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Mac Tools’ new site, launched in 90 days, increased orders 25%

An assortment of Mac Tools displayed on top of a rolling tool cabinet

以前のプラットフォーム

VTEX

業界

Tools and hardware

対象となるケース

Growth and scale, Speed to launch, B2B and wholesale

There are historic American brands and then there is Mac Tools, the signature tool maker that has built itself a hallmark legacy since 1938. Now part of the Stanley Black & Decker family, Mac Tools and its more than 1,200 wholesale distributors has come a long way since its first Ohio production facility. But was its website enabling the future this iconic company needed?

Through its custom platform, simple ideals like product discoverability, or adding more than three items to cart, or even wholesale selling—which still required a fax machine, pen, and paper—were pain points. In just 90 days, the company migrated to Shopify Plus, where Mac Tools has become emboldened on a new path ahead, one that includes a revitalized emphasis on selling direct to consumer, selling business to business, and scaling into a new stratosphere befitting a brand with more than 80 years of experience to draw from.

Partnering with Shopify Plus enhanced our ecommerce platform with advanced search functionality, mobile features, a distributor and franchisee finder, and a cutting-edge customization tool which enables us to deliver a streamlined experience to our users and the highest level of customer satisfaction.

  • Stanley Black & Decker
  • Katherine Monasebian — President & GM, North America Commerce

Shopify Plusを利用することで、Mac Toolsでは短期間で成果を上げることができました。

14%

Increase in site visits since launch

25%

Increase in total orders

167%

Increase in weekly business to business orders

日々tools and hardwareに変革を起こしているトップブランドの仲間入りを果たしましょう。

ビジネスで課題を抱えている場合はShopifyにご相談ください。 お問い合わせはこちら