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BonLook's unified shopping experience increased average order value 18%

Person wearing rounded eyeglasses


Fashion and Apparel

Previous platform


Use case

Multi-channel and Omnichannel, Customization

Headquartered in Montreal and co-founded by sister-and-brother team Sophie and Louis-Felix Boulanger, BonLook sells Canadian designed and made lenses online worldwide, and via 37 stores across Canada. As a medical product, prescription eyeglasses can potentially be a complicated purchase. Customers must upload prescriptions and make decisions about lens material, blue light protection, anti-fatigue protection, frame types and size, as well as cosmetic decisions about styles and designs.

Working with Shopify Plus Agency Partner Pointer, BonLook built a headless omnichannel solution, allowing customers to buy online or offline and increase the amount they spend per order. The complexities of taxable and non-taxable aspects of each purchase are handled with variants and theme files, with orders being passed to the BonLook platform for processing. Shopify Plus Certified Apps are used to improve conversion and nurture loyalty, bringing customers back with promotions and seasonal offers to make a repeat purchase.

The decision to build on Shopify Plus was crystal clear, given the strength of the product, the platform’s ability to connect with inventory, logistics, ERP and operational systems, and the vision for the future of commerce. Together we are pioneering the very best omnichannel experiences for eyewear.


Louis-Felix Boulanger — COO and Co-founder

With Shopify, BonLook saw results fast.


Months to launch on Shopify Plus


Increase in average order value


Of shoppers make repeat purchase within 6 months

Join the ranks of brands changing fashion and apparel every day.

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