The importance of having awesome product photography in an online store cannot be emphasized enough. If your products don't look great, they aren't going to sell. Furthermore, since your customers are shopping online, they don't have the advantage of being able to try out your product in person. They can't pick it up, feel its weight, try it on, touch its edges or give it a squeeze. Your product photos need to bring the customer as close to an in-person shopping experience as possible.
After you check out this gallery, follow these 6 simple steps to help improve your ecommerce product photography.
Here are 14 Shopify stores that make great use of their product photography:
Little Sparrow Tea
CXXVI
Hasso
Brooks and Kinney
Tattly
Ethnotek
Eboy
Via Snella
Camila Prada
Studio Neat
Deckster
Industry Belts and Bags
Hand and Cloth
Chalkd
Awesome Ben! Great blog post idea.
Love it, great list.
Wow, great listing, Ben!
Can’t be emphasized enough how important product pictures are, indeed!
Glad to see Deckster make the list. Their photos are simply beautiful.
Beautiful examples. I especially like the photos from ethnotekbags.com.
If you sell a lot of products – or drop ship them – you can tap your customers to get some great pictures. They likely won’t be as professional, but depending on your niche this might necessarily not be a bad thing.
We sell a lot of vehicle accessories and having pictures of our products installed on a wide variety of vehicles is valuable to our customers, even though they aren’t the most beautiful shots on earth. To get them, we offer incentives (contests, cash back) for submitting installation pictures and then use the best ones on our website.
Great examples. I’ll be using some of these as inspiration when we take new pictures for our product relaunch.
I’ve really been wrestling with the decision between straight-forward product shots (against a white bg) versus ‘in the wild’ shots of a product in use. I’m planning on the later since our travel bags are very much designed for a particular lifestyle.
Very very good examples Ben! Photography makes all the difference between a store that sells and a store that’s stale. Everyone should check out the photography section in Shopify’s experts area. If that doesn’t work there are almost always creative art college students who can improve a site’s photographic impressions for a reasonable price.
Thanks for the mentioning us (Deckster), pretty great company to be in.
One of the first questions we ask new clients is about their photography. It really is half the battle in winning over customers once they are in your store.
Crazy that I made this list considering I took all my shots in an iphone! In natural light with no additional lights. As I as doing it, I was thinking: “I should be making a video tutorial of this.” I used a tiny tripod and pieces of white paper to reflect the light. Would anybody like to see a video of this?
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