Are You Neglecting 20% Of Your Customers At Checkout?

An illustration of a woman with long hair running with her arms full of shopping bags.

The longer it takes to pay for an order, the more sale-ending distractions can pop up. That’s why fast checkouts lead to sales, slow ones end in cart abandonment, and why there are so many solutions designed to solve this very problem. All accelerated checkouts work, but which ones will generate the biggest payoff for your business? Keep reading because we’re sharing data to help you decide right now. 

More completed Shopify store checkouts used Shop Pay than Apple Pay, Google Pay, and Amazon Pay—combined.

If you assumed shoppers choose the big brand names they already know and trust at checkout, you’re right. When we analyzed completed checkouts across all Shopify stores, the data proved that not only is Shop Pay a big brand name, it's the one your customers trust the most. And that’s pretty amazing.

Chart showing the market share for completed Shopify store checkouts in September 2020.

What’s equally amazing is Shop Pay users are a highly active and engaged audience. When we looked at Lively’s checkouts, we noticed 40% of their customers had already signed up for Shop Pay. This was exciting news, so we dug deeper to learn more about them.

We discovered the average order value for customers with Shop Pay is 6% higher, and they buy over 35% more than customers without it.

Shop Pay users are exactly the kind of shoppers you want to accommodate at your store’s checkout, and they’re already there. 


On average, more than 20% of your customers already have Shop Pay

This number is even higher when we take a closer look at certain shopping categories. On a global scale, when you have Shop Pay enabled, you welcome 57M shoppers to check out at your store in just one tap.

A chart showing how many Shopify store customers have already signed up for Shop Pay by category.

Shop Pay has prevented hundreds of thousands of abandoned carts

Shop Pay’s popularity among your customers comes down to its seamless experience. No one wants to re-enter their credit card and personal information every time they shop online; it’s a waste of time, and wasted time leads to cart abandonment. So we made a one-tap checkout that’s 70% faster than the average experience. It’s a win-win for our merchants and their customers alike.

On all accounts, it's a more thoughtful way to pay

Convenience isn't the only part of the experience that matters. 88% of consumers said they want brands to help them be more environmentally friendly. That's why Shop Pay makes every delivery greener at no cost to your business. When customers choose Shop Pay at checkout, Shopify's Sustainability Fund pays to offset their deliveries' carbon emissions. The equivalent of more than 17 million trees have already been protected thanks to Shop Pay users and the merchants who offer it at checkout. 

We know you aren’t intentionally neglecting your customers. But checkout is a race to conversion. Offer the faster and greener payment option your customers are looking for today.

Enable Shop Pay for free

For a closer look at how Shop Pay works and why it’s the fastest converting method on the internet check out this blog post and be sure to subscribe to our newsletter to stay up to date on all things Shop.

Checkout CRO FAQ

What is a CRO in ecommerce?

CRO stands for Conversion Rate Optimization and is a strategy used to improve the performance of an ecommerce website. It focuses on improving the user experience, website design, and sales processes to increase the number of customers that convert from browsing to purchasing. This can include testing different website designs, optimizing checkout flows, and improving product pages.

How does the checkout process work?

The checkout process typically involves a series of steps that customers must go through to complete their purchase. Generally, the steps are:
  • Select items: Customers add items to their virtual shopping cart.
  • Provide contact and shipping information: Customers provide their contact and shipping information.
  • Select payment method: Customers select the payment method they prefer to use (e.g., credit card, PayPal, etc.).
  • Confirm order: Customers review and confirm their order.
  • Make payment: Customers make their payment.
  • Receive confirmation: Customers receive an order confirmation via email.

Why is CRO important ecommerce?

CRO (Conversion Rate Optimization) is important for ecommerce because it helps increase the number of visitors to your site who become paying customers. By closely analyzing user behavior and continually testing different strategies, CRO helps you understand why visitors are not converting and provides insights on how to improve the overall user experience. This can help increase the average order value, reduce cart abandonment, and increase customer retention. Optimizing the user experience and improving the conversion rate can have a significant impact on the bottom line of an ecommerce business.