Reach More Buyers on eBay: How to Connect eBay to Your Shopify Store

Shopify ebay integration

We’ve covered how selling on eBay can improve customer acquisition and benefit your business. Now it’s time to start selling by setting up the eBay app in your Shopify account.

If you don’t already have an eBay account, you’ll be prompted to create one when you add eBay as a sales channel in Shopify. If you already have an eBay account, you’ll be prompted to connect it and grant it permission to publish listings for you.

Shopify allows us to have a very professional-looking site and link it to other sales channels, especially eBay, where we absolutely crushed it right around Thanksgiving up until March.

Connecting your Shopify store to your eBay account

The eBay Shopify app helps sellers manage their business through one cloud-based interface. You can sync your products, manage your eBay orders, and increase sales, effortlessly.

Some things you can do with the eBay Shopify app include:

  • Consolidate your inventory and order management fluidly between Shopify and eBay
  • Grow your brand footprint on eBay’s global marketplaces
  • Manage your eBay business policies from inside Shopify
  • Communicate with customers using built-in eBay messaging
  • Showcase your products to millions of buyers on the web and mobile

Note: The eBay sales channel is currently available for (US), (Canada) (Australia), (United Kingdom), and (Germany).

It’s simple to merge your Shopify business with eBay. EBay’s Shopify partnership gives your business instant exposure to the eBay online selling site and mobile apps.

Add the eBay app to your store 

1. Install the eBay app from the Shopify App Store. Head to Add app.

2. Log in with your Shopify store information and follow the prompts.

shopify store login from ebay app

    3. In your Shopify admin dashboard, click Add channel

    add ebay sales channel

    And you’re all set up! Next, you’ll need to sync eBay settings to your Shopify store. 

    Set up the eBay channel

    Find the eBay channel under the Sales Channels menu to configure the apps settings. 

    1. Click eBay.
    2. Select Account.
    3. Choose Business Policies.

    choosing business policies

    Click Create Policy to create shipping, payment, and return policies. If you have existing policies, select Force Sync from eBay to import them. 

    Follow along through the steps offered to provide details about your location, sales terms, and fulfillment practices.

    In some cases, eBay best practices may be suggested as default policies. You should accommodate these suggestions if possible, as they represent the best path to success on eBay. If you are unable to accommodate some of the suggested policies, customize them to suit your needs.

    syncing ebay policies to shopify

    Note: EBay sellers used to be paid through a PayPal account. EBay announced in 2020 that it would no longer use PayPal as a payment method. EBay now sends payments directly to your bank account through its own payment system.

    Next, you’ll sync settings. Under the eBay Sales Channel menu, click the Sync Settings option. 

    sync settings two

    Then configure your settings, including Inventory Sync Preferences, Primary Categories, Default Package Size, Inventory Location, and eBay Tax Table. 

    Then click Save settings to complete. 

    List your items

    Great job! Your eBay account is now connected to your Shopify account, but you still haven’t offered any products for sale on eBay. It’s time to publish some of your Shopify products. Products that you publish on eBay are referred to as “listings.”

    To publish all of your Shopify products on eBay at once, click “Review and publish all products.” To publish only some of your Shopify products, click “Choose individual products.” No matter which option you select, you’ll have a chance to fine-tune your listings before shoppers on eBay see them.

    If you opted to select individual products to publish, rather than publishing all of them at once, you’ll be asked to select which products you’d like to publish. But first, you’ll want to configure the following settings for your eBay listings:

    • Product info, such as title and description
    • Category and details
    • Quantity, pricing, weight, and other options
    • Package settings

    Customize and publish selected products

    Next, you’ll see a table listing the products you’ve chosen to publish to eBay.

    Rows in the table represent products; columns represent parts of the eBay listing that will be created for each product. You can make changes to many aspects of each listing by clicking in particular cells in this list.

    Focus in particular on adding keywords to listing titles and on ensuring that your descriptions are clear, informative, and appealing. 

    listing on ebay from Shopify

    For best results, spend time on this process. The changes you make in this table will determine the content of the eBay listings you’re about to create—and the number of sales that you make.

    When you’re done, click “Save and publish all products” to create your eBay listings, one for each row in the table.

    If you have made any omissions or there are additional requirements before publishing any of the products in the list, an error message will appear above the affected product. This message will describe any changes that must be made before a listing can be created for the product.

    Congratulations, you’re now an eBay seller! Now that your listings are live on eBay, it’s critical that you do the following every day in your Shopify account:

    • Visit the eBay channel overview.
    • Ship any orders—they’ll appear alongside your Shopify sales in your dashboard.
    • Check the eBay messages area and respond to any customer queries.
    • Manage inventory levels and list new products as necessary.

    Remember—you’re now a multichannel business, selling on both Shopify and eBay. You have real customers, payments, and expectations. EBay is now a regular part of your workday.

    Considerations for using the eBay app

    There are two other key caveats that you should keep in mind as you sell on eBay from within Shopify:

    • You must manually publish new product listings from Shopify to eBay. As you expand your inventory, eBay listings will not automatically be created for you. If you would like to sell a new product on eBay, you must publish its Shopify listing to eBay in each case.
    • You must manage eBay listings created using Shopify from within Shopify. EBay listings created using the Shopify app must be edited using Shopify. If you make changes to them from eBay, they will no longer be updated by Shopify—and your listing content or inventory levels may be inaccurate as a result.

    For more details on setting up your app, check out eBay and Shopify’s extensive support articles on eBay Support and Shopify Support.

    Putting it all together

    Your eBay account is now linked to Shopify ecommerce platform, and you have live eBay listings that shoppers are able to purchase. From now on, you must:

    • Remember to visit your eBay channel in Shopify everyday.
    • Fulfill any eBay orders and reply to any eBay messages promptly.
    • Publish new products to eBay, since Shopify will not automatically do this for you.
    • Ensure that you make changes to your eBay listings from within Shopify.

    Illustration by Woody Harrington