Shopify vs Wix

Wix vs. Shopify 2024 — Which Is Better for Ecommerce?

Shopify offers thousands of apps, countless features, and unlimited bandwidth to help you grow your online store.

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Why Choose Shopify vs Wix

Feature Comparison Table between Shopify and Wix

Key features



All themes are mobile responsive No Yes
App store with hundreds of apps Yes Yes
Detailed sales reporting No with Shopify Advanced
International payment methods Yes Yes
Blog CMS capabilities Yes Yes
Drag and drop store builder Yes Yes
Free slogan maker No Yes
Terms and conditions generator No Yes
Gift card capability No Yes
Mobile app access to online store Yes Yes
Business loans Yes Yes
Custom online store Yes Yes
Reliable hosting Yes Yes
Custom domain name Yes Yes
Secure payment gateways over 50 over 100
Fraud analysis Yes Yes
Product limits up to 5,000 Unlimited
International customer support in 9 Languages In 21 Languages

10 Things Shopify Can Do Vs Wix

Apps for every need

While both Shopify and Wix have app stores, Shopify has more apps to help you run your business. The Shopify App Store has over 8,000 apps and integrations to support all of your business functions. In contrast, Wix only has approximately 500 apps.

Sell everywhere

Shopify has partnered with platforms like Facebook, Instagram, Amazon, Walmart, Pinterest, TikTok, and Etsy so you can sell where your customers are. Wix only allows you to sell on Instagram, Facebook, Google Shopping, and YouTube.

Made to scale

Some of the biggest celebrities and brands are on Shopify. You can start a small business on Shopify and grow it into an enterprise-level brand.

Detailed reporting

Shopify provides detailed sales reports so you have access to important metrics such as top products, conversion rates, profit margin, and more. Both Wix and Shopify offer reporting.

Unlimited website pages

Wix allows users 100 pages on their website while Shopify allows store owners to create as many pages as they need to grow their business. When comparing Wix vs Shopify, businesses looking to grow may prefer the flexibility of Shopify’s Online Store.

Go international

Shopify Payments is available in 22 countries around the world compared to Wix Payments which is only available in 15. Shopify Payments allows you to accept all major payment methods the moment you create your store.

Professional design

Choose from over 100 professional Shopify themes that allow for easy customization. Unlike Wix, all Shopify themes are fully responsive for mobile devices. Shopify’s themes also have several navigation options to help you narrow down your search for a functional and stunning theme. Shopify themes are built for online and brick and mortar retailers whereas Wix specializes in portfolio sites and blogs.

Online and in-person sales

Running a retail business alongside your online store? Find all your in-person and online sales data in one place with Shopify. Wix, in contrast, keeps online and point of sale data separate.

Dedicated resources

Shopify support is available 24/7, no matter which plan you’re on. You’ll also have access to help docs, webinars, blog posts, and online courses to guide you along the way.

Unlimited products

Wix caps products at 50,000 per store, while Shopify allows users to list unlimited products. When comparing Wix vs. Shopify, businesses with growing inventories may prefer Shopify for this reason.

Why Merchants Prefer Shopify to Wix

Store growth made possible

Shopify is a great website builder for small- and medium-sized businesses to grow into large enterprises. Millions of businesses trust Shopify for its reliability, ability to handle high traffic volume, up time, and more.

Powerful apps

With 8,000 apps to choose from, you can build your business your way. From loyalty programs to SEO tools, pick the apps that suit your business.

Built for the future

Shopify allows store owners to build for tomorrow, with feature releases that respond to changing consumer needs. All of Shopify’s themes are mobile responsive. You can find Shopify apps for augmented reality. Stores can be translated in various languages to sell to a global audience.

24/7 support

Shopify support is available 24/7, no matter which plan you’re on. You’ll also have access to help docs, webinars, blog posts, and online courses to guide you along the way.

Helpful community

Businesses on Shopify benefit from the community that surrounds them. The Shopify ecosystem is dedicated to helping you succeed on Shopify and includes a community forum, a marketplace to hire experts, and more.

SEO functionality

Get the tools you need to manage SEO on your website. The built-in blog allows you to create content to attract customers. You can also easily edit alt tags, meta descriptions, header tags, and more.

Flexible subscriptions

Pick the payment schedule that suits your business. With Shopify you can pay month to month or you can save by paying for a year, or more, in advance.

HTML and CSS editing

On Shopify, you have the freedom to customize your website, your way. Choose from our collection of ready-made website templates, but edit the HTML and CSS to customize your site to suit your business.

High loading speed

Site speed is crucial for generating sales and gaining search traffic. Shopify websites load quickly, which helps prevent potential customers from getting frustrated as they wait for your site to load.

Amazing marketing tools

From a built-in blog to email and social media marketing, Shopify has a range of tools to acquire customers and build lasting relationships.

Safe for businesses and customers

Shopify has a built-in fraud prevention tool to protect store owners from fraud risk. Shopify also includes an SSL certificate to protect customers shopping from businesses powered by Shopify.

Reliable uptime

Shopify is a reliable ecommerce platform that you can depend on to be up during highly anticipated product launches.

We’ve been able to build something in 3 years that a lot of brands haven’t actually gotten to in 10 years.

Chioma, Cee Cee’s Closet NYC

Learn More About Shopify

Compare Shopify

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Shopify Community

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Shopify Help Center

Find answers to all your Shopify questions fast

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Try Shopify for free, and explore all the tools and services you need to start, run, and grow your business.


Which is better: Wix or Shopify?

Shopify is a great choice particularly when chosen as an ecommerce platform. On Shopify, you can sell a limitless number of products in over 130 currencies around the world, in up to 20 languages. Compared to Wix, Shopify allows more power and control to start and scale your business.

Shopify vs Wix: which is more expensive?

When comparing Wix vs Shopify pricing, Wix is the more affordable option in terms of dollars. However, when comparing the overall value by price, Shopify offers ecommerce businesses more features, integrations, and benefits making Shopify the better deal. Shopify has price plans starting at $5.00 USD/month, though most new businesses start with the Basic plan at $24.00 USD/month when paying yearly.

What is the difference between Wix and Shopify?

Wix specializes in websites for small businesses like bloggers while Shopify specializes in ecommerce and retail. On Shopify, you’ll find features to make running a business easier, whereas on Wix the features are catered to building a simple website. Shopify is best suited for businesses that intend to grow over time. Many big brands and to- tier singers, actors, and influencers use Shopify to power their businesses.

What does Shopify have that Wix doesn’t?

Shopify gives its users more control over their business and more power to scale it up. Unlike Wix, Shopify allows you to change your website theme without needing to start over. Shopify also has a more robust app marketplace than Wix, allowing you to integrate your store with an endless supply of features specifically for ecommerce and retail. On Shopify, you can sell in over 130 currencies to create a truly global brand. You can view both online and offline sales in one place using Shopify, unlike Wix. Shopify also offers a more detailed sales reporting dashboard to help you analyze your business’ performance.

Which is better for ecommerce: Wix or Shopify?

Shopify specializes in ecommerce website building. Wix is a website builder that has an ecommerce component. Shopify has specialized ecommerce features, themes, apps, and more making Shopify better for ecommerce than Wix.

How to add Shopify to Wix website?

For only $9.00 USD/month, you can add the Shopify Buy Button to any Wix website. This Buy Button gives you full Shopify functionality on any website. To learn more: visit Shopify Buy Button

Page last updated: November 24, 2023