Sell faster, sell better,
sell more

Sell out in seconds, in person, online, on any screen. Just sell.

Higher conversion

Make the sale. Keep the customer.

Turn your online store into a powerful sales engine with advanced features proven to increase conversion and customer retention.

  • Boost average order values with automated, personalized promotions and custom checkout
  • Make it easy to pay with local payment methods, one-tap checkout, and digital wallets
  • Reward customers with personalized discounts, shipping rates, recommendations, and bundles through automation tools
  • Give customers flexible purchase options, like subscriptions, try before you buy, and pre-orders

Higher conversion with AR, 3D, and product videos


Higher average order value with Shopify Functions

Jungalow improved conversion by 12%, sales by 61%, and customer retention by 26.5%

Founder of The Jungalow, Justina Blakeney, sits in a tall wooden chair in a room nicely decorated with many colourful pillows and an assortment of decorative potted plants.

Digital advertising tool

Reach high-intent customers at a lower cost

Finding new customers with digital ads is getting more expensive and less effective every day. Shopify Audiences helps you find buyers actively looking for products like yours.

  • Decrease conversion costs with enhanced top-of-funnel targeting
  • Drive more acquisition with lookalike audiences
  • Export audiences to major ad platforms like Facebook and Instagram
  • Get accurate ad attribution and performance reporting right within Shopify

Shopify Audiences has helped us regain confidence with top-of-funnel advertising, and to reach qualified buyers with return on ad spend as high as 3x.

BUBS Naturals

TJ Ferrara — Co-Founder

Flexible customization

Curate every step of the experience

Omnichannel and global commerce

Ease into new markets and regions

It was the perfect combination of bringing all our channels together, as well as the cost being exactly what we needed.

Berly Isaak — Head of Global Marketing, LeSportsac

Speed and performance

Give shoppers the best checkout on the internet

  • 10,978 peak checkouts per minute across Shopify
  • 60% faster checkout with Shop Pay
  • Level 1 PCI DSS and SOC2 certified
  • Built-in fraud analysis and bot mitigation
Give shoppers the best checkout on the internet

Speed and agility aren’t words that typically describe enterprise companies. Shopify Plus enables us to move fast, add enhancements, and operate more like a startup.

Michael Rosania — Head of D2C Ecommerce, Reckitt-Benckiser

Change your industry product by product

Find out how Shopify Plus can help you change the future of retail, no matter what you sell.

Turn every shopping moment into your next sale