Escalade Sports moves numerous brands to a single-platform architecture, driving a more than two-fold increase in sales
Sports and Recreation
Growth and scale, Replatforming, Apps and integrations, Cost effectiveness
Escalade Sports, sporting goods and recreational brand, saw an opportunity for growth in the D2C marketplace with many families and individuals exercising or playing sports at home. The brand knew they needed a solution that helped them scale efficiently, without the development headache. By leveraging Shopify Plus and a unique set of third-party solutions and custom integrations, the company united 11 of its brands on Shopify’s single-platform architecture, allowing them to provide a consistent user experience; customized site content; and time and money-saving single-platform management.
To start, Shopify Plus Partner CQL and Escalade launched three newly branded sites in under four months. The success of these new sites compelled Escalade to migrate eight more brands onto Shopify. Every site has a unique design and scalability to support Escalade’s future growth and acquisitions. In under one year, Escalade Sports is reaping the benefits of a new end-to-end solution with plans to continue building their suite of brands with Shopify Plus and CQL.
With Shopify Plus, Escalade Sports saw results fast.
Our decision to replatform to Shopify Plus last year was for exactly this reason: to launch into new markets and introduce new brands quickly and cost-effectively. CQL has been a great digital commerce consulting partner, providing us solutions to launch 11 brands with a unique and engaging customer experience that captures the love of our sports and drives new business.Nick MartinGeneral Manager, Recreational Sports, Escalade Sports