Shopify Forms

Grow your list.
Drive more sales.

Attract, acquire, and convert new customers with Shopify Forms, a free lead capture solution.

Don’t have a Shopify store? Get started with a 3-day free trial.

Boost conversions among
200M+ Shop users, automatically.

Shop users can log in on your forms with their account, automatically save and apply discounts, and check out in one click with Shop Pay.

Collect information your way

Time and target

Create popup and inline forms. Add fields like birthday, phone number, or custom fields like product interest to capture additional information. Decide where and when each form shows up on your store.

Customize for your brand

Easily add your brand colors and logo to each form. Personalize everything from titles and descriptions to post-sign up success messaging.

Offer discounts

Incentivize buyers with exclusive discount codes. Discounts will automatically apply at checkout for Shop Pay users.
The image displays a subscription pop up offering a 10% discount with fields for name, email, and phone number alongside internal UI components showing discount, content, and design selections for that form.

Create customers for life

Engage your new customers in just a few clicks with Shopify’s free automation and messaging tools, which work seamlessly with Shopify Forms. Flip the switch and put conversion-driven marketing campaigns on autopilot.
  • Welcome emails
  • SMS product updates
  • Newsletters
  • Seasonal sales
  • Personalized recommendations
The image displays a stack of promotional cards for discounts, product updates, and early offers that can be sent over email and SMS. The top promotional card features the example brand Poppy&Sprout featuring three pottery kitchen vessels.

Data at your fingertips

First-party data

Grow your business with your data—not someone else’s. Collect, own, and leverage customer information thanks to a centralized, compliant platform.

Actionable insights

The forms dashboard lets you see how potential customers engage with your forms. Use metrics to inform and improve future campaigns.
The image displays an array of internal UI elements showing data for increased form submissions and completion rate, alongside a button to view a customer segment.

Shopify Forms works well with

Resources to help you get started

Help Center

Learn about the latest strategies for using forms on the blog.

Read our help docs 

Online course

Learn how to set up and make the most of Shopify Forms.

Take the course 

Frequently asked questions

Increase your customer base and convert more leads