Analytics and reporting
Every commerce insight you need right where you sell
Scale your business faster with built-in, reliable data—no setup required.
Pre-built reports
Discover your next step with 60+ reports custom built for commerce
Empower every decision with on-demand data using Shopify’s pre-built reports.
Compare your data to stores like yours with Benchmarks
Know how your store performs across the competitive landscape, and uncover high-impact growth opportunities to stay competitive.
Get to know your most loyal customers
Understand your customers’ behaviors, discover what keeps them coming back to your store, and learn which ones you’re more-likely to lose.
Measure your performance across marketing channels
Compare your marketing channels’ performance by sales, sessions, orders, conversion rate, average order value, and first-time customers.
Compare your data to stores like yours with Benchmarks
Know how your store performs across the competitive landscape, and uncover high-impact growth opportunities to stay competitive.
Get to know your most loyal customers
Understand your customers’ behaviors, discover what keeps them coming back to your store, and learn which ones you’re more-likely to lose.
Measure your performance across marketing channels
Compare your marketing channels’ performance by sales, sessions, orders, conversion rate, average order value, and first-time customers.
Dashboard
Check all of your critical metrics in one place
Stay close to the data that impacts your day from your dashboard.
Total sales
Know how much money your store is making by each channel at a glance.
Conversion rate
Understand what it takes for site visitors to become customers.
Sessions
Learn where your site visitors come from and which devices they’re using.
Live view
Watch every sale roll in
Follow flash sales, Black Friday Cyber Monday (BFCM), and promotions in real time with dynamic metrics and geographical data.
By using Shopify’s analytics and reporting to identify best sellers and sales trends, we were able to grow our revenue year over year by 50% at Christmas.
Shopify plus
Dive deeper into your data
Upgrade to Shopify Plus to access ShopifyQL Notebooks, our accessible, advanced analytics solution for high-volume brands and data enthusiasts.
Tell the data story of your business
Explore, visualize, and analyze your data with ShopifyQL, our intelligent query language designed for commerce.
The power of Shopify
Build on the success of millions of Shopify stores
Grow a resilient business with integrated commerce insights and the wisdom of millions of stores who build on our platform.
Competitive commerce insights
You now have access to Benchmarks to help you understand how your business performs against businesses like yours.
Centralized visibility
Quickly view and analyze all of your data across multiple business domains together such as marketing, sales, orders, finance and fulfillment, and make informed decisions right from your Shopify admin.
App and partner support
Work with our extensive app and partner ecosystem to extend our platform and add apps from our evolving ecosystem to meet your new data needs as your business grows.
Start selling with Shopify today
Try Shopify for free, and explore all the tools and services you need to start, run, and grow your business.