Market — your business
One platform to find and sell to the right shoppers, wherever they are.
Audience targeting
Attract the right customers
Identify your brand's ideal shoppers and learn how to reach them with content marketing, through SEO, and on social media.
Blog
Build your audience and boost store traffic with Shopify’s built-in blog.
SEO tools
Help people find your store with SEO tools to edit title tags, meta descriptions, and product details.
Customer groups
Target unique customer groups based on data gathered from your store with customer segmentation.
Learn how to target audiences on social media on the blog
Find out how to build your audience on Instagram with Shopify Learn
Learn how to create customer groups on the blog
“Shopify makes it really easy to run a campaign… all I have to do is set my daily budget.”
Ryan | Longboard Living
Campaign creation
Promote your products
Create online marketing campaigns so the right people see your store—no experience needed.
Email marketing
Create email campaigns from ready-made designs with Shopify Email.
Google Performance Max
Set a daily budget and let Google’s technology run strategic campaigns for you.
Facebook Ads
Use Shopify to choose an audience and feel confident you’re targeting ideal shoppers.
Learn how to grow your business with Shopify marketing on the blog
Actionable insights
Improve your efforts
Reduce guesswork and make campaigns better over time.
Marketing dashboard reports
Track your campaign performance across all channels, from start to finish.
Learn how to set the right goals for your business on the blog
Relationships
Build sustainable customer relationships
Own your customer relationships to drive growth through powerful messaging from the convenience of a single platform.
Know more about your customers
Securely collect and organize your data in one place to connect with buyers everywhere.
Build unique customer groups
Create segments that group important, interesting, or potentially valuable customers together, using data gathered by your store.
Turn your data into revenue through Shopify Email
Our commerce-first email solution helps you target customers and grow your business.
Automate and personalize messages
Build automated marketing flows that connect with customers the right way at the right time in just a few clicks.
Learn more about email marketing and how to build your list
Find out more about marketing automation
Find out more about customer segmentation
Tools to take your online marketing further
Shopify App Store
Add marketing features to your business with apps that integrate directly with Shopify.
Shopify Experts
Hire a Shopify marketing expert to help you with everything from campaigns to SEO.