Shop is a powerful tool for helping you extend your reach, with millions of verified shoppers who regularly use the app to discover new brands, check out with one-tap, and track every package. And unlike other places, Shop has no extra marketplace fees. Most importantly, your customers are yours to keep.
But up until now, you haven’t had much control over how your products show up on Shop. Today that all changes.
Introducing three new tools designed to help you tell your unique brand story on Shop.
Customize your product pages
The Online Store Editor experience you know and love is now coming to Shop product pages, giving you the same level of control you have over your .com store.
The new Product Detail Page (PDP) Editor lets you:
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Use section-based customization just like your Online Store Editor.
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Leverage metafields to display custom product information.
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Create consistent brand experiences across Shop and your online store.
What you get:
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Ability to tell your product stories your way, with custom sections and content.
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Lets you use the same custom data that's already set up for your online store.
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No performance tradeoffs. Your Shop pages continue to load lightning fast.
Currently in limited beta: The PDP Editor is rolling out to select merchants so we can gather feedback and refine the experience before shipping it out more broadly. Interested in early access? Sign up to be notified when spots open up.
Decide how customers check out
With Shop’s new "direct selling” and “referral selling” options, now you have more flexibility when it comes to checkout:
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Choose which products are available for direct checkout on Shop (“native selling”).
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Make additional products discoverable on Shop that refer customers to your online store for checkout (“referral selling”)—perfect for products that require customization or have complex variant setups.
What you get:
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Less work managing which products appear on Shop.
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Greater demand generation across your full product catalog.
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One consistent experience across your Online Store and Shop. Same brand, same products, your choice of checkout.
You can configure your preferred selling method for your store or individual products in your Shopify admin. Just go to Admin > Shop > Settings > Sell with Shop.
Serve up personalized shopping experiences
Now your store on Shop adapts to each shopper's interests, while still giving you control over what you want to highlight. Instead of a static list of collections and products, now shoppers get a dynamic store that includes:
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"Jump back in" card—each shopper’s recently viewed items are prominently displayed, so they can pick up where they left off.
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"For you" card—personalized product recommendations powered by Shop's recommendation engine.
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Pinned collections—give best sellers and newest releases the attention they deserve. You can control which collections appear at the top of your store in Shopify admin. Just go to Admin > Shop > Store > Customize.
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Menu navigation now appears under the Shop header for guaranteed visibility.
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Bonus: You can even configure your discount codes to appear in each shopper’s new Deals Feed.
What you get:
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Better product discovery, which leads to more clicks and conversions.
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Reduced bounce rates as shoppers find relevant products faster.
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Control over merchandising while still benefiting from Shop's personalization.
To see the new personalization experience in action, just visit any store in the Shop app.
TLDR
Now you have more control over how shoppers experience your brand on Shop.
Merchandising the way you want it
You decide how products appear, which collections to feature, and whether to sell natively or drive traffic to your online store. All without giving up ownership of your customer relationships.
Brand identity
Section-based customization, metafields support, and new storytelling capabilities let your brand shine through, whether shoppers visit your Online Store or find you on the Shop app.
Personalization at scale
Dynamic experiences adapt to each shopper with recommendation-powered discovery and context-aware merchandising. So more shoppers find exactly what they're looking for.
Seamless integration
Everything works across platforms, and you control it all using the same familiar editing experience as your Online Store Editor. Best of all, Shop delivers all these enhancements without slowing down your shoppers.
Get started
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Configure your selling method (direct vs. referral): Admin > Shop > Settings > Sell with Shop.
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Choose which collections to pin on your Shop store page: Admin > Shop > Store > Customize.
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Sign up for access to the PDP Editor (currently in beta): Join the waitlist.
