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Learn how to upgrade to Shopify Plus","infoList",[2716,2717,2718,2719],"Get detailed pricing","See how much you could save with Shopify","Learn how Shopify adapts to your systems","Get help migrating",{"_1113":2267,"_466":2268,"_2081":2269},{"_2081":2082,"_2722":2084},"button_submitting","chat",{"_1113":2725,"_2081":2726},"Questions? Chat with sales.","Start live chat","quote",{"_388":2729,"_2730":2731,"_345":2732},"Speed and agility aren’t words that typically describe enterprise companies. Shopify Plus enables us to move fast, add enhancements, and operate more like a startup.","source","Michael Rosania","Head of D2C Ecommerce, Reckitt-Benckiser",{"_1113":2101,"_466":2264},{"_1113":2106,"_2735":2736,"_2737":2738,"_2107":2108,"_2109":2110,"_1170":2739},"kicker_one","Once your free trial expires, enjoy your first month for {{paidTrialAmount}}.","kicker_other","Once your free trial expires, enjoy your first {{count}} months for {{paidTrialAmount}}/month.",{"_1113":2112,"_2107":2113,"_56":2114},"leadsToPartnersExp",{"_2742":2743,"_2750":2751,"_2757":2758},"headingGroup",{"_1113":2744,"_2745":2106,"_2746":2747,"_2748":2749},"Thank you!
We'll be in touch soon.","headingLowGMV","subheadLowGMV","Based on the information provided, the best way to get started is with a free Shopify trial.","subheadPartner","Based on the information provided, a Shopify Partner may reach out to discuss ways to grow your business. In the meantime, kickstart your journey with a free trial.","fullCard",{"_2742":2752},{"_1113":2753,"_2745":2754,"_1230":2755,"_2746":2756},"Explore Shopify while you wait","Try Shopify for free","Sign up for a free trial, then enjoy your first month on Basic, Shopify, or Advanced for {{paidTrialAmount}}. Subscribe to Plus at anytime.","Explore a free 3-day trial, then enjoy your first month on a Basic, Shopify, or Advanced plan for just {{paidTrialAmount}}.","cards",[2759,2765,2772,2778],{"_2742":2760,"_56":2763},{"_2481":2761,"_2107":2762},"Get started with Plus","Ready to go? 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Here’s how to know whether it’s right for you.","excerptHtml","

Multichannel selling is the process of selling products across several online and offline channels. Here’s how to know whether it’s right for you.

","seo",{"_2932":2958,"_345":-5,"_1317":2959},"SEO","Multichannel retailing is the process of selling products across several online and offline channels. Here’s how to know whether it’s right for you.","authorV2",{"_2932":2962,"_22":2963,"_2964":2965,"_2966":1500},"ArticleAuthor","Michael Keenan","avatarUrl","https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200&d=404","isDisabledAuthor","metafields",[-5,2969],{"_2932":2970,"_2971":2972,"_2656":2987,"_2990":2991},"Metafield","references",{"_2932":2973,"_2974":2975},"MetafieldReferenceConnection","edges",[2976],{"_2932":2977,"_2978":2979},"MetafieldReferenceEdge","node",{"_2932":2980,"_167":2981,"_1785":2982,"_2983":2984},"Metaobject","gid://shopify/Metaobject/7756283960","elise-dopson","field",{"_2932":2985,"_2656":2986},"MetaobjectField","Elise Dopson",[2988],{"_22":2986,"_2989":2982},"slug","key","authors","imageUrl","imageAltText","modifiedAt","modifiedAtRaw","2025-04-24T18:23:00Z","topicHandle","unified-commerce","heroArticles",[3001,3034],{"_2932":2933,"_167":3002,"_1785":3003,"_345":3004,"_2937":2938,"_2939":3005,"_2949":3008,"_2952":3010,"_2954":3011,"_2956":3012,"_2960":3013,"_2967":3014,"_2992":3006,"_2993":3007,"_2994":2938,"_2995":3032,"_2997":3033},"gid://shopify/Article/558652588088","ecommerce-influencers","25 Ecommerce Influencers to Follow For Hands-on Tips and Inspiration",{"_2932":2941,"_390":3006,"_2943":3007,"_2945":2946,"_2947":2948},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/ecommerce_20influencers.jpg?v=1745853303","A shiny, stylized heart shape with a gradient of blue and purple tones, centered against a blue tiled background. The heart appears three-dimensional.",[3009],"Industry Insights and Trends","Want to boost your ecommerce game? Get the best tips on your social media feed thanks to this curated list of 25 best ecommerce marketers, founders, and experts.","

Want to boost your ecommerce game? Get the best tips on your social media feed thanks to this curated list of 25 best ecommerce marketers, founders, and experts.

",{"_2932":2958,"_345":-5,"_1317":-5},{"_2932":2962,"_22":2963,"_2964":2965,"_2966":1500},[-5,3015],{"_2932":2970,"_2971":3016,"_2656":3029,"_2990":2991},{"_2932":2973,"_2974":3017},[3018,3024],{"_2932":2977,"_2978":3019},{"_2932":2980,"_167":3020,"_1785":3021,"_2983":3022},"gid://shopify/Metaobject/7756415032","marijana-kay",{"_2932":2985,"_2656":3023},"Marijana Kay",{"_2932":2977,"_2978":3025},{"_2932":2980,"_167":3026,"_1785":3027,"_2983":3028},"gid://shopify/Metaobject/7756349496","michael-keenan",{"_2932":2985,"_2656":2963},[3030,3031],{"_22":3023,"_2989":3021},{"_22":2963,"_2989":3027},"2025-04-24T18:22:00Z","industry-insights-and-trends",{"_2932":2933,"_167":3035,"_1785":3036,"_345":3037,"_2937":2938,"_2939":3038,"_2949":3041,"_2952":3043,"_2954":3044,"_2956":3045,"_2960":3047,"_2967":3048,"_2992":3039,"_2993":3040,"_2994":2938,"_2995":3057,"_2997":3058},"gid://shopify/Article/558643773496","fast-customer-service","How to Provide Fast Customer Service",{"_2932":2941,"_390":3039,"_2943":3040,"_2945":2946,"_2947":2948},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/fast_20customer_20service_241aa7a4-1581-45ab-b9b4-d2d8b0aea03e.png?v=1745950770","A circular graphic featuring a central lightning bolt icon in blue tones, surrounded by concentric circles of green hues against a dark background.",[3042],"Customer Experience","Tired of customers complaining about poor service? Learn how to provide fast customer service, improve customer experience, and boost brand loyalty.","

Tired of customers complaining about poor service? Learn how to provide fast customer service, improve customer experience, and boost brand loyalty.

",{"_2932":2958,"_345":-5,"_1317":3046},"Tired of customers complaining about poor service? Learn how to provide fast customer service, improve customer experience, and boost brand loyalty. ",{"_2932":2962,"_22":2963,"_2964":2965,"_2966":1500},[-5,3049],{"_2932":2970,"_2971":3050,"_2656":3055,"_2990":2991},{"_2932":2973,"_2974":3051},[3052],{"_2932":2977,"_2978":3053},{"_2932":2980,"_167":3026,"_1785":3027,"_2983":3054},{"_2932":2985,"_2656":2963},[3056],{"_22":2963,"_2989":3027},"2025-04-24T18:14:00Z","customer-experience",[3060,3088,3114,3147],{"_2932":2933,"_167":3061,"_1785":3062,"_345":3063,"_2937":3064,"_2939":3065,"_2949":3067,"_2952":965,"_2954":965,"_2956":3070,"_2960":3072,"_2967":3074,"_2992":3066,"_2993":-5,"_2994":3064,"_2995":3086,"_2997":3087},"gid://shopify/Article/558821605432","order-management-manhattan-shopify","Optimizing Order Management for Enterprise Commerce with Manhattan Active Omni and Shopify","21 Apr 2025",{"_2932":2941,"_390":3066,"_2943":-5,"_2945":2946,"_2947":2948},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/Manhattan_20Field_20CTO_20Reference_20Architecture_6a32c8d7-4344-4b18-83cf-b7e787c37821.png?v=1745509615",[3068,3069],"Ecommerce Operations Logistics","Enterprise ecommerce",{"_2932":2958,"_345":-5,"_1317":3071},"Learn how our Manhattan integration combines the commerce capabilities of Shopify with the order management capabilities provided by Manhattan Active Omni.",{"_2932":2962,"_22":3073,"_2964":2965,"_2966":1500},"Richard Moy",[-5,3075],{"_2932":2970,"_2971":3076,"_2656":3084,"_2990":2991},{"_2932":2973,"_2974":3077},[3078],{"_2932":2977,"_2978":3079},{"_2932":2980,"_167":3080,"_1785":3081,"_2983":3082},"gid://shopify/Metaobject/31388696632","nick-horton",{"_2932":2985,"_2656":3083},"Nick Horton",[3085],{"_22":3083,"_2989":3081},"2025-04-21T14:57:59Z","ecommerce-operations-logistics",{"_2932":2933,"_167":3089,"_1785":3090,"_345":3091,"_2937":3092,"_2939":3093,"_2949":3095,"_2952":3096,"_2954":3097,"_2956":3098,"_2960":3099,"_2967":3100,"_2992":3094,"_2993":-5,"_2994":3092,"_2995":3113,"_2997":3087},"gid://shopify/Article/558648918072","warehouse-management","What Warehouse Management Actually Is: Benefits and Tips (2025)","13 Apr 2025",{"_2932":2941,"_390":3094,"_2943":-5,"_2945":2946,"_2947":2948},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/warehouse_20management_fc6d363d-3c05-4421-afb1-c410fa7e0f8c.jpg?v=1744672493",[3068],"From storing inventory to picking orders, learn how to build the best warehouse management system for your brand. Get the best practices, benefits, and ideas here.","

From storing inventory to picking orders, learn how to build the best warehouse management system for your brand. Get the best practices, benefits, and ideas here.

",{"_2932":2958,"_345":3091,"_1317":3096},{"_2932":2962,"_22":2963,"_2964":2965,"_2966":1500},[-5,3101],{"_2932":2970,"_2971":3102,"_2656":3110,"_2990":2991},{"_2932":2973,"_2974":3103},[3104,3107],{"_2932":2977,"_2978":3105},{"_2932":2980,"_167":2981,"_1785":2982,"_2983":3106},{"_2932":2985,"_2656":2986},{"_2932":2977,"_2978":3108},{"_2932":2980,"_167":3026,"_1785":3027,"_2983":3109},{"_2932":2985,"_2656":2963},[3111,3112],{"_22":2986,"_2989":2982},{"_22":2963,"_2989":3027},"2025-04-13T18:19:00Z",{"_2932":2933,"_167":3115,"_1785":3116,"_345":3117,"_2937":3092,"_2939":3118,"_2949":3123,"_2952":3125,"_2954":3126,"_2956":3127,"_2960":3128,"_2967":3129,"_2992":3119,"_2993":3120,"_2994":3092,"_2995":3145,"_2997":3146},"gid://shopify/Article/558647738424","best-holiday-campaigns","19 Best Holiday Campaigns: Your Ultimate Holiday Marketing Inspiration",{"_2932":2941,"_390":3119,"_2943":3120,"_2945":3121,"_2947":3122},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/433tlEHp5ncH5YByNZwKlR_653fc809-440b-4e15-a71f-b2cdef5b5c06.jpg?v=1745265614","best holiday campaigns",3840,2160,[3124],"Growth strategies","Discover the best holiday campaigns and get inspired to create your own successful holiday ad campaigns for your business this season.","

Discover the best holiday campaigns and get inspired to create your own successful holiday ad campaigns for your business this season.

",{"_2932":2958,"_345":-5,"_1317":3125},{"_2932":2962,"_22":2963,"_2964":2965,"_2966":1500},[-5,3130],{"_2932":2970,"_2971":3131,"_2656":3142,"_2990":2991},{"_2932":2973,"_2974":3132},[3133,3139],{"_2932":2977,"_2978":3134},{"_2932":2980,"_167":3135,"_1785":3136,"_2983":3137},"gid://shopify/Metaobject/7755857976","karine-bengualid",{"_2932":2985,"_2656":3138},"Karine Bengualid",{"_2932":2977,"_2978":3140},{"_2932":2980,"_167":2981,"_1785":2982,"_2983":3141},{"_2932":2985,"_2656":2986},[3143,3144],{"_22":3138,"_2989":3136},{"_22":2986,"_2989":2982},"2025-04-13T18:18:00Z","tips-and-strategies",{"_2932":2933,"_167":3148,"_1785":3149,"_345":3150,"_2937":3092,"_2939":3151,"_2949":3154,"_2952":3155,"_2954":3156,"_2956":3157,"_2960":3158,"_2967":3160,"_2992":3152,"_2993":3153,"_2994":3092,"_2995":3145,"_2997":3171},"gid://shopify/Article/558647607352","b2b-order-management-software","How to Choose the Right B2B Order Management Software",{"_2932":2941,"_390":3152,"_2943":3153,"_2945":3121,"_2947":3122},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/tTXaf6qM9rk7pZcPcCaiS_d752acc8-1d9f-4163-bcd1-2f89a3f75861.jpg?v=1745853102","ShopifyPlus Blog B2B Order Management Software",[2496,3068],"Discover how to choose the right B2B order management software for your business. Compare types, features, and top solutions to streamline operations.","

Discover how to choose the right B2B order management software for your business. Compare types, features, and top solutions to streamline operations.

",{"_2932":2958,"_345":3150,"_1317":3155},{"_2932":2962,"_22":3159,"_2964":2965,"_2966":1500},"Adam Rogers",[-5,3161],{"_2932":2970,"_2971":3162,"_2656":3169,"_2990":2991},{"_2932":2973,"_2974":3163},[3164],{"_2932":2977,"_2978":3165},{"_2932":2980,"_167":3166,"_1785":3167,"_2983":3168},"gid://shopify/Metaobject/7757365304","adam-rogers",{"_2932":2985,"_2656":3159},[3170],{"_22":3159,"_2989":3167},"b2b-ecommerce","category1Articles",[3174,3188,3216],{"_2932":2933,"_167":3061,"_1785":3062,"_345":3063,"_2937":3064,"_2939":3175,"_2949":3176,"_2952":965,"_2954":965,"_2956":3177,"_2960":3178,"_2967":3179,"_2992":3066,"_2993":-5,"_2994":3064,"_2995":3086,"_2997":3087},{"_2932":2941,"_390":3066,"_2943":-5,"_2945":2946,"_2947":2948},[3068,3069],{"_2932":2958,"_345":-5,"_1317":3071},{"_2932":2962,"_22":3073,"_2964":2965,"_2966":1500},[-5,3180],{"_2932":2970,"_2971":3181,"_2656":3186,"_2990":2991},{"_2932":2973,"_2974":3182},[3183],{"_2932":2977,"_2978":3184},{"_2932":2980,"_167":3080,"_1785":3081,"_2983":3185},{"_2932":2985,"_2656":3083},[3187],{"_22":3083,"_2989":3081},{"_2932":2933,"_167":3189,"_1785":3190,"_345":3191,"_2937":3192,"_2939":3193,"_2949":3196,"_2952":3197,"_2954":3198,"_2956":3199,"_2960":3200,"_2967":3202,"_2992":3194,"_2993":3195,"_2994":3192,"_2995":3214,"_2997":3215},"gid://shopify/Article/558812332088","the-innovation-mindset-exploring-the-new-role-of-retail-ctos-in-digital-transformation","The Innovation Mindset: Exploring the New Role of Retail CTOs in Digital Transformation","13 Mar 2025",{"_2932":2941,"_390":3194,"_2943":3195,"_2945":2946,"_2947":2948},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/Innovation_mindset_D_ad0110c2-b7d8-4c5b-a7f3-9bb967fd4055.jpg?v=1743099274","A digital cover of Shopify’s report, The Innovation Mindset: Five Shifts for Modern CTOs, set against a green gradient background.",[3069],"Today’s top retail CTOs aren’t just managing IT—they’re driving innovation. The Innovation Mindset report explores how leaders are embracing agility and reshaping the future. Ready to stay ahead? Download the report now.","

Today’s top retail CTOs aren’t just managing IT—they’re driving innovation. The Innovation Mindset report explores how leaders are embracing agility and reshaping the future.

Ready to stay ahead? Download the report now.

",{"_2932":2958,"_345":-5,"_1317":-5},{"_2932":2962,"_22":3201,"_2964":2965,"_2966":1500},"Ross Pounds",[-5,3203],{"_2932":2970,"_2971":3204,"_2656":3212,"_2990":2991},{"_2932":2973,"_2974":3205},[3206],{"_2932":2977,"_2978":3207},{"_2932":2980,"_167":3208,"_1785":3209,"_2983":3210},"gid://shopify/Metaobject/30676844600","peyman-naeini",{"_2932":2985,"_2656":3211},"Peyman Naeini",[3213],{"_22":3211,"_2989":3209},"2025-03-13T18:14:00Z","enterprise-ecommerce",{"_2932":2933,"_167":3217,"_1785":3218,"_345":3219,"_2937":3220,"_2939":3221,"_2949":3223,"_2952":3224,"_2954":3225,"_2956":3226,"_2960":3227,"_2967":3228,"_2992":3222,"_2993":-5,"_2994":3220,"_2995":3240,"_2997":3215},"gid://shopify/Article/558805745720","graphql-vs-rest","GraphQL vs. REST: Why GraphQL Wins for Enterprise Commerce","16 Mar 2025",{"_2932":2941,"_390":3222,"_2943":-5,"_2945":2946,"_2947":2948},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/graphql_20vs_20rest_e3b2568d-6196-47a0-9c4f-468ca6add79d.png?v=1742220712",[3069],"Discover why GraphQL APIs outperform REST for enterprise commerce with faster load times, reduced data transfer, and better developer experience.","

Discover why GraphQL APIs outperform REST for enterprise commerce with faster load times, reduced data transfer, and better developer experience.

",{"_2932":2958,"_345":3219,"_1317":3224},{"_2932":2962,"_22":3159,"_2964":2965,"_2966":1500},[-5,3229],{"_2932":2970,"_2971":3230,"_2656":3238,"_2990":2991},{"_2932":2973,"_2974":3231},[3232],{"_2932":2977,"_2978":3233},{"_2932":2980,"_167":3234,"_1785":3235,"_2983":3236},"gid://shopify/Metaobject/30284415032","nick-moore",{"_2932":2985,"_2656":3237},"Nick Moore",[3239],{"_22":3237,"_2989":3235},"2025-03-16T15:18:58Z","category2Articles",[3243,3261,3281,3312],{"_2932":2933,"_167":3244,"_1785":3245,"_345":3246,"_2937":3247,"_2939":3248,"_2949":3251,"_2952":3252,"_2954":3253,"_2956":3254,"_2960":3255,"_2967":3257,"_2992":3249,"_2993":3250,"_2994":3247,"_2995":3259,"_2997":3260},"gid://shopify/Article/558804336696","unified-commerce-represent-waterdrop","3 Ways Represent and waterdrop® Drive Unified Commerce with Shopify","12 Mar 2025",{"_2932":2941,"_390":3249,"_2943":3250,"_2945":2946,"_2947":2948},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/Unified_Commerce_EMEA_Represent_Waterdrop_d5ea66c9-3704-4a80-a6ff-25d5a2194d1f.jpg?v=1741772384","A customer taps a Visa card on a Shopify POS payment terminal at a retail counter, with a tablet screen and product boxes in the background.",[2537,3042,3069,2951],"Discover how two rapidly growing brands from the UK and Austria, Represent and Waterdrop, are using Shopify to connect channels and deliver incredible customer experiences.","

Discover how two rapidly growing brands from the UK and Austria, Represent and Waterdrop, are using Shopify to connect channels and deliver incredible customer experiences.

",{"_2932":2958,"_345":-5,"_1317":3252},{"_2932":2962,"_22":3256,"_2964":2965,"_2966":1500},"Esther Vogelfänger",[-5,3258],{},"2025-03-12T09:39:02Z","case-study",{"_2932":2933,"_167":3262,"_1785":3263,"_345":3264,"_2937":3265,"_2939":3266,"_2949":3268,"_2952":3272,"_2954":3273,"_2956":3274,"_2960":3276,"_2967":3277,"_2992":3267,"_2993":-5,"_2994":3265,"_2995":3279,"_2997":3280},"gid://shopify/Article/558797553720","change-roundtable","Boden and World of Books Share their Top 3 Digital Transformation Tips","26 Feb 2025",{"_2932":2941,"_390":3267,"_2943":-5,"_2945":2946,"_2947":2948},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/resized_image.png?v=1740578609",[3269,2537,3069,3270,3271,3124,2951],"Business Management and Leadership","In Conversation","Migrations","Ana Machado da Silva, Senior Head of Product Management and Experience at Boden, and David Magee, Product Director at World of Books, reveal best practices on navigating enterprise tech stack transformation.","

Ana Machado da Silva, Senior Head of Product Management and Experience at Boden, and David Magee, Product Director at World of Books, reveal best practices on navigating enterprise tech stack transformation.

",{"_2932":2958,"_345":-5,"_1317":3275},"Companies Boden and World of Books reveal best practices on navigating enterprise tech stack transformation in a roundtable conversation about change with Shopify.",{"_2932":2962,"_22":3256,"_2964":2965,"_2966":1500},[-5,3278],{},"2025-02-26T14:00:51Z","business-management-leadership",{"_2932":2933,"_167":3282,"_1785":3283,"_345":3284,"_2937":3285,"_2939":3286,"_2949":3288,"_2952":965,"_2954":965,"_2956":3289,"_2960":3291,"_2967":3292,"_2992":3287,"_2993":-5,"_2994":3285,"_2995":3311,"_2997":3215},"gid://shopify/Article/558793392184","shopify-algolia-composable-architecture","Deliver Fast, Relevant, and Personalized Search With Shopify’s Composable Architecture and Algolia","21 Feb 2025",{"_2932":2941,"_390":3287,"_2943":-5,"_2945":2946,"_2947":2948},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/algolia_expressing_enterprise_architecture_1_20637675-b1d5-44cd-89da-bb769b7e8ef0.jpg?v=1740415646",[3069],{"_2932":2958,"_345":-5,"_1317":3290},"See how Shopify's composable architecture allows enterprises to use Algolia’s end-to-end AI search-and-discovery platform to create powerful and compelling search experiences.",{"_2932":2962,"_22":3073,"_2964":2965,"_2966":1500},[-5,3293],{"_2932":2970,"_2971":3294,"_2656":3308,"_2990":2991},{"_2932":2973,"_2974":3295},[3296,3302],{"_2932":2977,"_2978":3297},{"_2932":2980,"_167":3298,"_1785":3299,"_2983":3300},"gid://shopify/Metaobject/31026085944","clement-daigremont",{"_2932":2985,"_2656":3301},"Clément Daigremont",{"_2932":2977,"_2978":3303},{"_2932":2980,"_167":3304,"_1785":3305,"_2983":3306},"gid://shopify/Metaobject/31026118712","sandra-katz",{"_2932":2985,"_2656":3307},"Sandra Katz",[3309,3310],{"_22":3301,"_2989":3299},{"_22":3307,"_2989":3305},"2025-02-21T15:09:05Z",{"_2932":2933,"_167":3313,"_1785":3314,"_345":3315,"_2937":3316,"_2939":3317,"_2949":3320,"_2952":3321,"_2954":3322,"_2956":3323,"_2960":3324,"_2967":3325,"_2992":3318,"_2993":3319,"_2994":3316,"_2995":3337,"_2997":3215},"gid://shopify/Article/558789558328","base-layer-api","A Base Layer API Provides the Structure and Flexibility to Compete","10 Feb 2025",{"_2932":2941,"_390":3318,"_2943":3319,"_2945":2946,"_2947":2948},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/base-layer-api.png?v=1739200530","Alt text: A translucent glass cube rests on a gradient blue surface, symbolizing clarity and simplicity in a modern minimalist design.",[3069,1803],"Explore how a base layer API serves as a critical solution in modern ecommerce, enabling seamless integrations and providing the foundation necessary for agility and growth amidst rapid market changes.","

Explore how a base layer API serves as a critical solution in modern ecommerce, enabling seamless integrations and providing the foundation necessary for agility and growth amidst rapid market changes.

",{"_2932":2958,"_345":-5,"_1317":-5},{"_2932":2962,"_22":2963,"_2964":2965,"_2966":1500},[-5,3326],{"_2932":2970,"_2971":3327,"_2656":3335,"_2990":2991},{"_2932":2973,"_2974":3328},[3329],{"_2932":2977,"_2978":3330},{"_2932":2980,"_167":3331,"_1785":3332,"_2983":3333},"gid://shopify/Metaobject/30502322232","aaron-bartleson",{"_2932":2985,"_2656":3334},"Aaron Bartleson",[3336],{"_22":3334,"_2989":3332},"2025-02-10T15:03:40Z","b2bSection",[3340,3366,3392,3418],{"_2932":2933,"_167":3341,"_1785":3342,"_345":3343,"_2937":3344,"_2939":3345,"_2949":3347,"_2952":3348,"_2954":3349,"_2956":3350,"_2960":3352,"_2967":3353,"_2992":3346,"_2993":-5,"_2994":3344,"_2995":3365,"_2997":3171},"gid://shopify/Article/558803746872","b2b-customer-portal","How B2B Customer Portals Boost Conversions and Drive Customer Loyalty","11 Mar 2025",{"_2932":2941,"_390":3346,"_2943":-5,"_2945":2946,"_2947":2948},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/b2b_20ecommerce_20portal_e9967b7a-f264-4927-97eb-e4f2a0acd7e5.jpg?v=1741961766",[2496],"Discover how B2B customer portals drive sales growth with self-service experiences that meet modern buyer expectations and free your team to focus on growth.","

Discover how B2B customer portals drive sales growth with self-service experiences that meet modern buyer expectations and free your team to focus on growth.

",{"_2932":2958,"_345":3351,"_1317":3348},"How B2B Customer Portals Boost Conversions and Drive Customer Loyalty ",{"_2932":2962,"_22":2963,"_2964":2965,"_2966":1500},[-5,3354],{"_2932":2970,"_2971":3355,"_2656":3363,"_2990":2991},{"_2932":2973,"_2974":3356},[3357],{"_2932":2977,"_2978":3358},{"_2932":2980,"_167":3359,"_1785":3360,"_2983":3361},"gid://shopify/Metaobject/7757955128","mandie-sellars",{"_2932":2985,"_2656":3362},"Mandie Sellars",[3364],{"_22":3362,"_2989":3360},"2025-03-11T12:56:25Z",{"_2932":2933,"_167":3367,"_1785":3368,"_345":3369,"_2937":3370,"_2939":3371,"_2949":3374,"_2952":3375,"_2954":3376,"_2956":3377,"_2960":3378,"_2967":3379,"_2992":3372,"_2993":3373,"_2994":3370,"_2995":3391,"_2997":3171},"gid://shopify/Article/558785396792","after-sale-service","After-Sale Service: Learn the Art of B2B Customer Retention","20 Jan 2025",{"_2932":2941,"_390":3372,"_2943":3373,"_2945":3121,"_2947":3122},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/ShopifyPlus_Blog_Ecommerce_Strategy_Plan_3840x2160_1_9b5f30b7-b784-4755-ba79-08cf04deefa9.jpg?v=1738353668","Vibrant illustration showcasing digital marketing elements like a shopping cart, cursor, satisfaction rating, and customer feedback on a vivid blue background.",[2496],"When a customer buys a product from your store, you can use after-sale service to make sure they feel good about their purchase and are likely to buy from you again.","

When a customer buys a product from your store, you can use after-sale service to make sure they feel good about their purchase and are likely to buy from you again.

",{"_2932":2958,"_345":-5,"_1317":3375},{"_2932":2962,"_22":3159,"_2964":2965,"_2966":1500},[-5,3380],{"_2932":2970,"_2971":3381,"_2656":3389,"_2990":2991},{"_2932":2973,"_2974":3382},[3383],{"_2932":2977,"_2978":3384},{"_2932":2980,"_167":3385,"_1785":3386,"_2983":3387},"gid://shopify/Metaobject/29978787896","kimball-gardner",{"_2932":2985,"_2656":3388},"Kimball Gardner",[3390],{"_22":3388,"_2989":3386},"2025-01-20T17:13:00Z",{"_2932":2933,"_167":3393,"_1785":3394,"_345":3395,"_2937":3396,"_2939":3397,"_2949":3400,"_2952":3401,"_2954":3402,"_2956":3403,"_2960":3404,"_2967":3405,"_2992":3398,"_2993":3399,"_2994":3396,"_2995":3417,"_2997":3171},"gid://shopify/Article/558781464632","ecommerce-for-distributors","Ecommerce for Distributors: Overcoming Common Challenges and Maximizing Growth","28 Jan 2025",{"_2932":2941,"_390":3398,"_2943":3399,"_2945":2946,"_2947":2948},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/ecommerce_20for_20distributors_1.png?v=1738353263","A cardboard box with a cursor clicking an \"Add to cart\" button, symbolizing online shopping, set against a soft green background.",[2496],"The benefits of ecommerce are especially appealing for distributors. Buyers can self-serve through customizable, digital storefronts, so sales teams are freed up to maximize their pitch potential.","

The benefits of ecommerce are especially appealing for distributors. Buyers can self-serve through customizable, digital storefronts, so sales teams are freed up to maximize their pitch potential.

",{"_2932":2958,"_345":-5,"_1317":3401},{"_2932":2962,"_22":2963,"_2964":2965,"_2966":1500},[-5,3406],{"_2932":2970,"_2971":3407,"_2656":3415,"_2990":2991},{"_2932":2973,"_2974":3408},[3409],{"_2932":2977,"_2978":3410},{"_2932":2980,"_167":3411,"_1785":3412,"_2983":3413},"gid://shopify/Metaobject/7758118968","chris-payne",{"_2932":2985,"_2656":3414},"Chris Payne",[3416],{"_22":3414,"_2989":3412},"2025-01-28T19:52:00Z",{"_2932":2933,"_167":3419,"_1785":3420,"_345":3421,"_2937":3422,"_2939":3423,"_2949":3425,"_2952":3426,"_2954":3426,"_2956":3427,"_2960":3429,"_2967":3430,"_2992":3424,"_2993":-5,"_2994":3422,"_2995":3439,"_2997":3171},"gid://shopify/Article/558775828536","saas-b2b-ecommerce","How to Choose the Right SaaS B2B Ecommerce Platform","8 Jan 2025",{"_2932":2941,"_390":3424,"_2943":-5,"_2945":2946,"_2947":2948},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/saas_20b2b_20ecommerce.png?v=1736376898",[2496],"Learn how SaaS B2B ecommerce platforms help businesses overcome legacy challenges, scale operations, and deliver modern, self-service buyer experiences",{"_2932":2958,"_345":3421,"_1317":3428},"Learn how SaaS B2B ecommerce platforms help businesses overcome legacy challenges, scale operations, and deliver modern, self-service buyer experiences.",{"_2932":2962,"_22":3159,"_2964":2965,"_2966":1500},[-5,3431],{"_2932":2970,"_2971":3432,"_2656":3437,"_2990":2991},{"_2932":2973,"_2974":3433},[3434],{"_2932":2977,"_2978":3435},{"_2932":2980,"_167":3359,"_1785":3360,"_2983":3436},{"_2932":2985,"_2656":3362},[3438],{"_22":3362,"_2989":3360},"2025-01-08T22:54:57Z","miniCategory2Articles",[3442,3449,3455,3459],{"_167":1308,"_345":3443,"_3444":3445,"_2949":3446,"_2997":3448},"Total Cost of Ownership Calculator + Report","path","https://www.shopify.com/compare/tco?itcat=enterprise&itterm=blog-home-banner-24q3_baubacbcaam",[3447],"TCO","tco",{"_167":3450,"_345":3451,"_3444":3452,"_2949":3453,"_2997":3454},2,"The Guide to Headless 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Conversions","https://www.shopify.com/case-studies/everlane",[2537],"/case-studies","https://cdn.shopify.com/b/shopify-brochure2-assets/935476b9e0b07eda79010e4a1f58db1a.jpg",{"_167":1437,"_345":3472,"_3444":3473,"_2949":3474,"_2997":3469,"_2992":3475},"Dollar Shave Club Migrates from a Homegrown Platform and Cuts Tech Spend by 40%","https://www.shopify.com/case-studies/dollar-shave-club",[2537],"https://cdn.shopify.com/b/shopify-brochure2-assets/0f9c7889a3159f57f89a6653801f3c2e.png?originalWidth=2056&originalHeight=1157",{"_167":1368,"_345":3477,"_3444":3478,"_2949":3479,"_2997":3469,"_2992":3480},"How 4ocean switched back to Shopify from BigCommerce to focus on their core business","https://www.shopify.com/case-studies/4ocean",[2537],"https://cdn.shopify.com/b/shopify-brochure2-assets/ef980c51e2c9ba4d3e867c018bb1f14a.webp",{"_167":3482,"_345":3483,"_3444":3484,"_2949":3485,"_2997":3469,"_2992":3486},8,"How Decor Steals replatformed from Salesforce Commerce Cloud to innovate faster and reduce development costs","https://www.shopify.com/case-studies/decor-steals",[2537],"https://cdn.shopify.com/b/shopify-brochure2-assets/3c02fc0e7eca2e9ea9f3bbe0d98973f4.png","category3Articles",[3489,3493,3497,3502,3506,3511],{"_167":2837,"_345":3490,"_3444":3491,"_2949":3492,"_2997":3469},"Lulu and Georgia Scales Exponentially After Migrating from Adobe Commerce to Shopify","https://www.shopify.com/case-studies/lulu-and-georgia",[2537],{"_167":1386,"_345":3494,"_3444":3495,"_2949":3496,"_2997":3469},"Ditching BigCommerce, Embracing 25% Savings: Lull's Shopify Growth Story","https://www.shopify.com/case-studies/lull",[2537],{"_167":3498,"_345":3499,"_3444":3500,"_2949":3501,"_2997":3469},11,"Ruggable goes headless and scales to 8 markets with Shopify","https://www.shopify.com/case-studies/ruggable",[2537],{"_167":1401,"_345":3503,"_3444":3504,"_2949":3505,"_2997":3469},"From launch to viral success: Our Place’s Shopify growth story","https://www.shopify.com/case-studies/our-place",[2537],{"_167":3507,"_345":3508,"_3444":3509,"_2949":3510,"_2997":3469},13,"Scaling Success: Arhaus's Journey from a Complex Custom Build to Shopify","https://www.shopify.com/case-studies/arhaus",[2537],{"_167":2885,"_345":3512,"_3444":3513,"_2949":3514,"_2997":3469},"Bombas migrated for site stability, and is also saving $108,000 a year in platform costs","https://www.shopify.com/case-studies/bombas",[2537],"mostReadArticles",[3517,3548,3578,3606],{"_2932":2933,"_167":3518,"_1785":3519,"_345":3520,"_2937":3521,"_2939":3522,"_2949":3525,"_2952":3526,"_2954":3527,"_2956":3528,"_2960":3529,"_2967":3531,"_2992":3523,"_2993":3524,"_2994":3521,"_2995":3547,"_2997":3033},"gid://shopify/Article/558653341752","ecommerce-fashion-industry","The State of the Ecommerce Fashion Industry: Statistics, Trends, and Strategies to Use in 2025","27 Jan 2025",{"_2932":2941,"_390":3523,"_2943":3524,"_2945":2946,"_2947":2948},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/fashion-ecommerce.jpg?v=1738095976","Collage of fashion items including a shirt, handbag, sweater, jeans, and leather top on a gradient background.",[3009],"The ecommerce fashion industry is changing drastically. Here are the trends, strategies, and data you need to know in 2025.","

The ecommerce fashion industry is changing drastically. Here are the trends, strategies, and data you need to know in 2025.

",{"_2932":2958,"_345":-5,"_1317":3526},{"_2932":2962,"_22":3530,"_2964":2965,"_2966":1500},"Volodymyr Pavlivskyi",[-5,3532],{"_2932":2970,"_2971":3533,"_2656":3544,"_2990":2991},{"_2932":2973,"_2974":3534},[3535,3541],{"_2932":2977,"_2978":3536},{"_2932":2980,"_167":3537,"_1785":3538,"_2983":3539},"gid://shopify/Metaobject/7758151736","leah-levine-kaminsky",{"_2932":2985,"_2656":3540},"Leah Levine Kaminsky",{"_2932":2977,"_2978":3542},{"_2932":2980,"_167":3026,"_1785":3027,"_2983":3543},{"_2932":2985,"_2656":2963},[3545,3546],{"_22":3540,"_2989":3538},{"_22":2963,"_2989":3027},"2025-01-27T06:00:00Z",{"_2932":2933,"_167":3549,"_1785":3550,"_345":3551,"_2937":3552,"_2939":3553,"_2949":3556,"_2952":3557,"_2954":3558,"_2956":3559,"_2960":3560,"_2967":3561,"_2992":3554,"_2993":3555,"_2994":3552,"_2995":3577,"_2997":3087},"gid://shopify/Article/558649507896","third-party-logistics-3pl","What Is a 3PL? How To Choose a Provider in 2025","17 Sept 2024",{"_2932":2941,"_390":3554,"_2943":3555,"_2945":2946,"_2947":2948},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/Understanding_3PL.png?v=1726236371","Isometric view of a 3PL warehouse with trucks parked outside on a blue background.",[3068],"3PL involves outsourcing logistics and supply chain management functions to external service providers. Learn how to choose your 3PL partner in this guide.","

3PL involves outsourcing logistics and supply chain management functions to external service providers. Learn how to choose your 3PL partner in this guide.

",{"_2932":2958,"_345":3551,"_1317":3557},{"_2932":2962,"_22":3530,"_2964":2965,"_2966":1500},[-5,3562],{"_2932":2970,"_2971":3563,"_2656":3574,"_2990":2991},{"_2932":2973,"_2974":3564},[3565,3568],{"_2932":2977,"_2978":3566},{"_2932":2980,"_167":2981,"_1785":2982,"_2983":3567},{"_2932":2985,"_2656":2986},{"_2932":2977,"_2978":3569},{"_2932":2980,"_167":3570,"_1785":3571,"_2983":3572},"gid://shopify/Metaobject/7756546104","jessica-lockhart",{"_2932":2985,"_2656":3573},"Jessica Wynne Lockhart",[3575,3576],{"_22":2986,"_2989":2982},{"_22":3573,"_2989":3571},"2024-09-17T07:00:00Z",{"_2932":2933,"_167":3579,"_1785":3580,"_345":3581,"_2937":3582,"_2939":3583,"_2949":3586,"_2952":965,"_2954":965,"_2956":3587,"_2960":3588,"_2967":3589,"_2992":3584,"_2993":3585,"_2994":3582,"_2995":3605,"_2997":3171},"gid://shopify/Article/558648524856","wholesale-ecommerce-websites","Wholesale Ecommerce: How It Works, Types, and Benefits to Wholesalers (2024)","7 Jun 2023",{"_2932":2941,"_390":3584,"_2943":3585,"_2945":2946,"_2947":2948},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/wholesale_ecommerce_websites_1.png?v=1721066771","Three wholesale website interfaces displayed side by side, featuring cosmetics, a corporate report, and a makeup promotion.",[2496],{"_2932":2958,"_345":-5,"_1317":-5},{"_2932":2962,"_22":3530,"_2964":2965,"_2966":1500},[-5,3590],{"_2932":2970,"_2971":3591,"_2656":3602,"_2990":2991},{"_2932":2973,"_2974":3592},[3593,3599],{"_2932":2977,"_2978":3594},{"_2932":2980,"_167":3595,"_1785":3596,"_2983":3597},"gid://shopify/Metaobject/7756316728","aaron-orendorff",{"_2932":2985,"_2656":3598},"Aaron Orendorff",{"_2932":2977,"_2978":3600},{"_2932":2980,"_167":3026,"_1785":3027,"_2983":3601},{"_2932":2985,"_2656":2963},[3603,3604],{"_22":3598,"_2989":3596},{"_22":2963,"_2989":3027},"2023-06-07T18:30:00Z",{"_2932":2933,"_167":3607,"_1785":3608,"_345":3609,"_2937":3610,"_2939":3611,"_2949":3614,"_2952":3615,"_2954":3616,"_2956":3617,"_2960":3618,"_2967":3619,"_2992":3612,"_2993":3613,"_2994":3610,"_2995":3628,"_2997":3280},"gid://shopify/Article/558646198328","online-sales-tax-ecommerce","Ecommerce Sales Tax: Everything You Need to Know When Selling Online","15 Feb 2025",{"_2932":2941,"_390":3612,"_2943":3613,"_2945":3121,"_2947":3122},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/7pI4Lqdm20GsFj4aAtwjYe_1dffcb78-5483-4f90-84eb-2ad1f0ba5142.jpg?v=1739734999","ecommerce sales tax",[3269],"Stay tax compliant with this ecommerce sales tax guide, wherever you’re based in the US.","

Stay tax compliant with this ecommerce sales tax guide, wherever you’re based in the US.

",{"_2932":2958,"_345":-5,"_1317":-5},{"_2932":2962,"_22":3530,"_2964":2965,"_2966":1500},[-5,3620],{"_2932":2970,"_2971":3621,"_2656":3626,"_2990":2991},{"_2932":2973,"_2974":3622},[3623],{"_2932":2977,"_2978":3624},{"_2932":2980,"_167":3020,"_1785":3021,"_2983":3625},{"_2932":2985,"_2656":3023},[3627],{"_22":3023,"_2989":3021},"2025-02-15T19:16:00Z","subNavTopics",[3631,3633,3637,3641,3644,3648,3653],{"_345":3069,"_1317":3632,"_1785":3215,"_1311":1026},"Strategies for managing high volume transactions, integrating complex supply chains, and customizing global storefronts for enterprise-level sales.",{"_345":3634,"_1317":3635,"_1785":3448,"_1311":3636},"Total cost of ownership (TCO)","Understand the return on investment for various ecommerce strategies and technologies, helping you make informed decisions about where to allocate resources.","globe",{"_345":3271,"_1317":3638,"_1785":3639,"_1311":3640},"Guiding you through the technical and strategic processes involved in moving your store from one ecommerce platform to another.","migrations","trend",{"_345":2496,"_1317":3642,"_1785":3171,"_1311":3643},"Offer personalized experiences that cater specifically to business clients, such as custom pricing, bulk ordering, and exclusive product lines.","cycle",{"_345":1803,"_1317":3645,"_1785":3646,"_1311":3647},"Learn how to integrate sophisticated backend systems with flexible frontend designs to create a fluid, responsive online shopping experience in a headless commerce setup.","headless-commerce","laptop",{"_345":3649,"_1317":3650,"_1785":3651,"_1311":3652},"Announcements","Stay informed with the latest updates, upgrades, and new features from Shopify, a leading ecommerce platform.","announcements","channels",{"_345":2951,"_1317":3654,"_1785":2998},"Create seamless shopping experiences for customers worldwide. Delve into how businesses can integrate omnichannel strategies, retail and POS, and multi-channel retailing facets to streamline operations, enhance customer engagement, and expand their global reach.","settings",{"_3657":3658,"_3662":3663,"_3665":3666},"threePane",{"_1113":3069,"_3659":3660,"_3661":965},"subHeading","Guides & Resources","leftSubHeading","twoPane",{"_1113":876,"_390":3664},"http://shopify.com/case-studies","category4",{"_1113":3667,"_390":3668,"_3669":3667},"Recommended","/enterprise/blog/topics","preferredBlogCardTag","actionData"]