The Rise of Mobile Commerce

The Rise of Mobile Commerce

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Mobile commerce is huge, and it's only getting bigger. With the holiday shopping season just around the corner, there has never been a more important time to understand the significance of mcommerce within the online retail world. We analyzed mobile data from over 35,000 Shopify stores and found some really interesting trends. 

This Christmas, 1 in 4 purchases will be made on a mobile device. We estimate that next Christmas, 43% of all purchases will be made on a smartphone or tablet. 

Tablets have the highest average order value of $47 per order, which is 12% higher than Smartphones at $39 per order. Almost everyone making purchases from their tablet is using an iPad. Android tablets account for only 5% of sales via tablets. 

The number of mobile orders in America has skyrocketed this year, and the steepest growth is coming from unlikely States. For example, Wyoming has the highest mcommerce growth of 1,280%, followed by North Dakota, Arkansas, South Caroline, and Louisina. 

Check out all of our findings in the infographic below. Please click on the image to view it in full-screen.

 

20 comments

  • Dan Auns
    Dan Auns
    October 18 2012, 02:55PM

    I don’t like lumping tablets into my mobile segments. The iPad browser is a full browsing experience, that renders the full blown version of my store. Phones on the other hand, render the my built for mobile experience – creating performance metrics that combine these devices, is inaccurate.

    NOTE: Google Analytics does this too in their canned mobile segment. It is much more telling if you create a custom segment, and remove all big screen devices.

  • Galen King
    Galen King
    October 18 2012, 08:42PM

    We are actually putting the finishing touches on a new, highly customisable mobile Shopify theme so it’s great seeing this article.

    Responsive is good for many sites but not always ideal. And there are probably a lot of Shopify sites that weren’t designed to be responsive so adding a mobile theme that fits the look-and-feel would be ideal.

    We’d love to hear from any store owners who would like to test our theme and provide feedback: http://luciddesign.co.nz/shopify/.

    And, Dan, I totally agree about your comments about iPad being lumped in as mobile. I usually want to see the full site on an iPad; not a mobile version. I think it’s a poor design decision, for example, that Twitter Bootstrap shows the mobile version on tablets in portrait orientation.

  • John Young
    John Young
    October 19 2012, 04:46AM

    Hey Galen, just out of curiosity, when you say “responsive is good for many sites but not always ideal”, when would it not be ideal? Do you have any examples?

    Great article and infographic by the way!

  • Shopaholla
    Shopaholla
    October 24 2012, 03:48PM

    Great article and info graphic Mark. Who designed it for you guys?

  • Jeff Swan
    Jeff Swan
    October 29 2012, 11:54AM

    Galen, I agree that it’s much better to get the full site on the iPad. The screen is big enough to read well anyway. I disagree about Responsive though. Many of my clients enjoy a good responsive theme, and if done correctly, can do just as much for usability as a customized mobile site.

  • Marc Knoll
    Marc Knoll
    October 31 2012, 04:36AM

    Great infographic! Would like to share it on my blog. Since I dont see an embedd code, I wanted to ask for your permission first. Of course, I would link it to your page.

  • @Shopify Warren Dunlop
    Warren Dunlop
    November 02 2012, 01:17PM

    Hey Marc, you have the green light. :)

    Just link back to this post or the full view of the infographic please.

  • GPS tracking system
    GPS tracking system
    November 08 2012, 05:49AM

    I would like to appreciate your work and would Thank you for the work like to tell to my friends.
    GPS tracking system

  • lebron
    lebron
    November 15 2012, 09:21PM

    turn out to be enthralled

  • Cathlyn
    Cathlyn
    December 09 2012, 10:00AM

    With almost everyone with real buying power adopting smart phones and tablets, it is easy to see why this trend in mobile commerce is increasing. Indeed, even in my business, I am now compelled to optimize my site for better mobile viewing and conversions of course. However, do not think this is the ONLY trend for ecommerce. Look here: http://smallbusiness.printplace.com/2012/10/19/2012-ecommerce-trends-small-businesses-need-to-know/ , and see the other important trends for ecommerce.

  • amos
    amos
    January 06 2013, 01:01AM

    Well this is an interesting article but for more it would be the specifics that would interest me most in order to make decisions.
    For example what items were frequently purchased by tablet users ,mobile users, pc users ,the times(day /night) this purchases were made.Then we can make sensible decisions.Please am not saying there is anything wrong with this good news but there is meat missing from the bones-it is a bit too skinny for me

  • bob
    bob
    January 06 2013, 11:48PM

    Many times I got confused about to consider many e-commerce website to searching a product and Its too difficult to differentiate among them what to consider and what to eliminate. In 2013, I think alike Google, yahoo, bing and other general Search Engine, there might be a chance to boom Shopping Search Engine as like as “Where-To_Buy.in”

  • Barbara Schael
    Barbara Schael
    February 11 2013, 11:00AM

    Very interesting infographic! With new gadgets on the market people are more attracted to try out every aspect what can or can’t be done online. Personally I’m one of those people that are waiting for the metro and window shopping… More likely to purchase having it so easy!

  • Jason Greenberg
    Jason Greenberg
    February 25 2013, 02:18PM

    Apple dominates the e-Commerce market because their products are geared towards features and apps. Their interface is user friendly, fun, and experience based where androids merely serve a specific purpose IOS devices serve to explore and the users interests reflect those goals. Social platforms help ecommerce sites integrate with the social media networks; http://bit.ly/VccB1t

  • Jason
    Jason
    February 25 2013, 02:29PM

    Apple dominates the e-Commerce market because their products are geared towards features and apps. Their interface is user friendly, fun, and experience based where androids merely serve a specific purpose IOS devices serve to explore and the users interests reflect those needs. Social platforms like Social Annex help ecommerce sites integrate with the social media networks; http://bit.ly/VccB1t

  • suhana
    suhana
    April 09 2013, 12:46AM

    HI
    Today i came across this amazing new website named nupinch.com…i really think you guys should check it out..
    Link: http://bit.ly/XczfI3

  • suhana
    suhana
    April 09 2013, 07:41AM

    HI
    Today i came across this amazing new website named nupinch.com…i really think you guys should check it out..
    Link: http://bit.ly/XczfI3

  • Grace
    Grace
    May 24 2013, 04:42AM

    In these days people are using mobile phones to surf the internet for the online shopping and other things. Most of the e commerce websites are made for the mobile friendly. You have given everything in the analytic way with proper graphs and statistics.

  • Grace
    Grace
    May 24 2013, 04:44AM

    In these days people are using mobile phones to surf the internet for the online shopping and other things. Most of the e commerce websites are made for the mobile friendly. You have given everything in the analytic way with proper graphs and statistics. http://www.idslogic.com/web-design.html

  • Camila Alves
    Camila Alves
    October 08 2014, 04:38AM

    Wow. I feel very excited about this opportunity. Thank You!
    http://www.shopifydoctor.com

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