A review widget is an embedded element that pulls customer reviews from review apps and displays them on your website. It turns customer feedback into visual social proof in places where potential customers make purchasing decisions.
Research shows that showing at least five customer reviews can increase conversions by over 200%. To amplify the social proof that already exists, Elavi uses Junip’s review widget to display positive reviews and user-generated content at key customer touchpoints, including its homepage and product pages. “People look at what other people are saying to drive purchasing decisions,” says Elavi co-founder Michelle Razavi on an episode of Shopify Masters.
This guide explains what a review widget is, how it works, and ten widget tools that integrate with Shopify—plus the performance features worth comparing before you choose.
What is a review widget?
A review widget is an embedded element on a website that displays customer reviews from review apps. For example, a widget can pull directly from your Google Business Profile to embed Google reviews on your homepage. You can place those reviews throughout your digital storefront, on product pages, landing pages, and near add-to-cart buttons.
Review widgets display any combination of star ratings, written reviews, photos, user-generated content, aggregate ratings, and verified buyer badges. Site visitors evaluate reviews and customer feedback while browsing products to make decisions. For brands like Elavi, which grew its presence using customer testimonials, review widgets are a simple way to put that information in front of shoppers and encourage buy-in.
“Sharing testimonials helps other people get excited about buying your products,” says Michelle. She also says that displaying reviews can help encourage other customers to leave their own, creating a flywheel effect. ThirdLove co-founder and CEO Heidi Zak uses Yotpo to automate review follow-up and encourage customers to provide honest feedback after purchase.
How review widgets work
Review apps automate the collection of reviews, then review widgets display them in digital settings outside the app. Here’s how the process works:
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Review collection. Review apps gather feedback through post-purchase emails, SMS review requests, and other automated workflows.
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Participation request. Store owners can incentivize reviews with credits or discounts through the app. On Shopify Masters, Michelle says the company gives a $5 credit for leaving a review, helping generate a steady stream of customer feedback.
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Review verification. Many review apps have a verification process that ensures reviews come from humans (not bots) who actually purchased the product. Sandra Powers Murphy, founder of Scarlett Chase, says on Shopify Masters that her company uses Judge.me because verified reviews ensure feedback comes from actual customers and reflects real product experiences.
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Review data storage. The review platform organizes ratings, review text, photos, videos, and customer information in a central dashboard.
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Review display. The widget pulls data from the review platform and uses embed code to display reviews on your website. Automatic updates ensure new reviews are incorporated.
Widget performance features to consider
When evaluating options, consider these core features:
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Display types. Different website platforms display different formats, such as star-rating summaries, review carousels, photo galleries, or full review portfolios.
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Customization options. These allow you to adjust the widget’s layout, colors, fonts, and displayed content to match your website’s branding.
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Mobile responsiveness. A mobile-responsive widget adapts to different screen sizes; any app you choose should do this automatically.
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Rich-snippet support. Rich snippets enable review data to be formatted as structured data, helping rich snippets appear in search engine results.
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Moderation controls. These help businesses review, approve, or hide customer feedback before it appears on their site.
Review widget tools
Widgets are typically provided through review platforms designed to collect valuable feedback from customers through automated processes. Here are ten apps with easy integration for Shopify stores to help you collect and display customer reviews:
Shopify Product Reviews
Shopify stores can collect customer reviews through Shopify Product Reviews and display review content using supported partner integrations. You can also sync reviews between supported platforms and Shop, including reviews that display a Verified by Shop badge. Shopify Flow automates these workflows with supported review partners, helping businesses keep widgets up to date as new feedback arrives.
Pricing: Free for Shopify account holders.
Yotpo
As a centralized hub for reviews and loyalty programs, Yotpo has multiple widget formats, including AI-powered summaries (in the Pro tier) and media-rich reviews (in the Starter tier). It has an automated review request process that guides customers to leave reviews via email forms or prompts in all pricing tiers. With some coding, businesses can customize widget layouts and implement topic-focused summaries and AI-sorted feedback in the upgraded plan.
Pricing: Yotpo’s free widget plan is available for up to 50 orders. Its advanced widget capabilities start at $15 per month.
Judge.me
Judge.me is a low-lift plugin designed for Shopify stores. It has 16 widget options, automated review requests, and full-page review portfolios. The platform verifies reviews with various customer trust badges. Business owners can customize widget styling without extensive development work.
Pricing: Judge.me’s Forever Free plan gives unlimited reviews and limited customization options. Its paid Awesome plan, which starts at $15 per month, unlocks AI summaries and responses, Google Shopping integrations, and fully customizable options.
Loox
Loox helps store owners collect and display photo and video reviews. Its widgets display customer content alongside ratings and review text. Its display options include galleries, pop-ups, carousels, and product-page widgets that feature AI-sorted, user-generated content prominently throughout a store. Its API gives store owners with coding skills the flexibility for deeper customizations.
Pricing: Loox’s free tier includes built-in incentives and review request emails. Its paid plans unlock AI capabilities and start at $49.99 per month.
Okendo
Okendo provides customizable widgets that display customer attributes, such as fit, size, or product usage, paired with reviews. Its AI capabilities automatically surface standout reviews, translate reviews for local markets, and let shoppers search topics within the widget to filter specific reviews.
Pricing: Okendo’s free plan has widget options and moderation tools for up to 50 orders a month, and its $19-per-month plan covers up to 200.
Stamped
Stamped has many different display options and ways to collect reviews. Its widgets scale across product pages, email, and social media, as well as review syndication with Google Shopping, Meta, and Shopify. Businesses can customize review requests and AI-powered widgets.
Pricing: Stamped’s paid plans start at $23 per month.
Klaviyo Reviews
Klaviyo Reviews includes customizable widgets (even in the free version) that integrate with email marketing and Klaviyo’s other standard offerings. Businesses can display star ratings, review summaries, and individual customer reviews, and connect review content to broader retention and marketing strategies.
Pricing: Klaviyo Reviews has a free account with a plan that supports up to 50 orders per month. Its paid plan starts at $25 per month, supports up to 250 orders, and sends review requests.
Junip
Junip provides simple widgets that prioritize a mobile-first user interface. After collecting reviews using step-by-step forms, Junip helps store owners highlight attribute-based feedback, such as fit and quality. Businesses can create no-code product-page review displays, photo-review galleries, and fully responsive review carousels without adding visual clutter to their site.
Pricing: Junip has a free plan. Its paid plans start at $29 and offer reporting tools, external channel capabilities, and marketing tool integrations.
Fera
Fera combines review displays with other widgets and additional social-proof displays across the shopping experience. Paired with customer reviews and ratings, businesses can show recent purchases, customer activity notifications, and testimonial widgets—collected across multiple platforms—throughout the shopping experience. It includes visually appealing photo and video reviews, built-in incentives, and automated spam filtering.
Pricing: After a free trial, Fera’s Startup plan starts at $9 per month and covers up to 100MB of photos and video reviews.
Reviews.io
Reviews.io supports product, company, and Google review widget options that can be embedded across multiple pages. Businesses with multiple locations can connect a Google Place or Google Place ID to pull business reviews from different sources into a single review display.
Pricing: Beyond its free version, Reviews.io paid plans start at $19 per month and include automated review collection and 15 widget designs.
Review widget FAQ
Where should you place a review widget?
Widgets can be placed on product pages near the add-to-cart button to nudge potential customers to complete a purchase, on product pages to help customers evaluate a product, and on homepages or landing pages to highlight positive feedback and make a good first impression.
Do review widgets increase conversions?
Reviews can improve conversions by over to 200% by displaying social proof and feedback from satisfied customers at key decision points.
What tools can you use to add reviews to your site?
There are unlimited widgets to display Google reviews, collect reviews to display directly from your own customers, and easily embed on your storefront. Shopify store owners can add widgets using tools like Yotpo, Judge.me, Loox, Okendo, or Shop Product Reviews.
