Etsy vs. WooCommerce vs. Shopify

Etsy or WooCommerce or Shopify?

Shopify offers no transaction fees when using Shopify Payments, unlimited bandwidth and storage, and built-in fraud protection.

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Why choose Shopify vs. Etsy and WooCommerce

Feature comparison table between Etsy, WooCommerce, and Shopify

Key features




Free trial Yes No Yes
24/7 support No No Yes
Sell online and in-store No No Yes
Business capital No No Yes
Custom domain No No Yes
SEO features No No Yes
Hosting Yes No Yes
Sell worldwide Yes Yes Yes
Multi-currency support Yes Yes Yes
Mobile-friendly Yes Yes Yes
Fraud protection No No Yes
Integrated checkout Yes Yes Yes
Integrated fulfillment network No No Yes
Email marketing tools No No Yes
App Store No Yes Yes
Mobile app for merchants Yes Yes Yes

7 things Shopify can do vs. Etsy and WooCommerce

Provide excellent customer service

Unlike Etsy and WooCommerce, Shopify support is available 24/7, no matter which plan you’re on. You’ll also have access to help docs, webinars, blog posts, and online courses to guide you along the way.

Allow available custom domain

When comparing Etsy and WooCommerce, neither allows you to buy a custom domain from their platform. Owning a domain name for your Etsy store isn’t possible, as you’ll need to use Etsy as your subdomain. On Shopify, you can use the domain name generator to buy a domain name for your business.

Charge no transaction fees

Both Etsy and WooCommerce sellers are subject to transaction fees. Etsy has fees that range between 3% and 4%, whereas WooCommerce’s fees are 2.9%–3.9%, depending on which country your credit card is located in. When using Shopify Payments, you can benefit from having no transaction fees, allowing you to earn more per transaction.

Ensure built-in fraud protection

Shopify offers built-in fraud protection to help store owners assess their risk about orders placed on their website. Neither Etsy nor WooCommerce offer this feature to their sellers.

Offer 100+ payment gateways

Unlike Etsy and WooCommerce, Shopify has over 100 payment gateways to choose from. Those selling internationally will love how many international payment methods Shopify allows from around the world.

A native commerce platform

While Etsy is a marketplace and WooCommerce is a WordPress plug-in, Shopify is a native commerce platform that helps merchants sell online and offline. All features, tools, and apps are built to make commerce better for everyone.

Include over 6,000 apps

Unlike Etsy and WooCommerce, Shopify boasts over 6,000 commerce related apps to help you run your business online and offline. You’ll find apps that are able to source products to sell, market those products, and ship them.

We’ve been able to build something in 3 years that a lot of brands haven’t actually gotten to in 10 years.

Chioma, Cee Cee’s Closet NYC

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What’s the difference between Etsy and WooCommerce?

The main difference between Etsy and WooCommerce is that Etsy is a handmade-goods marketplace and WooCommerce is a plug-in for buying and selling any product on WordPress. Shopify allows you to sell anything on its platform, which was built to make commerce better for everyone.

Which is better: Etsy vs. WooCommerce?

Etsy and WooCommerce are hard to compare because they’re so different. If you sell handmade goods and prefer marketplace selling, Etsy is a good choice. If you use WordPress for your website and want to add a commerce component, you can add WooCommerce or the WP Shopify plugin. If you’re launching a new website or transferring your online store to a new platform, Shopify specializes in commerce for products of all types.

Which is cheaper: Etsy vs. WooCommerce?

Pricing between Etsy and WooCommerce is hard to compare. If you have thousands of products, you may end up paying more because of the listing fee on Etsy. However, on WooCommerce, you’ll need to pay for security features, a hosting provider, an SSL certificate, and any additional plug-ins or extensions you may need. Shopify has tiered pricing plans, which include hosting, security, and more, without any listing fees.

Page last updated: January 24, 2022