Understanding what marketing channels and campaigns are most effective in driving business growth is critical to developer success.
Shopify developers have already been able to access conversion insights through our integration with Google Analytics— by adding your Google Analytics tracking ID in your Partner Dashboard, you were able to see which activities were resulting in a merchant clicking the ‘Install’ button on your app listing or the ‘Try theme’ button on your theme listing.
While this conversion event didn’t guarantee the merchant went on to successfully install your app or theme, it did provide a good proxy, enabling you to gain insight on where and how to optimize your marketing activities and ad spend.
Get the full picture
Now, we’re rolling out access to the actual app and theme install events themselves to provide developers with more robust, full funnel analytics to best understand the cost-benefit of your various marketing channels and campaigns.
With the addition of the app and theme install events, you can now easily and confidently compare the performance of your various marketing efforts, like Shopify App Store Ads, both on and off Shopify.
On top of this, you can even tie the app or theme install event to a Shop ID, enabling richer insights on the type of merchants that are installing your app or theme.
Once you’ve added your tracking information, Shopify will automatically pass through the app or theme installation event, which you can then use in your Google Analytics account to generate richer insights on what channels and campaigns are driving merchants to install your app or theme.
Get started in your Partner Dashboard.