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Active Truth doubled site visitors, tripled orders, and boosted conversions 46%

Two females in activewear

Previous Platform



Fashion and apparel

Use Case

Automation, Growth and scale, Cost effectiveness

Founded in 2016 with 100 pairs of tights and a logo created in Microsoft Word, Stevie Angel and Nadia Tucker created the inclusive activewear brand Active Truth, which celebrates women no matter their size, shape, stage of life or ability level. As Active Truth grew in popularity and required more of the founders’ time to manage, it became clear the business needed a more robust solution.

Upgrading to Shopify Plus gave Active Truth the seamless, easy-to-use platform it needed to expand both locally and globally. Being a low code ecommerce platform, the move allowed Active Truth to set and forget its operations so the team didn’t need to manage the website at all hours of the day and night—nor hire expensive developers to manage it.

I would recommend Shopify Plus because it allows us to keep up with new innovations in the ecommerce space without having to spend excessively on developers. The automation features allow us to streamline our processes to make them more efficient, and plan and prepare our launches to go live seamlessly.
Active Truth
Nadia TuckerFounder

With Shopify Plus, Active Truth saw results fast.


Increase in conversion rate


Increase in site visitors


Increase in total orders

Join the ranks of brands changing fashion and apparel every day.

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Find out how Active Truth and top brands are breaking boundaries and sales records with Shopify Plus.