Subscriptions on Shopify

Keep cash flowing and loyalty growing with subscriptions

Create reliable recurring revenue and build customer loyalty—all with subscription apps built on the commerce platform trusted by millions of businesses.

Start free trial

Don’t have a Shopify store? Get started with a 3-day free trial.

A seamless subscription experience for you and your customers

Predictable recurring revenue

Create a recurring revenue stream that helps you forecast for the future and plan for business growth.

Higher lifetime value

Turn one-time shoppers into lifetime customers. Subscriptions increase retention and help your business grow.

Increased customer loyalty

Flexible, customizable offerings make life easier—and more exciting—for your customers, so they’ll keep coming back time and time again.

All-in-one commerce platform

Access all the business tools and data you need from a place you already know and trust—Shopify’s all-in-one commerce platform.

Find out why businesses love subscriptions

Subscriptions helped Better Booch, an organic kombucha company, build customer loyalty and drive recurring revenue. Now, about 70% of the company’s orders come from subscriptions.

Read Better Booch’s story

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Subscription Management Platform

Everything you need to succeed, all in one place

Checkout

Get the most powerful checkout in the world. With over 1.8 billion orders processed, Shopify Checkout is constantly optimized for speed, conversion, and customer experience.

Online Store

Build a beautiful shopping experience with over 100 ready-to-use, customizable themes, and a drag-and-drop online store builder—no designer or developer required.

Fulfillment

Save time with a unified inventory that stays accurate across all the places you sell, and access simplified shipping tools that scale with your business.

Insights

Easily track subscription revenue and view analytics across key customer touchpoints from a single place.

Shopify Payments

Whether one-time or recurring payments, know you’ll get paid quickly, securely, and reliably.

How it works

Start selling subscriptions on Shopify

1. Sign up for Shopify

Start your 3-day trial today. No credit card required.

2. Create your online store

Quickly create and customize your storefront with themes that fit your brand and business.

3. Add a subscription app

For simple subscription offerings try the free Shopify Subscriptions app or explore a collection of Shopify’s world-class subscriptions apps for more advanced needs.

Download Shopify Subscriptions

Need help with subscriptions?
We’ve got you covered.

Blog

Learn all about how to launch a subscription-based business.

Read on the blog

Help Docs

Review everything you need to know about setting up subscriptions with Shopify.

Visit the Help Center

24/7 Support

Get the help you need, how you want it, at the moment you need it.

Get started today

Try Shopify free for 3 days, and explore all the tools and services you need to start, run, and grow your subscription business.