Close more Shopify Plus deals

Start closing more Shopify Plus deals by working with the Shopify teams.

Level up with verified skills

Triangular antiprism to represent skill and complexity

Credentials / Badges

Earn badges and stand out from the competition

Badges demonstrate your knowledge in specific topics covered on Shopify Academy.

Selling Shopify fundamentals

Effectively co-sell with Shopify, run discovery conversations to drive more conversions, position Shopify against key competitors, and effectively pitch Shopify to prospects using our value based pitching framework.

Solution-based selling with Shopify POS

Learn ways to partner with Shopify as well as how to understand product positioning for Shopify POS.

Get started selling B2B on Shopify

Learn about the B2B commerce landscape, how to evaluate merchant fit, and strategies for crafting an effective B2B sales pitch.

Accelerate campaigns with marketing toolkits

Lead Generation Playbook

View best practices regarding planning and building demand generation campaigns.

Microevents Playbook

View best practices and templates to plan and host microevents targeting the bottom of the sales funnel.

Outbounding Playbook

View best practices and templates to perform outbound sales campaigns.

B2B Campaign Kit

Use this campaign kit to promote B2B on Shopify to your clients and prospects.

Site Speed Campaign Kit

Run a digital campaign on site speed best practices.

POS Selling and Marketing Toolkit

Leverage sales and marketing resources to promote Shopify POS Pro to your clients and prospects.

Need more support?

Get in touch with Partner Support.

Join the Shopify Partners Slack community.

Get to know fellow partners in our Developer Forum.

Shopify Partner Program

Start accelerating your earnings today

Submit a referral