B2B on Shopify
The commerce platform your B2B B2B customers customers deserve deserve
Shopify helps manufacturers, wholesalers, and distributors quickly deploy the best self-serve purchasing experience at a surprisingly low cost.
Shopify named a Leader in 2024 Forrester Wave™: Commerce Solutions for B2B
Meet the changing demands of buyers
Today’s B2B buyers are digitally native. Use intuitive, self-serve features to keep their business.
Bring your tech together
Use Shopify's APIs to integrate with any ERP and tech stack to create custom solutions.
Launch fast, reduce costs
Get up and running quicker with the best total cost of ownership in commerce.1
Selling B2B
B2B designed for manufacturers, wholesalers, and distributors
Today’s buyers demand a better self-serve experience
Scale your operations by letting customers make quick bulk purchases and manage their accounts through an intuitive, customizable portal—all while enjoying a personalized experience with custom pricing, product publishing, quantity rules, and payment terms.
Storefronts for however you build
Design and deploy powerful storefronts with personalized content. Choose from out-of-the-box themes, build custom with Liquid, or go headless with our storefront and customer account APIs. The choice is yours.
Your sales team, now online
Enable your team to place orders and access information for their assigned accounts with permission levels specific to your business. With Shopify as your central hub for orders and reporting, sales reps can focus on closing deals instead of manual entry.
up to 33% more self-serve orders
Within 12 months after adopting B2B on Shopify.2
up to 36% lower total cost of ownership
When compared to major competitors in North America.1
$1.7B R&D spend in 2023
Make your next replatform your last with Shopify’s commitment to R&D.
Endless Integrations
Your tech stack, your way
Powerful features at your fingertips
Access top B2B features including workflow automation, custom discounts, advanced analytics, and the largest app ecosystem in commerce.
Infinite customization and flexibility
Elevate operations with an extensible checkout, buyer portal, and the largest app ecosystem. From custom logic to app-based customizations, you’ll have everything you need to sell B2B.
Integrations done right
Connect your ERP, CRM, PIM, and more with seamless, real-time integrations from Acumatica, NetSuite, Microsoft Dynamics 365, Celigo, and more.
Speed and Efficiency
Launch quickly. Scale efficiently.
Go live fast
Test, iterate, and ship new B2B experiences at startup speed with a composable framework that fits into your existing workflows.
Cut development costs
Increase productivity and reduce costs with an intuitive platform and no-code customizations, or build with Shopify’s incredible API breadth and powerful CLI.
A platform designed for omnichannel sales
Effectively sell to each of your customer segments through their preferred sales channel from a single, unified platform that brings more of your business online.
B2B features
The features you need, built right into the core of Shopify
Personalized buyer experiences
Personalize your storefront, checkout, and accounts experience for each customer.
Company profiles
Represent multiple buyers and locations with unique payment terms and user permissions.
Customer-specific catalogs
Offer a curated buying experience with product catalogs assigned to a specific buyer or location.
Quantity rules
Create customer-specific conditional rules for products and variants, including minimums, maximums, and increments.
Volume pricing
Easily implement quantity price breaks to get your customers buying in larger quantities.
Store personalization
Optimize the B2B experience by surfacing relevant content to the right audience in one store.
Headless storefronts
Gain total control over your buyer experience with Shopify APIs and developer tools along with your tech stack.
Custom B2B solutions
Build the solution your business needs with our suite of B2B APIs and compatible apps.
Customizable buyer portal
Use apps to customize the customer accounts experience with new features and functionality.
3P authentication support
Offer customers a consistent login experience across all your platforms by enabling your existing identity provider.
Optimized workflows
Modernize your operations with powerful automation tools to streamline processes across all your brands and sites.
Workflow automations
Shopify Flow, our proprietary automation tool, now does more for B2B with support for companies and company locations, so you can automate new account setup, send invoices, and more.
Company account requests
Using Shopify Forms, add a customizable account request form to your store. Submitted information is automatically saved as a company.
Sales rep permissions
Add sales reps as staff in the admin with the permissions they need to only access assigned customers and place orders on their behalf.
Checkout to draft
Simplify workflows and quotes with the ability to accept draft orders on your online store for you to review and approve before fulfilling.
B2B-optimized theme
Accelerate your store setup with Trade, our out-of-the-box theme designed for wholesale, and pre-built with our advanced B2B features.
PO numbers
Capture PO numbers on orders and at checkout, which are then visible in the admin, within customer accounts, and on the Orders API.
Unified drafts experience
Checkout customizations now automatically apply to draft orders, ensuring a consistent experience for sales staff in the admin.
Self-serve purchasing
Scale your operations with online buyer purchasing and order tracking for hands-off account management.
Quick bulk ordering
Show buyers a list of all products and variants so they can easily order sizes, colors, and more from product pages or a separate order form.
Flexible payment options
Streamline the order process with manual payment methods, payment terms, and the ability to send invoices for payment.
Easy reordering
Encourage repeat orders by making it easy for buyers to reorder past purchases right from their customer account.
Vaulted credit cards
Speed up payment by securely storing customer credit cards on file for use at checkout, on draft orders, and when paying invoices.
PayPal payments
B2B customers can now pay for orders and invoices with PayPal, with their payments automatically reconciled in the admin.
Custom discounts
Offer promotional discounts on top of wholesale prices, tailored to your B2B buyers.
VAT invoices
Easily generate, store, and display compliant VAT invoices for B2B customers in the EU and UK with Shopify Tax.
Self-serve returns
Allow B2B customers to initiate returns directly through their customer account, and manage returns directly in the admin.
Why Shopify
Built to streamline B2B complexity
With over 20 years of commerce expertise, fast-growing wholesale businesses trust Shopify. In 2023 alone, over $1.7B was invested in commerce R&D.
Lightning-fast innovation
Innovate faster with 100+ new platform updates every 6 months from 2022 - 2024, with no slowdown in sight.
Enterprise scale
Optimize performance on the platform that powers trillions of transactions.
Best-converting checkout
Sell more with a checkout that converts up to 36% better than competitors in North America.3
Established partner solutions with the best in B2B
Build with confidence. Our dedicated B2B partners are here to help you develop custom apps, integrate custom product catalogs and data, and much more.
Delight your customers with transformed B2B
Speak with our team on how to bring Shopify into your tech stack.
- 1Data according to research commissioned by Shopify from a leading independent consulting firm between December 2023 and January 2024. Read the whitepaper.
- 2Based on internal Shopify data for merchants active with B2B on Shopify between July 2022 and October 2024.
- 3Based on a study completed with a Big Three global management consulting firm in April 2023.