Multi-brand ecommerce can expand your store’s offerings and growth potential. But what are some ways you can grow a store without the benefits of DTC exclusives?

","seo",{"_3222":3247,"_2180":-5,"_1421":3248},"SEO","Discover why multi‑brand ecommerce is surging in 2025 and how to win with AI merchandising, social commerce, Shopify Collective, and hybrid fulfillment.","authorV2",{"_3222":3251,"_3252":3253,"_3254":3255,"_3256":1608},"ArticleAuthor","name","Michael Keenan","avatarUrl","https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200&d=404","isDisabledAuthor","metafields",[-5,3259],{"_3222":3260,"_3261":3262,"_2536":3277,"_3280":3281},"Metafield","references",{"_3222":3263,"_3264":3265},"MetafieldReferenceConnection","edges",[3266],{"_3222":3267,"_3268":3269},"MetafieldReferenceEdge","node",{"_3222":3270,"_1805":3271,"_2011":3272,"_3273":3274},"Metaobject","gid://shopify/Metaobject/7756742712","brendan-mcconnell","field",{"_3222":3275,"_2536":3276},"MetaobjectField","Brendan McConnell",[3278],{"_3252":3276,"_3279":3272},"slug","key","authors","imageUrl","imageAltText","modifiedAt","modifiedAtRaw","2025-08-14T18:21:00Z","topicHandle","tips-and-strategies","heroArticles",[3291,3321],{"_3222":3223,"_1805":3292,"_2011":3293,"_2180":3294,"_3227":3228,"_3229":3295,"_3238":3300,"_3241":3302,"_3243":3303,"_3245":3304,"_3249":3306,"_3257":3308,"_3282":3296,"_3283":3297,"_3284":3228,"_3285":3286,"_3287":3320},"gid://shopify/Article/558646165560","optimizing-logistical-networks-how-to-develop-a-world-class-supply-chain","International Freight Shipping Guide: Costs and Tips (2025)",{"_3222":3231,"_1416":3296,"_3233":3297,"_3234":3298,"_3236":3299},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/2T8eVpsMhe3WEocSEwVIZU_be37314f-8462-41ca-a860-7a5fa060641a.jpg?v=1755532068","International freight shipping",3840,2160,[3301,3240],"Ecommerce Operations Logistics","Expanding your customer base is an essential part of a growing business. Discover how to streamline going global with international freight shipping.","

Expanding your customer base is an essential part of a growing business. Discover how to streamline going global with international freight shipping.

",{"_3222":3247,"_2180":-5,"_1421":3305},"Learn how to ship globally in 2025. Compare air, ocean, land freight, cut costs, navigate new carbon rules, and reach customers faster worldwide.",{"_3222":3251,"_3252":3307,"_3254":3255,"_3256":1608},"Mina Son",[-5,3309],{"_3222":3260,"_3261":3310,"_2536":3318,"_3280":3281},{"_3222":3263,"_3264":3311},[3312],{"_3222":3267,"_3268":3313},{"_3222":3270,"_1805":3314,"_2011":3315,"_3273":3316},"gid://shopify/Metaobject/7757529144","sarah-macdonald",{"_3222":3275,"_2536":3317},"Sarah MacDonald",[3319],{"_3252":3317,"_3279":3315},"ecommerce-operations-logistics",{"_3222":3223,"_1805":3322,"_2011":3323,"_2180":3324,"_3227":3325,"_3229":3326,"_3238":3329,"_3241":3331,"_3243":3332,"_3245":3333,"_3249":3334,"_3257":3335,"_3282":3327,"_3283":3328,"_3284":3325,"_3285":3347,"_3287":3348},"gid://shopify/Article/558646657080","mastering-feedback-loops","Customer Feedback Loops: How They Work and Examples","13 Aug 2025",{"_3222":3231,"_1416":3327,"_3233":3328,"_3234":3298,"_3236":3299},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/70q300PTrnu1ZZRDUmruqn_163c428f-35b1-48a4-9ff2-9b29039fcc33.jpg?v=1755532140","Customer Feedback Loops",[3330,3240],"Customer Experience","Learn why customer feedback loops are essential for improving product quality, increasing customer satisfaction, and staying ahead of the competition.","

Learn why customer feedback loops are essential for improving product quality, increasing customer satisfaction, and staying ahead of the competition.

",{"_3222":3247,"_2180":-5,"_1421":-5},{"_3222":3251,"_3252":3307,"_3254":3255,"_3256":1608},[-5,3336],{"_3222":3260,"_3261":3337,"_2536":3345,"_3280":3281},{"_3222":3263,"_3264":3338},[3339],{"_3222":3267,"_3268":3340},{"_3222":3270,"_1805":3341,"_2011":3342,"_3273":3343},"gid://shopify/Metaobject/7756283960","elise-dopson",{"_3222":3275,"_2536":3344},"Elise Dopson",[3346],{"_3252":3344,"_3279":3342},"2025-08-13T18:17:00Z","customer-experience",[3350,3376,3413,3440],{"_3222":3223,"_1805":3351,"_2011":3352,"_2180":3353,"_3227":3325,"_3229":3354,"_3238":3357,"_3241":3359,"_3243":3360,"_3245":3361,"_3249":3362,"_3257":3363,"_3282":3355,"_3283":3356,"_3284":3325,"_3285":3347,"_3287":3375},"gid://shopify/Article/558646493240","social-commerce-strategy","Social Commerce Strategy: Improve Your Social Selling With These 11 Strategies",{"_3222":3231,"_1416":3355,"_3233":3356,"_3234":3298,"_3236":3299},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/3KlKebLyt8lx5sAAdY633R_bd365b74-101a-4ed7-a7c2-c52519952d53.png?v=1755181578","ShopifyPlus SocialCommerce 3840x2160",[3358],"Unified Commerce","Taking a look at nine social commerce strategies that can improve your social selling efforts.","

Taking a look at nine social commerce strategies that can improve your social selling efforts.

",{"_3222":3247,"_2180":-5,"_1421":-5},{"_3222":3251,"_3252":3253,"_3254":3255,"_3256":1608},[-5,3364],{"_3222":3260,"_3261":3365,"_2536":3373,"_3280":3281},{"_3222":3263,"_3264":3366},[3367],{"_3222":3267,"_3268":3368},{"_3222":3270,"_1805":3369,"_2011":3370,"_3273":3371},"gid://shopify/Metaobject/7756873784","tamara-franklin",{"_3222":3275,"_2536":3372},"Tamara Franklin",[3374],{"_3252":3372,"_3279":3370},"unified-commerce",{"_3222":3223,"_1805":3377,"_2011":3378,"_2180":3379,"_3227":3380,"_3229":3381,"_3238":3385,"_3241":3387,"_3243":3388,"_3245":3389,"_3249":3390,"_3257":3392,"_3282":3382,"_3283":3383,"_3284":3380,"_3285":3411,"_3287":3412},"gid://shopify/Article/558653046840","ecommerce-tech-stack","How to Build an Ecommerce Tech Stack in 2025","11 Aug 2025",{"_3222":3231,"_1416":3382,"_3233":3383,"_3234":3299,"_3236":3384},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/syJXFaMIaEJuVra34TL6i_089d0128-ab28-4c9b-bd9f-966f7c19d70a.jpg?v=1754919018","ecommerce tech stacks",1215,[3386],"Enterprise ecommerce","An ecommerce tech stack is a collection of tools and platforms that work together to support all facets of your business—from content to payments to shipping.","

An ecommerce tech stack is a collection of tools and platforms that work together to support all facets of your business—from content to payments to shipping.

",{"_3222":3247,"_2180":-5,"_1421":3387},{"_3222":3251,"_3252":3391,"_3254":3255,"_3256":1608},"Adam Rogers",[-5,3393],{"_3222":3260,"_3261":3394,"_2536":3408,"_3280":3281},{"_3222":3263,"_3264":3395},[3396,3402],{"_3222":3267,"_3268":3397},{"_3222":3270,"_1805":3398,"_2011":3399,"_3273":3400},"gid://shopify/Metaobject/7757332536","roxanne-voidonicolas",{"_3222":3275,"_2536":3401},"Roxanne Voidonicolas",{"_3222":3267,"_3268":3403},{"_3222":3270,"_1805":3404,"_2011":3405,"_3273":3406},"gid://shopify/Metaobject/32025149496","brinda-gulati",{"_3222":3275,"_2536":3407},"Brinda Gulati",[3409,3410],{"_3252":3401,"_3279":3399},{"_3252":3407,"_3279":3405},"2025-08-11T06:00:00Z","enterprise-ecommerce",{"_3222":3223,"_1805":3414,"_2011":3415,"_2180":3416,"_3227":3417,"_3229":3418,"_3238":3420,"_3241":3421,"_3243":3422,"_3245":3423,"_3249":3425,"_3257":3426,"_3282":3419,"_3283":-5,"_3284":3417,"_3285":3438,"_3287":3439},"gid://shopify/Article/568834883640","b2b-order-management","B2B Order Management: The Complete Guide to Streamlining Business Operations in 2025","8 Aug 2025",{"_3222":3231,"_1416":3419,"_3233":-5,"_3234":3235,"_3236":3237},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/b2b_20order_20management_732211f5-3fbb-4786-9b6d-c1ad5eea9a7e.png?v=1754922274",[3148],"Discover how modern B2B order management transforms business operations. Learn implementation strategies, best practices, and platform selection criteria.","

Discover how modern B2B order management transforms business operations. Learn implementation strategies, best practices, and platform selection criteria.\n

",{"_3222":3247,"_2180":3424,"_1421":3421},"B2B Order Management: The Complete Guide to Streamlining Business Ops",{"_3222":3251,"_3252":3391,"_3254":3255,"_3256":1608},[-5,3427],{"_3222":3260,"_3261":3428,"_2536":3436,"_3280":3281},{"_3222":3263,"_3264":3429},[3430],{"_3222":3267,"_3268":3431},{"_3222":3270,"_1805":3432,"_2011":3433,"_3273":3434},"gid://shopify/Metaobject/7757955128","mandie-sellars",{"_3222":3275,"_2536":3435},"Mandie Sellars",[3437],{"_3252":3435,"_3279":3433},"2025-08-08T19:48:34Z","b2b-ecommerce",{"_3222":3223,"_1805":3441,"_2011":3442,"_2180":3443,"_3227":3417,"_3229":3444,"_3238":3446,"_3241":3447,"_3243":3448,"_3245":3449,"_3249":3451,"_3257":3452,"_3282":3445,"_3283":-5,"_3284":3417,"_3285":3463,"_3287":3439},"gid://shopify/Article/568835440696","b2b-ecommerce-personalization","B2B Ecommerce Personalization: How to Win, Retain, and Grow High-Value Accounts",{"_3222":3231,"_1416":3445,"_3233":-5,"_3234":3235,"_3236":3237},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/b2b_20ecommerce_20personalization_7474f4e4-0036-44e5-9751-1b66bab53a1d.png?v=1754922011",[3148],"Boost B2B sales and loyalty with ecommerce personalization strategies that shorten sales cycles and outpace competitors.","

Boost B2B sales and loyalty with ecommerce personalization strategies that shorten sales cycles and outpace competitors.

",{"_3222":3247,"_2180":3450,"_1421":3447},"B2B Ecommerce Personalization: How to Win, Retain, and Grow Accounts",{"_3222":3251,"_3252":3253,"_3254":3255,"_3256":1608},[-5,3453],{"_3222":3260,"_3261":3454,"_2536":3461,"_3280":3281},{"_3222":3263,"_3264":3455},[3456],{"_3222":3267,"_3268":3457},{"_3222":3270,"_1805":3458,"_2011":3459,"_3273":3460},"gid://shopify/Metaobject/7756349496","michael-keenan",{"_3222":3275,"_2536":3253},[3462],{"_3252":3253,"_3279":3459},"2025-08-08T19:41:21Z","category1Articles",[3466,3491,3516],{"_3222":3223,"_1805":3467,"_2011":3468,"_2180":3469,"_3227":3470,"_3229":3471,"_3238":3473,"_3241":3474,"_3243":3475,"_3245":3476,"_3249":3477,"_3257":3478,"_3282":3472,"_3283":-5,"_3284":3470,"_3285":3490,"_3287":3412},"gid://shopify/Article/568803688504","enterprise-exodus","The Enterprise Exodus: 4 Key Reasons Why Brands Are Moving to Shopify","20 Jun 2025",{"_3222":3231,"_1416":3472,"_3233":-5,"_3234":3235,"_3236":3237},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/The_Enterprise_Exodus__4_Key_Reasons_Why_Brands_Are_Moving_to_Shopify_eb02b646-feb4-4a25-ac5d-95547f32b94a.jpg?v=1750693186",[3386],"Discover why enterprise brands like Staples and Skullcandy migrate to Shopify for unified commerce, reduced complexity, rapid innovation, and a higher ROI.","

Discover why enterprise brands like Staples and Skullcandy migrate to Shopify for unified commerce, reduced complexity, rapid innovation, and a higher ROI.

",{"_3222":3247,"_2180":3469,"_1421":3474},{"_3222":3251,"_3252":3391,"_3254":3255,"_3256":1608},[-5,3479],{"_3222":3260,"_3261":3480,"_2536":3488,"_3280":3281},{"_3222":3263,"_3264":3481},[3482],{"_3222":3267,"_3268":3483},{"_3222":3270,"_1805":3484,"_2011":3485,"_3273":3486},"gid://shopify/Metaobject/31082971192","brock-everett",{"_3222":3275,"_2536":3487},"Brock Everett",[3489],{"_3252":3487,"_3279":3485},"2025-06-20T17:32:52Z",{"_3222":3223,"_1805":3492,"_2011":3493,"_2180":3494,"_3227":3495,"_3229":3496,"_3238":3498,"_3241":975,"_3243":975,"_3245":3499,"_3249":3501,"_3257":3503,"_3282":3497,"_3283":-5,"_3284":3495,"_3285":3515,"_3287":3320},"gid://shopify/Article/558821605432","order-management-manhattan-shopify","Optimizing Order Management for Enterprise Commerce with Manhattan Active Omni and Shopify","21 Apr 2025",{"_3222":3231,"_1416":3497,"_3233":-5,"_3234":3235,"_3236":3237},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/Manhattan_20Field_20CTO_20Reference_20Architecture_6a32c8d7-4344-4b18-83cf-b7e787c37821.png?v=1745509615",[3301,3386],{"_3222":3247,"_2180":-5,"_1421":3500},"Learn how our Manhattan integration combines the commerce capabilities of Shopify with the order management capabilities provided by Manhattan Active Omni.",{"_3222":3251,"_3252":3502,"_3254":3255,"_3256":1608},"Richard Moy",[-5,3504],{"_3222":3260,"_3261":3505,"_2536":3513,"_3280":3281},{"_3222":3263,"_3264":3506},[3507],{"_3222":3267,"_3268":3508},{"_3222":3270,"_1805":3509,"_2011":3510,"_3273":3511},"gid://shopify/Metaobject/31388696632","nick-horton",{"_3222":3275,"_2536":3512},"Nick Horton",[3514],{"_3252":3512,"_3279":3510},"2025-04-21T14:57:59Z",{"_3222":3223,"_1805":3517,"_2011":3518,"_2180":3519,"_3227":3520,"_3229":3521,"_3238":3524,"_3241":3525,"_3243":3526,"_3245":3527,"_3249":3528,"_3257":3530,"_3282":3522,"_3283":3523,"_3284":3520,"_3285":3542,"_3287":3412},"gid://shopify/Article/558812332088","the-innovation-mindset-exploring-the-new-role-of-retail-ctos-in-digital-transformation","The Innovation Mindset: Exploring the New Role of Retail CTOs in Digital Transformation","13 Mar 2025",{"_3222":3231,"_1416":3522,"_3233":3523,"_3234":3235,"_3236":3237},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/Innovation_mindset_D_ad0110c2-b7d8-4c5b-a7f3-9bb967fd4055.jpg?v=1743099274","A digital cover of Shopify’s report, The Innovation Mindset: Five Shifts for Modern CTOs, set against a green gradient background.",[3386],"Today’s top retail CTOs aren’t just managing IT—they’re driving innovation. The Innovation Mindset report explores how leaders are embracing agility and reshaping the future. Ready to stay ahead? Download the report now.","

Today’s top retail CTOs aren’t just managing IT—they’re driving innovation. The Innovation Mindset report explores how leaders are embracing agility and reshaping the future.

Ready to stay ahead? Download the report now.

",{"_3222":3247,"_2180":-5,"_1421":-5},{"_3222":3251,"_3252":3529,"_3254":3255,"_3256":1608},"Ross Pounds",[-5,3531],{"_3222":3260,"_3261":3532,"_2536":3540,"_3280":3281},{"_3222":3263,"_3264":3533},[3534],{"_3222":3267,"_3268":3535},{"_3222":3270,"_1805":3536,"_2011":3537,"_3273":3538},"gid://shopify/Metaobject/30676844600","peyman-naeini",{"_3222":3275,"_2536":3539},"Peyman Naeini",[3541],{"_3252":3539,"_3279":3537},"2025-03-13T18:14:00Z","category2Articles",[3545,3570,3588,3608],{"_3222":3223,"_1805":3546,"_2011":3547,"_2180":3548,"_3227":3549,"_3229":3550,"_3238":3552,"_3241":3553,"_3243":3554,"_3245":3555,"_3249":3556,"_3257":3557,"_3282":3551,"_3283":-5,"_3284":3549,"_3285":3569,"_3287":3412},"gid://shopify/Article/558805745720","graphql-vs-rest","GraphQL vs. REST: Why GraphQL Wins for Enterprise Commerce","16 Mar 2025",{"_3222":3231,"_1416":3551,"_3233":-5,"_3234":3235,"_3236":3237},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/graphql_20vs_20rest_e3b2568d-6196-47a0-9c4f-468ca6add79d.png?v=1742220712",[3386],"Discover why GraphQL APIs outperform REST for enterprise commerce with faster load times, reduced data transfer, and better developer experience.","

Discover why GraphQL APIs outperform REST for enterprise commerce with faster load times, reduced data transfer, and better developer experience.

",{"_3222":3247,"_2180":3548,"_1421":3553},{"_3222":3251,"_3252":3391,"_3254":3255,"_3256":1608},[-5,3558],{"_3222":3260,"_3261":3559,"_2536":3567,"_3280":3281},{"_3222":3263,"_3264":3560},[3561],{"_3222":3267,"_3268":3562},{"_3222":3270,"_1805":3563,"_2011":3564,"_3273":3565},"gid://shopify/Metaobject/30284415032","nick-moore",{"_3222":3275,"_2536":3566},"Nick Moore",[3568],{"_3252":3566,"_3279":3564},"2025-03-16T15:18:58Z",{"_3222":3223,"_1805":3571,"_2011":3572,"_2180":3573,"_3227":3574,"_3229":3575,"_3238":3578,"_3241":3579,"_3243":3580,"_3245":3581,"_3249":3582,"_3257":3584,"_3282":3576,"_3283":3577,"_3284":3574,"_3285":3586,"_3287":3587},"gid://shopify/Article/558804336696","unified-commerce-represent-waterdrop","3 Ways Represent and waterdrop® Drive Unified Commerce with Shopify","12 Mar 2025",{"_3222":3231,"_1416":3576,"_3233":3577,"_3234":3235,"_3236":3237},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/Unified_Commerce_EMEA_Represent_Waterdrop_d5ea66c9-3704-4a80-a6ff-25d5a2194d1f.jpg?v=1741772384","A customer taps a Visa card on a Shopify POS payment terminal at a retail counter, with a tablet screen and product boxes in the background.",[2407,3330,3386,3358],"Discover how two rapidly growing brands from the UK and Austria, Represent and Waterdrop, are using Shopify to connect channels and deliver incredible customer experiences.","

Discover how two rapidly growing brands from the UK and Austria, Represent and Waterdrop, are using Shopify to connect channels and deliver incredible customer experiences.

",{"_3222":3247,"_2180":-5,"_1421":3579},{"_3222":3251,"_3252":3583,"_3254":3255,"_3256":1608},"Esther Vogelfänger",[-5,3585],{},"2025-03-12T09:39:02Z","case-study",{"_3222":3223,"_1805":3589,"_2011":3590,"_2180":3591,"_3227":3592,"_3229":3593,"_3238":3595,"_3241":3599,"_3243":3600,"_3245":3601,"_3249":3603,"_3257":3604,"_3282":3594,"_3283":-5,"_3284":3592,"_3285":3606,"_3287":3607},"gid://shopify/Article/558797553720","change-roundtable","Boden and World of Books Share their Top 3 Digital Transformation Tips","26 Feb 2025",{"_3222":3231,"_1416":3594,"_3233":-5,"_3234":3235,"_3236":3237},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/resized_image.png?v=1740578609",[3596,2407,3386,3597,3598,3240,3358],"Business Management and Leadership","In Conversation","Migrations","Ana Machado da Silva, Senior Head of Product Management and Experience at Boden, and David Magee, Product Director at World of Books, reveal best practices on navigating enterprise tech stack transformation.","

Ana Machado da Silva, Senior Head of Product Management and Experience at Boden, and David Magee, Product Director at World of Books, reveal best practices on navigating enterprise tech stack transformation.

",{"_3222":3247,"_2180":-5,"_1421":3602},"Companies Boden and World of Books reveal best practices on navigating enterprise tech stack transformation in a roundtable conversation about change with Shopify.",{"_3222":3251,"_3252":3583,"_3254":3255,"_3256":1608},[-5,3605],{},"2025-02-26T14:00:51Z","business-management-leadership",{"_3222":3223,"_1805":3609,"_2011":3610,"_2180":3611,"_3227":3612,"_3229":3613,"_3238":3615,"_3241":975,"_3243":975,"_3245":3616,"_3249":3618,"_3257":3619,"_3282":3614,"_3283":-5,"_3284":3612,"_3285":3638,"_3287":3412},"gid://shopify/Article/558793392184","shopify-algolia-composable-architecture","Deliver Fast, Relevant, and Personalized Search With Shopify’s Composable Architecture and Algolia","21 Feb 2025",{"_3222":3231,"_1416":3614,"_3233":-5,"_3234":3235,"_3236":3237},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/algolia_expressing_enterprise_architecture_1_20637675-b1d5-44cd-89da-bb769b7e8ef0.jpg?v=1740415646",[3386],{"_3222":3247,"_2180":-5,"_1421":3617},"See how Shopify's composable architecture allows enterprises to use Algolia’s end-to-end AI search-and-discovery platform to create powerful and compelling search experiences.",{"_3222":3251,"_3252":3502,"_3254":3255,"_3256":1608},[-5,3620],{"_3222":3260,"_3261":3621,"_2536":3635,"_3280":3281},{"_3222":3263,"_3264":3622},[3623,3629],{"_3222":3267,"_3268":3624},{"_3222":3270,"_1805":3625,"_2011":3626,"_3273":3627},"gid://shopify/Metaobject/31026085944","clement-daigremont",{"_3222":3275,"_2536":3628},"Clément Daigremont",{"_3222":3267,"_3268":3630},{"_3222":3270,"_1805":3631,"_2011":3632,"_3273":3633},"gid://shopify/Metaobject/31026118712","sandra-katz",{"_3222":3275,"_2536":3634},"Sandra Katz",[3636,3637],{"_3252":3628,"_3279":3626},{"_3252":3634,"_3279":3632},"2025-02-21T15:09:05Z","b2bSection",[3641,3655,3669,3691],{"_3222":3223,"_1805":3441,"_2011":3442,"_2180":3443,"_3227":3417,"_3229":3642,"_3238":3643,"_3241":3447,"_3243":3448,"_3245":3644,"_3249":3645,"_3257":3646,"_3282":3445,"_3283":-5,"_3284":3417,"_3285":3463,"_3287":3439},{"_3222":3231,"_1416":3445,"_3233":-5,"_3234":3235,"_3236":3237},[3148],{"_3222":3247,"_2180":3450,"_1421":3447},{"_3222":3251,"_3252":3253,"_3254":3255,"_3256":1608},[-5,3647],{"_3222":3260,"_3261":3648,"_2536":3653,"_3280":3281},{"_3222":3263,"_3264":3649},[3650],{"_3222":3267,"_3268":3651},{"_3222":3270,"_1805":3458,"_2011":3459,"_3273":3652},{"_3222":3275,"_2536":3253},[3654],{"_3252":3253,"_3279":3459},{"_3222":3223,"_1805":3414,"_2011":3415,"_2180":3416,"_3227":3417,"_3229":3656,"_3238":3657,"_3241":3421,"_3243":3422,"_3245":3658,"_3249":3659,"_3257":3660,"_3282":3419,"_3283":-5,"_3284":3417,"_3285":3438,"_3287":3439},{"_3222":3231,"_1416":3419,"_3233":-5,"_3234":3235,"_3236":3237},[3148],{"_3222":3247,"_2180":3424,"_1421":3421},{"_3222":3251,"_3252":3391,"_3254":3255,"_3256":1608},[-5,3661],{"_3222":3260,"_3261":3662,"_2536":3667,"_3280":3281},{"_3222":3263,"_3264":3663},[3664],{"_3222":3267,"_3268":3665},{"_3222":3270,"_1805":3432,"_2011":3433,"_3273":3666},{"_3222":3275,"_2536":3435},[3668],{"_3252":3435,"_3279":3433},{"_3222":3223,"_1805":3670,"_2011":3671,"_2180":3672,"_3227":3673,"_3229":3674,"_3238":3676,"_3241":3677,"_3243":3678,"_3245":3679,"_3249":3680,"_3257":3681,"_3282":3675,"_3283":-5,"_3284":3673,"_3285":3690,"_3287":3439},"gid://shopify/Article/568823971896","b2b-beauty","B2B Beauty: Complete Guide to Wholesale Commerce Success (2025)","28 Jul 2025",{"_3222":3231,"_1416":3675,"_3233":-5,"_3234":3235,"_3236":3237},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/b2b-beauty_b1cbe3a6-69dc-42f0-b21b-e14616dfb94f.jpg?v=1753888929",[3148],"Discover how to build and scale your B2B beauty business with digital-first wholesale strategies, platform solutions, and proven growth tactics for 2025.","

Discover how to build and scale your B2B beauty business with digital-first wholesale strategies, platform solutions, and proven growth tactics for 2025.

",{"_3222":3247,"_2180":-5,"_1421":3677},{"_3222":3251,"_3252":3391,"_3254":3255,"_3256":1608},[-5,3682],{"_3222":3260,"_3261":3683,"_2536":3688,"_3280":3281},{"_3222":3263,"_3264":3684},[3685],{"_3222":3267,"_3268":3686},{"_3222":3270,"_1805":3341,"_2011":3342,"_3273":3687},{"_3222":3275,"_2536":3344},[3689],{"_3252":3344,"_3279":3342},"2025-07-28T22:58:48Z",{"_3222":3223,"_1805":3692,"_2011":3693,"_2180":3694,"_3227":3673,"_3229":3695,"_3238":3697,"_3241":3698,"_3243":3699,"_3245":3700,"_3249":3701,"_3257":3702,"_3282":3696,"_3283":-5,"_3284":3673,"_3285":3714,"_3287":3439},"gid://shopify/Article/568821612600","selling-auto-parts-online","How to Unlock the Multibillion-Dollar Opportunity of Selling Auto Parts Online",{"_3222":3231,"_1416":3696,"_3233":-5,"_3234":3235,"_3236":3237},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/selling_20auto_20parts_20online_ee2358e1-e26a-48db-906c-b76196cce7ea.png?v=1753888868",[3148],"Unlock the $75B auto parts ecommerce market. Learn what buyers want and how Shopify helps sellers scale with fitment, AR, and omnichannel tools.","

Unlock the $75B auto parts ecommerce market. Learn what buyers want and how Shopify helps sellers scale with fitment, AR, and omnichannel tools.

",{"_3222":3247,"_2180":-5,"_1421":3698},{"_3222":3251,"_3252":3391,"_3254":3255,"_3256":1608},[-5,3703],{"_3222":3260,"_3261":3704,"_2536":3712,"_3280":3281},{"_3222":3263,"_3264":3705},[3706],{"_3222":3267,"_3268":3707},{"_3222":3270,"_1805":3708,"_2011":3709,"_3273":3710},"gid://shopify/Metaobject/7758053432","ben-mccluskey",{"_3222":3275,"_2536":3711},"Ben McCluskey",[3713],{"_3252":3711,"_3279":3709},"2025-07-28T23:05:10Z","miniCategory2Articles",[3717,3724,3730],{"_1805":1409,"_2180":3718,"_3719":3720,"_3238":3721,"_3287":3723},"Total Cost of Ownership Calculator + Report","path","https://www.shopify.com/compare/tco?itcat=enterprise&itterm=blog-home-banner-24q3_baubacbcaam",[3722],"TCO","tco",{"_1805":3725,"_2180":3726,"_3719":3727,"_3238":3728,"_3287":3729},2,"The Guide to Headless Commerce","https://www.shopify.com/plus/guides/headless-commerce-guide?itcat=enterprise&itterm=blog-home-banner-24q3_baubacbcaam",[2212],"/enterprise/resources-center",{"_1805":1411,"_2180":3731,"_3719":3732,"_3238":3733,"_3287":3729},"The Guide to Optimizing Site Performance","https://www.shopify.com/plus/guides/ultimate-guide-to-site-speed?itcat=enterprise&itterm=blog-home-banner-24q3_baubacbcaam",[2212],"featuredCategory3Articles",[3736,3742,3747,3752],{"_1805":2743,"_2180":3737,"_3719":3738,"_3238":3739,"_3287":3740,"_3282":3741},"Shop Pay Speeds Up Everlane's Checkout and Boosts Conversions","https://www.shopify.com/case-studies/everlane",[2407],"/case-studies","https://cdn.shopify.com/b/shopify-brochure2-assets/935476b9e0b07eda79010e4a1f58db1a.jpg",{"_1805":1545,"_2180":3743,"_3719":3744,"_3238":3745,"_3287":3740,"_3282":3746},"Dollar Shave Club Migrates from a Homegrown Platform and Cuts Tech Spend by 40%","https://www.shopify.com/case-studies/dollar-shave-club",[2407],"https://cdn.shopify.com/b/shopify-brochure2-assets/0f9c7889a3159f57f89a6653801f3c2e.png?originalWidth=2056&originalHeight=1157",{"_1805":1473,"_2180":3748,"_3719":3749,"_3238":3750,"_3287":3740,"_3282":3751},"How 4ocean switched back to Shopify from BigCommerce to focus on their core business","https://www.shopify.com/case-studies/4ocean",[2407],"https://cdn.shopify.com/b/shopify-brochure2-assets/ef980c51e2c9ba4d3e867c018bb1f14a.webp",{"_1805":3753,"_2180":3754,"_3719":3755,"_3238":3756,"_3287":3740,"_3282":3757},8,"How Decor Steals replatformed from Salesforce Commerce Cloud to innovate faster and reduce development costs","https://www.shopify.com/case-studies/decor-steals",[2407],"https://cdn.shopify.com/b/shopify-brochure2-assets/3c02fc0e7eca2e9ea9f3bbe0d98973f4.png","category3Articles",[3760,3764,3768,3773,3777,3782],{"_1805":2745,"_2180":3761,"_3719":3762,"_3238":3763,"_3287":3740},"Lulu and Georgia Scales Exponentially After Migrating from Adobe Commerce to Shopify","https://www.shopify.com/case-studies/lulu-and-georgia",[2407],{"_1805":1492,"_2180":3765,"_3719":3766,"_3238":3767,"_3287":3740},"Ditching BigCommerce, Embracing 25% Savings: Lull's Shopify Growth Story","https://www.shopify.com/case-studies/lull",[2407],{"_1805":3769,"_2180":3770,"_3719":3771,"_3238":3772,"_3287":3740},11,"Ruggable goes headless and scales to 8 markets with Shopify","https://www.shopify.com/case-studies/ruggable",[2407],{"_1805":1508,"_2180":3774,"_3719":3775,"_3238":3776,"_3287":3740},"From launch to viral success: Our Place’s Shopify growth story","https://www.shopify.com/case-studies/our-place",[2407],{"_1805":3778,"_2180":3779,"_3719":3780,"_3238":3781,"_3287":3740},13,"Scaling Success: Arhaus's Journey from a Complex Custom Build to Shopify","https://www.shopify.com/case-studies/arhaus",[2407],{"_1805":2793,"_2180":3783,"_3719":3784,"_3238":3785,"_3287":3740},"Bombas migrated for site stability, and is also saving $108,000 a year in platform costs","https://www.shopify.com/case-studies/bombas",[2407],"mostReadArticles",[3788,3821,3851,3879],{"_3222":3223,"_1805":3789,"_2011":3790,"_2180":3791,"_3227":3792,"_3229":3793,"_3238":3796,"_3241":3798,"_3243":3799,"_3245":3800,"_3249":3801,"_3257":3803,"_3282":3794,"_3283":3795,"_3284":3792,"_3285":3819,"_3287":3820},"gid://shopify/Article/558653341752","ecommerce-fashion-industry","The State of the Ecommerce Fashion Industry: Statistics, Trends, and Strategies to Use in 2025","27 Jan 2025",{"_3222":3231,"_1416":3794,"_3233":3795,"_3234":3235,"_3236":3237},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/fashion-ecommerce.jpg?v=1738095976","Collage of fashion items including a shirt, handbag, sweater, jeans, and leather top on a gradient background.",[3797],"Industry Insights and Trends","The ecommerce fashion industry is changing drastically. Here are the trends, strategies, and data you need to know in 2025.","

The ecommerce fashion industry is changing drastically. Here are the trends, strategies, and data you need to know in 2025.

",{"_3222":3247,"_2180":-5,"_1421":3798},{"_3222":3251,"_3252":3802,"_3254":3255,"_3256":1608},"Volodymyr Pavlivskyi",[-5,3804],{"_3222":3260,"_3261":3805,"_2536":3816,"_3280":3281},{"_3222":3263,"_3264":3806},[3807,3813],{"_3222":3267,"_3268":3808},{"_3222":3270,"_1805":3809,"_2011":3810,"_3273":3811},"gid://shopify/Metaobject/7758151736","leah-levine-kaminsky",{"_3222":3275,"_2536":3812},"Leah Levine Kaminsky",{"_3222":3267,"_3268":3814},{"_3222":3270,"_1805":3458,"_2011":3459,"_3273":3815},{"_3222":3275,"_2536":3253},[3817,3818],{"_3252":3812,"_3279":3810},{"_3252":3253,"_3279":3459},"2025-01-27T06:00:00Z","industry-insights-and-trends",{"_3222":3223,"_1805":3822,"_2011":3823,"_2180":3824,"_3227":3825,"_3229":3826,"_3238":3829,"_3241":3830,"_3243":3831,"_3245":3832,"_3249":3833,"_3257":3834,"_3282":3827,"_3283":3828,"_3284":3825,"_3285":3850,"_3287":3320},"gid://shopify/Article/558649507896","third-party-logistics-3pl","What Is a 3PL? How To Choose a Provider in 2025","17 Sept 2024",{"_3222":3231,"_1416":3827,"_3233":3828,"_3234":3235,"_3236":3237},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/Understanding_3PL_f74d39db-51b2-4c09-b32c-adb933739bfd.png?v=1748945012","Isometric view of a 3PL warehouse with trucks parked outside on a blue background.",[3301],"3PL involves outsourcing logistics and supply chain management functions to external service providers. Learn how to choose your 3PL partner in this guide.","

3PL involves outsourcing logistics and supply chain management functions to external service providers. Learn how to choose your 3PL partner in this guide.

",{"_3222":3247,"_2180":3824,"_1421":3830},{"_3222":3251,"_3252":3802,"_3254":3255,"_3256":1608},[-5,3835],{"_3222":3260,"_3261":3836,"_2536":3847,"_3280":3281},{"_3222":3263,"_3264":3837},[3838,3841],{"_3222":3267,"_3268":3839},{"_3222":3270,"_1805":3341,"_2011":3342,"_3273":3840},{"_3222":3275,"_2536":3344},{"_3222":3267,"_3268":3842},{"_3222":3270,"_1805":3843,"_2011":3844,"_3273":3845},"gid://shopify/Metaobject/7756546104","jessica-lockhart",{"_3222":3275,"_2536":3846},"Jessica Wynne Lockhart",[3848,3849],{"_3252":3344,"_3279":3342},{"_3252":3846,"_3279":3844},"2024-09-17T07:00:00Z",{"_3222":3223,"_1805":3852,"_2011":3853,"_2180":3854,"_3227":3855,"_3229":3856,"_3238":3859,"_3241":975,"_3243":975,"_3245":3860,"_3249":3861,"_3257":3862,"_3282":3857,"_3283":3858,"_3284":3855,"_3285":3878,"_3287":3439},"gid://shopify/Article/558648524856","wholesale-ecommerce-websites","Wholesale Ecommerce: How It Works, Types, and Benefits to Wholesalers (2024)","7 Jun 2023",{"_3222":3231,"_1416":3857,"_3233":3858,"_3234":3235,"_3236":3237},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/wholesale_ecommerce_websites_1.png?v=1721066771","Three wholesale website interfaces displayed side by side, featuring cosmetics, a corporate report, and a makeup promotion.",[3148],{"_3222":3247,"_2180":-5,"_1421":-5},{"_3222":3251,"_3252":3802,"_3254":3255,"_3256":1608},[-5,3863],{"_3222":3260,"_3261":3864,"_2536":3875,"_3280":3281},{"_3222":3263,"_3264":3865},[3866,3872],{"_3222":3267,"_3268":3867},{"_3222":3270,"_1805":3868,"_2011":3869,"_3273":3870},"gid://shopify/Metaobject/7756316728","aaron-orendorff",{"_3222":3275,"_2536":3871},"Aaron Orendorff",{"_3222":3267,"_3268":3873},{"_3222":3270,"_1805":3458,"_2011":3459,"_3273":3874},{"_3222":3275,"_2536":3253},[3876,3877],{"_3252":3871,"_3279":3869},{"_3252":3253,"_3279":3459},"2023-06-07T18:30:00Z",{"_3222":3223,"_1805":3880,"_2011":3881,"_2180":3882,"_3227":3883,"_3229":3884,"_3238":3887,"_3241":3888,"_3243":3889,"_3245":3890,"_3249":3891,"_3257":3892,"_3282":3885,"_3283":3886,"_3284":3883,"_3285":3904,"_3287":3607},"gid://shopify/Article/558646198328","online-sales-tax-ecommerce","Ecommerce Sales Tax: Everything You Need to Know When Selling Online","15 Feb 2025",{"_3222":3231,"_1416":3885,"_3233":3886,"_3234":3298,"_3236":3299},"https://cdn.shopify.com/s/files/1/0817/7988/4088/articles/7pI4Lqdm20GsFj4aAtwjYe_73b228ee-3a95-42ef-bfbf-816184c78bfb.jpg?v=1748945022","ecommerce sales tax",[3596],"Stay tax compliant with this ecommerce sales tax guide, wherever you’re based in the US.","

Stay tax compliant with this ecommerce sales tax guide, wherever you’re based in the US.

",{"_3222":3247,"_2180":-5,"_1421":-5},{"_3222":3251,"_3252":3802,"_3254":3255,"_3256":1608},[-5,3893],{"_3222":3260,"_3261":3894,"_2536":3902,"_3280":3281},{"_3222":3263,"_3264":3895},[3896],{"_3222":3267,"_3268":3897},{"_3222":3270,"_1805":3898,"_2011":3899,"_3273":3900},"gid://shopify/Metaobject/7756415032","marijana-kay",{"_3222":3275,"_2536":3901},"Marijana Kay",[3903],{"_3252":3901,"_3279":3899},"2025-02-15T19:16:00Z","subNavTopics",[3907,3909,3913,3917,3920,3924,3929],{"_2180":3386,"_1421":3908,"_2011":3412,"_1412":2043},"Strategies for managing high volume transactions, integrating complex supply chains, and customizing global storefronts for enterprise-level sales.",{"_2180":3910,"_1421":3911,"_2011":3723,"_1412":3912},"Total cost of ownership (TCO)","Understand the return on investment for various ecommerce strategies and technologies, helping you make informed decisions about where to allocate resources.","globe",{"_2180":3598,"_1421":3914,"_2011":3915,"_1412":3916},"Guiding you through the technical and strategic processes involved in moving your store from one ecommerce platform to another.","migrations","trend",{"_2180":3148,"_1421":3918,"_2011":3439,"_1412":3919},"Offer personalized experiences that cater specifically to business clients, such as custom pricing, bulk ordering, and exclusive product lines.","cycle",{"_2180":2032,"_1421":3921,"_2011":3922,"_1412":3923},"Learn how to integrate sophisticated backend systems with flexible frontend designs to create a fluid, responsive online shopping experience in a headless commerce setup.","headless-commerce","laptop",{"_2180":3925,"_1421":3926,"_2011":3927,"_1412":3928},"Announcements","Stay informed with the latest updates, upgrades, and new features from Shopify, a leading ecommerce platform.","announcements","channels",{"_2180":3358,"_1421":3930,"_2011":3375},"Create seamless shopping experiences for customers worldwide. Delve into how businesses can integrate omnichannel strategies, retail and POS, and multi-channel retailing facets to streamline operations, enhance customer engagement, and expand their global reach.","settings",{"_3933":3934,"_3938":3939,"_3941":3942,"_3946":3947},"threePane",{"_2157":3386,"_3935":3936,"_3937":975},"subHeading","Guides & Resources","leftSubHeading","twoPane",{"_2157":879,"_1416":3940},"http://shopify.com/case-studies","category4",{"_2157":3943,"_1416":3944,"_3945":3943},"Recommended","/enterprise/blog/topics","preferredBlogCardTag","images",{"_3948":3949},"summerEditionsPromotionBlogs",{"_3229":3950,"_2387":3952,"_3953":3954},{"_1416":3951},"https://cdn.shopify.com/b/shopify-brochure2-assets/19a0b6747889f79fc0d30eb827d9ba33.webp","/editions/summer2025?itcat=enterprise&itterm=enterprise-blog-banner-25q2_weucmpacaam","alt","Summer Editions Promotion","actionData","errors"]

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