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With the help of Shop’s one-tap checkout, UNTUCKit drove a 64% increase in customer lifetime value

UNTUCKit shirts

When a seemingly simple solution is created for a well-established problem, great brands are born. This is the root of UNTUCKit's success. Co-founders Chris Riccobono and Aaron Sanandres, frustrated by the fact that they couldn’t find shirts that looked good untucked, decided to take matters into their own hands. Fast forward 10 years and UNTUCKit’s line of perfectly tailored, casual untucked shirts are being worn by millions, sold now at 85 retail locations across the U.S., U.K., and Canada.

UNTUCKit’s commitment to customer experience naturally extends to its online store, where the company offers Shop Pay as an accelerated checkout option. The simplicity and speed of one-tap checkout not only helps increase checkout conversion but also builds lasting relationships with customers by driving a greater repeat purchase rate, offering automatic delivery tracking, and allowing UNTUCKit to re-engage shoppers with personalized recommendations and in-app shopping.

One-tap checkout provides an optimal experience, especially for our returning customers on the go shopping via mobile.


Napon Pintong — Senior Manager, Ecommerce


Fashion and Apparel

Previous platform



Shopify Plus, Shop Pay

Use case

Growth and Scale

With Shopify, UNTUCKit saw results fast.


Increase in average order value compared to UNTUCKit’s other checkouts


Increase in 30-day customer repurchase rate


Increase in customer lifetime value

Join the ranks of brands changing fashion and apparel every day.

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