WordPress vs. Wix vs. Shopify

WordPress or Wix or Shopify?

Shopify is a built for commerce platform with it’s own POS system, unlimited storage, and an included subdomain.

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Why choose Shopify over WordPress and Wix

Feature comparison table between WordPress, Wix, and Shopify

Key features




Free trial No Yes Yes
24/7 support No Yes Yes
Sell online and in-store No Yes Yes
Business capital No No Yes
Custom domain Yes Yes Yes
SEO features No Yes Yes
Hosting No Yes Yes
Sell worldwide Yes Yes Yes
Multi-currency support No Yes Yes
Mobile-friendly Yes Yes Yes
Fraud protection No Yes Yes
Integrated checkout No Yes Yes
Integrated fulfillment network No No Yes
Email marketing tools No Yes Yes
App Store Yes Yes Yes
Mobile app for merchants No Yes Yes

7 things Shopify can do over WordPress vs. Wix

Built for ecommerce

WordPress and Wix both offer ecommerce features to let you run your own online store. On WordPress, you need to add WooCommerce, which makes shopping on WordPress possible. However, neither WordPress nor Wix specialize in ecommerce. Shopify was built to make commerce better for everyone, allowing you to run an online or in-person store. Shopify’s themes, apps, features, and tools all center around running a commerce business making it an excellent choice for starting your next business.

Made to scale

WordPress is a great option for new bloggers looking for an easy-to-use interface. Wix is a good option for smaller businesses, like freelance companies. However, Shopify is an excellent choice for scaling your business from a small company to a large enterprise. Shopify offers tiered pricing plans that let you access additional features as your business needs grow. You’ll find the right plan for you based on the size of your business today.

One platform

When comparing WordPress vs. Wix, you’ll notice they both include various extensions, plug-ins, or apps to seamlessly integrate all your sales channels. If you were to create a brick-and-mortar business to expand your sales, you’d need to add a POS plug-in on WordPress. Same goes for Wix. On Shopify, you can seamlessly run the online and brick-and-mortar parts of your business on one platform. You’ll always know how your overall business is doing with Shopify’s seamless unified reporting.

Unlimited products

Can you add an unlimited number of products on WordPress or Wix? On WordPress, you won’t be blocked by a number of products but you’ll need to choose a third-party hosting server that won’t block your storage so you can add an unlimited number of products. Like Wix, Shopify allows you to add as many products to your website as you need. Whether you’re a small business selling a single product or a large enterprise selling thousands, you won’t experience product limits on Shopify.

Unlimited storage

Wondering about storage limits when comparing WordPress vs. Wix? All WordPress accounts come with 3 GB of storage, and you can pay for a plan to increase it. Wix offers up to 50 GB of storage. You’ll also get between 2 GB of unlimited bandwidth depending on the plan you choose. However, if you’re looking for unlimited and unmetered storage and bandwidth, you can get this on all Shopify plans — even the Shopify Basic plan.

Built-in email marketing

Which platform makes email marketing easy: WordPress or Wix? Actually, Shopify is a platform that has its own email marketing service. Using ready-made designs, you can create your own email to send to your email list and track its performance. All emails will come from your own custom domain. You can run every aspect of your commerce business on Shopify to create a seamless experience.

Free trial

Unlike WordPress and Wix, Shopify offers a free trial. During your free trial, you’ll be able to design and even launch your own online store. You can sell products you source using apps from the Shopify App Store.

Why merchants prefer Shopify over WordPress vs. Wix

Specialized apps

WordPress, Wix, and Shopify all have app stores that let you add additional features to help you better manage your website or online store. WordPress has over 50,000 plug-ins, which can be hard to sort through. Wix has over 250 apps catering to a range of website types. Shopify has over 6,000 apps that specialize in commerce. If you’re looking to run an online store, you’ll have plenty of variety to choose from, while ensuring that it’s fit for commerce needs.

24/7 support

Who has better support: WordPress vs. Wix? WordPress offers phone support and more. Wix offers international support in up to nine languages. Shopify support is available 24/7, no matter which plan you’re on. You’ll also have access to help docs, webinars, blog posts, and online courses to guide you along the way.

Built-in fraud prevention

Fraud prevention is crucial when running an online or in-person business. On WordPress, you’ll need to install a third-party plug-in to have access to some fraud prevention. Those using Wix Payments will have access to fraud protection. However, Wix Payments is not available to all users. When it comes to fraud prevention, Shopify allows merchants to easily determine the fraud risk when a customer places an order. You can detect the fraud risk when a customer places an order using Shopify’s fraud assessment feature.

Reliable hosting

Unlike WordPress, Wix and Shopify both offer hosting services. Shopify’s hosting is included automatically with any monthly subscription so you can count on a reliable uptime.

We’ve been able to build something in 3 years that a lot of brands haven’t actually gotten to in 10 years.

Chioma, Cee Cee’s Closet NYC

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Which is better: WordPress vs. Wix?

WordPress is an incredible platform for bloggers or websites with an active blog, due to its elaborate CMS. Wix is a great option for freelancers like photographers or other solopreneurs looking to build a simple website. Shopify is an excellent choice for building a commerce store, whether it’s brick-and-mortar or online.

Which is better for ecommerce: WordPress or Wix?

WordPress’ ecommerce functionality comes through its WooCommerce plug-in. Wix’s ecommerce functionality comes as a newer feature. However, Shopify was built with commerce in mind. Every aspect, feature, app, tool, and more centers around the focus of selling products online or in person.

Which website builder is better: Wix or WordPress?

Wix allows you to drag and drop to help you easily design your store. Depending on which plug-ins you use, you might need to do some additional work in different parts of your website to build your site on WordPress. Shopify also has a drag-and-drop feature and is simple to use. You can change and customize typography, colors, and more with ease on Shopify.

Page last updated: January 24, 2022