Junglück: Natural Cosmetics Brand Scales with Shopify
Junglück, a German cosmetics company focused on pure, natural, and effective beauty products, has been offering environmentally friendly, high-quality skincare products since 2018. Founded with the goal of creating a conscious alternative to conventional cosmetics, the company has made sustainability and transparency its core values. Initially operating a simple online store, Junglück's growth brought with it the need for a more professional and scalable e-commerce platform. Shopify proved to be the optimal solution to meet Junglück's increasing demands and support the expansion of its business.
Since migrating to Shopify, Junglück has achieved the following results:
- 7x increase in revenue since the migration to Shopify
- 22% increase in average order value
- 34% increase in conversion rate
- Launch of a multilingual online store
Challenge: Overload due to increasing order volume and lack of flexibility
Junglück faced several challenges with its old shop system, primarily due to the lack of scalability and innovation offered by the previous platform. As the brand grew in popularity, so did the volume of orders, leading to issues with order processing.
Our original shop system quickly reached its limits, causing some orders not to be imported.
The fast-paced nature of the cosmetics industry also meant that the company needed a system capable of implementing changes swiftly while providing innovative solutions. The old shop system clearly lacked the flexibility Junglück increasingly relied on to survive on the market and attract new customers.
We weren't flexible enough, especially for a small company.
Solution: Scalable customization and automation for an improved customer experience
Junglück ultimately decided to switch to Shopify in order to benefit from the optimal combination of user-friendliness, scalability, and adaptability. The platform enables the company to operate its online store with minimal effort while meeting the specific needs of the business.
User-Friendliness and independence
One of Shopify's biggest advantages is the platform's user-friendliness and flexibility. Since migrating to Shopify, Junglück's team has significantly reduced its reliance on developers. The online store can now be independently managed and optimized by Junglück itself.
For example, the company chose to utilize Shopify's native tipping feature, which integrates seamlessly into the checkout process without disrupting the customer experience. This feature allows Junglück to collect voluntary donations for charitable causes during promotional periods like Black Friday or special occasions such as International Women's Day, thereby integrating social responsibility directly into the purchasing process.
We thought Shopify would be easier to use than our previous e-commerce platform, and that has absolutely been proven to be true: Shopify is incredibly intuitive. With Shopify, we were able to scale and grow faster. Additionally, Shopify is continuously evolving, which means we can consistently benefit from new features and easily integrate them.
App-Integrations for an optimal customer experience
Extensive app integrations also help the company automate processes, optimize marketing strategies, and enhance the customer shopping experience. For instance, Shopify Flow enables Junglück to streamline workflows, for instance through automated out-of-stock notifications.
Scalability and growth potential
Another key factor that convinced Junglück to choose Shopify is its scalability and the ability to grow and evolve with the platform. Through direct contact with Merchant Success Managers, the company stays informed about the latest developments and features, ensuring these can be efficiently integrated into its online store.
Our Merchant Success Manager deserves special mention for proactively suggesting new features and identifying potential areas for optimization.
Result: Scalable growth and improved conversion rates with Shopify
Shopify has seamlessly supported Junglück's growth, providing an infrastructure that remains stable even during high traffic periods. Since migrating to Shopify Plus, Junglück has successfully entered new markets and launched online stores in three different languages. The company has also established its own retail store in Munich, which is supported by Shopify POS, enabling a seamless connection with the company's online shop.
When we opened our flagship store in Munich last year, we quickly realized how simple it is to integrate Shopify POS. This is definitely an option for the future as we're already evaluating whether to open additional stores.
The easy integration of apps like Shopify Checkout and Shopify Payments enables Junglück to offer its customers the best possible shopping experience. As a result, the checkout abandonment rate has been reduced with minimal effort, and customer satisfaction has increased. Additionally, the company's revenue highlights the success of the migration, with a sevenfold increase in sales since the transition to Shopify.
The platform's diverse features enable Junglück to continuously tailor the shopping experience to customer preferences and optimize it through targeted A/B testing. This has allowed the company to respond more specifically to customer needs and achieve a 34% increase in its conversion rate, laying the foundation for efficient business scaling in the future.
We thought Shopify would be easier to use than our previous e-commerce platform, and that has proven to be absolutely true: Shopify is super intuitive and has allowed us to scale and grow faster. Plus, Shopify is constantly evolving, so we can always benefit from new features and integrate them easily.
