Mobile commerce is huge, and it's only getting bigger. With the holiday shopping season just around the corner, there has never been a more important time to understand the significance of mcommerce within the online retail world. We analyzed mobile data from over 35,000 Shopify stores and found some really interesting trends.
This Christmas, 1 in 4 purchases will be made on a mobile device. We estimate that next Christmas, 43% of all purchases will be made on a smartphone or tablet.
Tablets have the highest average order value of $47 per order, which is 12% higher than Smartphones at $39 per order. Almost everyone making purchases from their tablet is using an iPad. Android tablets account for only 5% of sales via tablets.
The number of mobile orders in America has skyrocketed this year, and the steepest growth is coming from unlikely States. For example, Wyoming has the highest mcommerce growth of 1,280%, followed by North Dakota, Arkansas, South Caroline, and Louisina.
Check out all of our findings in the infographic below. Please click on the image to view it in full-screen.
I don’t like lumping tablets into my mobile segments. The iPad browser is a full browsing experience, that renders the full blown version of my store. Phones on the other hand, render the my built for mobile experience – creating performance metrics that combine these devices, is inaccurate.
NOTE: Google Analytics does this too in their canned mobile segment. It is much more telling if you create a custom segment, and remove all big screen devices.
We are actually putting the finishing touches on a new, highly customisable mobile Shopify theme so it’s great seeing this article.
Responsive is good for many sites but not always ideal. And there are probably a lot of Shopify sites that weren’t designed to be responsive so adding a mobile theme that fits the look-and-feel would be ideal.
We’d love to hear from any store owners who would like to test our theme and provide feedback: http://luciddesign.co.nz/shopify/.
And, Dan, I totally agree about your comments about iPad being lumped in as mobile. I usually want to see the full site on an iPad; not a mobile version. I think it’s a poor design decision, for example, that Twitter Bootstrap shows the mobile version on tablets in portrait orientation.
Hey Galen, just out of curiosity, when you say “responsive is good for many sites but not always ideal”, when would it not be ideal? Do you have any examples?
Great article and infographic by the way!
Great article and info graphic Mark. Who designed it for you guys?
Galen, I agree that it’s much better to get the full site on the iPad. The screen is big enough to read well anyway. I disagree about Responsive though. Many of my clients enjoy a good responsive theme, and if done correctly, can do just as much for usability as a customized mobile site.
Great infographic! Would like to share it on my blog. Since I dont see an embedd code, I wanted to ask for your permission first. Of course, I would link it to your page.
Hey Marc, you have the green light. :)
Just link back to this post or the full view of the infographic please.
I would like to appreciate your work and would Thank you for the work like to tell to my friends.
GPS tracking system
turn out to be enthralled
With almost everyone with real buying power adopting smart phones and tablets, it is easy to see why this trend in mobile commerce is increasing. Indeed, even in my business, I am now compelled to optimize my site for better mobile viewing and conversions of course. However, do not think this is the ONLY trend for ecommerce. Look here: http://smallbusiness.printplace.com/2012/10/19/2012-ecommerce-trends-small-businesses-need-to-know/ , and see the other important trends for ecommerce.
Well this is an interesting article but for more it would be the specifics that would interest me most in order to make decisions.
For example what items were frequently purchased by tablet users ,mobile users, pc users ,the times(day /night) this purchases were made.Then we can make sensible decisions.Please am not saying there is anything wrong with this good news but there is meat missing from the bones-it is a bit too skinny for me
Many times I got confused about to consider many e-commerce website to searching a product and Its too difficult to differentiate among them what to consider and what to eliminate. In 2013, I think alike Google, yahoo, bing and other general Search Engine, there might be a chance to boom Shopping Search Engine as like as “Where-To_Buy.in”
Very interesting infographic! With new gadgets on the market people are more attracted to try out every aspect what can or can’t be done online. Personally I’m one of those people that are waiting for the metro and window shopping… More likely to purchase having it so easy!
Apple dominates the e-Commerce market because their products are geared towards features and apps. Their interface is user friendly, fun, and experience based where androids merely serve a specific purpose IOS devices serve to explore and the users interests reflect those goals. Social platforms help ecommerce sites integrate with the social media networks; http://bit.ly/VccB1t
Apple dominates the e-Commerce market because their products are geared towards features and apps. Their interface is user friendly, fun, and experience based where androids merely serve a specific purpose IOS devices serve to explore and the users interests reflect those needs. Social platforms like Social Annex help ecommerce sites integrate with the social media networks; http://bit.ly/VccB1t
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