Have you considered an Armenian domain name? As the country code top-level domain (ccTLD) for Armenia, you may assume this domain name is only relevant for businesses established in its namesake country. But there are plenty of others who can benefit from this domain extension. For companies—or even individuals—whose names end in “am,” this domain name can be a clever way to condense your URL and catch your audience’s eye.
.am is operated by ISOC-AM, a local chapter of the Internet Society. While the ccTLD was originally intended for Armenian businesses, many of its current registrants use it as a domain hack for business or personal names that end in “am.” In 2016, a second Armenian top-level domain name, .հայ, was launched to support sites in the Armenian language.
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A .am domain name allows you to further brand yourself as an Armenian business. Since .am is less common than .com, but doesn’t sacrifice SEO, it’s also a great domain hack for non-Armenian brands.
If you’re based in Armenia or expanding your business there, .am can help you earn the trust of locals. Businesses whose names end in “am” (like Instagram and Stream) have also registered .am domains.
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