Sell everywhere

One platform that lets you sell wherever your customers are—online, in‑person, and everywhere in between.

A merchant assists a customer at a checkout counter with a point of sales tablet, plus a product image of a shoe in an online store.

Sales Channels

Sell your products in every channel

Find millions of customers, sell everywhere, and manage it all in Shopify.

An abstract view window of the Shopify Admin. Overlayed the window is a TikTok sponsored video, a sponsored YouTube video and Google Ad, all three social ads featuring a white teapot for sale. Small logos overlayed around the windows include: Marketplace Connect, Instagram, Facebook, TikTok, Google Ads, Amazon and eBay.

Marketplaces

Sell where people shop by connecting your Shopify catalog across multiple online marketplaces.

Social media

Grow your audience with integrated tools to help you sell on Facebook, Instagram, TikTok, and more.

Online search

Sync your products to Google and list them for free across surfaces.

More apps to help you sell online

Shop

Activate Shop to reach new customers with an integrated mobile shopping experience and one-click checkout.

Linkpop

Turn your audience into customers through your social bio with Linkpop—a free link in bio tool designed for commerce.

  • Shopify let us build an ecommerce platform without having prior knowledge or allocating significant resources.
  • Retail is our biggest channel and has proven to be a great launchpad that has allowed us to grow awareness of our brand and build our online presence..
FredLuca + Danni
CatherineSoYoung

SELL IN PERSON

Retail done right with integrated Point of Sale

The POS system with everything you need to create seamless shopping experiences between your online and retail storefronts.

A person at a store check-out, using the Shopify point of sale tablet to complete their purchase.

Flexible shopping experiences

Offer customers personalized service, flexible shopping, and painless returns.

Fully integrated hardware and software

Connect seamlessly to Shopify POS with POS Go or one of our compatible card readers.

Unified back office

Use one tool to manage all your products, inventory, and customers—no matter how many places you sell from.

Powerful reporting

Adapt to growing trends in your business with unified analytics that blend in-store and online sales.

FAST, RELIABLE CHECKOUT

Power your business with the world’s best-converting checkout

The easiest way to convert leads and capture every payment.

A Shopify checkout screen depicting the purchase of a bicycle helmet, and payment choices with Shop Pay, Visa, and Google Pay.

Shopify Checkout

Capture every sale with the one-click checkout that’s built to convert.

Shopify Payments

Accept credit cards and other popular payment methods instantly.

Shop Pay

Four times faster, twice the conversion. Shop Pay allows customers to check out with one click.

GO GLOBAL

Sell around the world

Scale your business internationally and streamline cross-border sales—all from one Shopify store.

B2B ECOMMERCE

Sell wholesale

Sell to your B2B and DTC customers—integrated in one platform and one store with Shopify Plus.

Two men examine product samples in front of a computer, with UI screenshots reflecting Net 30 payment terms and a company dashboard.
A grid of product tiles including Shop Pay, sales metrics, and fulfillment tracking.

Every tool you need to power your business.

Start selling with Shopify today

Explore all the tools and services you need to start, run, and grow your business.

Discover how Shopify can help you do more with your business—no matter what you sell.