If you’re on LinkedIn, you may notice some of your posts get more engagement than others. Figuring out the best time to post on LinkedIn can significantly boost your engagement and reach.
This guide provides updated insights for 2025 to help you refine your LinkedIn posting schedule. Here are the best times to post on your LinkedIn profile or company page for the most engagement and reach.
What are the best times to post on LinkedIn in 2025?
There is an art to scheduling LinkedIn posts for maximum engagement. While broad studies suggest these peak times for 2025, your audience might behave differently. Use these suggestions as a starting point, and remember times are generally cited in the local time of the study (e.g., CT for Sprout Social, PT for Hootsuite) or refer to the user’s local time. And always test with your own audience.
Overall best windows for peak engagement
- Weekdays between 10 a.m. and 12 p.m. generally see the highest engagement.
- Tuesdays and Wednesdays tend to be the strongest days for posting.
- Early mornings (6 a.m. to 9 a.m.) on weekdays also show elevated activity.
- Engagement dips in the late afternoon and evening, except on Fridays when later posts can perform better.
Best times to post on LinkedIn on Monday
According to Sprout Social’s 2024 analysis of more than 34,000 customer profiles, Monday posts perform best around 11 a.m. (CT), likely as users settle into the workweek and check their feeds mid-morning.
Best times to post on LinkedIn on Tuesday
Tuesdays see peak engagement between 6 a.m. and 8 a.m. (PT), with a strong window from 10 a.m. to 12 p.m. (PT). This suggests users check LinkedIn before and during their workday.
Best times to post on LinkedIn on Wednesday
Wednesdays also perform well early in the day, with most engagement around 9 a.m. to 12 p.m. (CT).
Best times to post on LinkedIn on Thursday
Thursdays see a slight shift, with peak times around 2 p.m. (PT), one of the few days where afternoon posts gain traction.
Best times to post on LinkedIn on Friday
Fridays show later engagement peaks, with 8 p.m. (PT) being a prime time as users check LinkedIn after work hours before the weekend.
Best times to post on LinkedIn on Saturday
Though weekend activity is lower, early risers on Saturdays engage most between 4 a.m. and 5 a.m. (CT).
Best times to post on LinkedIn on Sunday
Sunday’s highest engagement occurs early at around 6 a.m. (CT), reflecting early check-ins before the workweek starts.
What are the worst times to post on LinkedIn in 2025?
Avoid posting late at night (after 9 p.m. local time) and during typical meal breaks (around noon to 1 p.m. local time on weekdays), as engagement tends to drop sharply during these times. Weekends, especially midday, generally see the lowest activity. Posting during these times can reduce your content’s visibility and engagement.
Factors influencing your optimal LinkedIn posting times
Your specific target audience and industry
Time your LinkedIn posts so they reach your target audience when they’re online. This is a factor that can correlate with industry. For instance, Sprout Social notes users in the restaurant industry show more LinkedIn engagement in the early afternoon (CT), usually the slowest part of their day. Educators, however, tend to check in before and after school.
Time zones for a global or dispersed audience
Depending on the size of your professional network, your LinkedIn posts may span time zones. Your West Coast readers’ morning content may be your East Coast followers’ afternoon break. Mitigate these differences by posting multiple times a day so you reach everyone in your network during a scheduling sweet spot. Use a social media management tool like Hootsuite or Sprout Social to schedule ahead of time so you never miss a publish date.
Content type and LinkedIn algorithm considerations
How the LinkedIn algorithm works also affects when your posts gain visibility. Different content formats—such as articles, videos, or newsletters—may perform better at different times. Posting consistently and engaging with your network helps the algorithm favor your content.
Observing natural breaks in the workday
Post LinkedIn content when people are taking breaks during business hours. Many social media researchers have found users check LinkedIn during lunch breaks, a tendency correlated by Sprout Social’s research. Most industries see a LinkedIn spike mid-day, between 12 p.m. and 2 p.m. (CT). Research also suggests that few people check LinkedIn on weekends, but when they do, they check it early.
Tips for maximizing your LinkedIn engagement in 2025
Developing an effective LinkedIn marketing strategy involves more than just posting; it’s about engaging meaningfully and understanding your analytics. Here are key guidelines for developing a LinkedIn strategy for boosted engagement:
Post high-quality, valuable content
Quality content has the longest shelf life on all social media platforms. While it’s tempting to use LinkedIn to highlight your personal résumé, your target audience will get more value from posts sharing business insights or industry news.
Sahra Nguyen, founder and CEO of Nguyen Coffee, shares on LinkedIn coverage of the work she and her brand have done to promote the Robusta coffee bean. “Since 2018, Nguyen Coffee Supply has been working directly with robusta farmers in Vietnam to elevate production, as well as working with consumer facing platforms in the United States to educate the masses about and expand the conversation to include robusta in discussions around investment, care and advancement.”
This principle of providing value and business thought leadership is crucial on any platform, including LinkedIn. Substantive, informative content gets more engagement and shares than self-promotion. Make sure your posts align with your LinkedIn summary for a consistent user experience.
Examples of quality content include sharing actionable industry insights, thought-provoking questions related to your field, or celebrating team successes with a brief story.
Vary your content themes throughout the week
LinkedIn visitors are likely to be motivated and focused on Mondays, Tuesdays, and Wednesdays. Post practical, industry-specific content early in the week. By Friday, thoughts shift toward weekend plans, and this can be a good time for lighthearted content. Coming up with creative social media post ideas tailored to different days can keep your audience engaged.
Use LinkedIn Analytics to find your personalized best times
LinkedIn’s built-in analytics tools (which often includes a social media analytics tool) provide personalized data on when your audience is most active. Regularly review these insights to tailor your posting schedule for maximum engagement. This approach complements general best time guidelines and helps you optimize based on your unique network.
Engage with your network consistently
Building relationships through regular interaction—commenting, sharing, and responding—boosts your content’s visibility and fosters trust with your audience. Consistent engagement signals to LinkedIn’s algorithm that your content is valuable. For Jeremiah Curvers, cofounder and CEO of Polysleep, engagement is about more than just surface-level metrics.
On an episode of Shopify Masters, he encouraged businesses to “consider a content strategy, not just to drive hard KPIs such as sales traffic, but to really go back to what engagement means. It’s not just comments and participation when you do a contest and how many likes you have. Are you really able to communicate with your audience to get real data that could be applicable in your day-to-day decisions?”
Adopting this mindset means using LinkedIn not just to broadcast, but to listen and learn from your network, which can provide valuable insights for your business strategy.
Consider LinkedIn features (e.g., articles, newsletters, live video)
Leverage LinkedIn’s diverse content formats to reach different audience segments. Articles and newsletters may perform better during weekday mornings, while live videos can attract attention during mid-day breaks. Experiment with these features to find what resonates best with your followers.
Best time to post on LinkedIn FAQ
What are the generally best days and times to post on LinkedIn in 2025?
The best days to post on LinkedIn in 2025 are Tuesdays and Wednesdays, particularly between 6 a.m. and 12 p.m. (PT/CT, depending on the source study). Early mornings on weekdays also see high engagement. Monday mornings around 11 a.m. (CT) follow closely. These times reflect aggregated data from multiple sources, but your specific audience may vary.
How do I find my specific best time to post on LinkedIn?
Use LinkedIn’s analytics tools to track when your audience is most active and engaged. Regularly reviewing these insights allows you to customize your posting schedule for your unique network and content type.
Does the LinkedIn algorithm affect post visibility based on timing?
Yes. The LinkedIn algorithm favors content that receives early engagement and consistent interaction. Posting during peak activity windows increases the likelihood of your content being seen by a broader audience.
Should I post on LinkedIn on weekends?
Weekend engagement is generally lower, but early mornings on Saturdays and Sundays (around 4 a.m. to 6 a.m. CT) see some activity. Posting during these times can reach early risers but should be balanced with weekday posts for maximum impact.
What’s the best way to consistently optimize my posting schedule?
While industry-wide data provides helpful benchmarks, consistently analyzing your own performance metrics on LinkedIn will yield the most effective posting schedule. Test different times, monitor engagement, and adjust based on your audience’s habits.
