Own your customer data
Understand your data better and act on it for free from the same secure platform you use to run your business.
With an unlimited number of customers and a growing collection of templates, there's no end to how you can group your customers.
Segments automatically update as you add new customers and as their information changes over time.
Strengthen customer relationships with built-in tools to capture marketing consent and comply with privacy regulations such as GDPR and CCPA.
Put segments to work
“We identified the segment in Shopify, created a discount, communicated with them in a way that was very personalized, and we saw about 30% of those people convert.”
Alex Dashefsky — Co-founder, Airsign
Start segmenting faster
Create segments in just two clicks with easy-to-use templates. Explore our growing collection, and discover new ways to think about your customers.
Connect with high-value customers
Make a discount to offer groups who are likely to spend more, further increasing their customer lifetime value.
Reconnect with repeat buyers
Send email campaigns to customers who used to be highly engaged, so they discover something new and buy again.
Convert abandoned checkouts
Automate interactions for customers who saved items in a cart and didn't check out to remind them to buy.
Engage exactly the right customer
Build segments as targeted as your marketing plans with filters based on your customers’ demographic and behavioral data.
Add custom attributes
Group by the unique metafield data that you added to your customer profiles.
Learn from customers’ behavior
Sort by actions related to your emails like if subscribers received an email, opened it, clicked, or marked it as spam.
Target specific locations
Segment by customers in a specific country, state or province, or general location.
Find out who's buying what
Filter by purchasing behavior to understand which customers bought a specific product.