Shopify Forms
Grow your list.
Drive more sales.
Attract, acquire, and convert new customers with Shopify Forms, a free lead capture solution.
Don’t have a Shopify store? Get started with a 3-day free trial.
Boost conversions among
200M+ Shop users, automatically.
Shop users can log in on your forms with their account, automatically save and apply discounts, and check out in one click with Shop Pay.
Collect information your way
Time and target
Create popup and inline forms. Add fields like birthday, phone number, or custom fields like product interest to capture additional information. Decide where and when each form shows up on your store.
Customize for your brand
Easily add your brand colors and logo to each form. Personalize everything from titles and descriptions to post-sign up success messaging.
Offer discounts
Incentivize buyers with exclusive discount codes. Discounts will automatically apply at checkout for Shop Pay users.
Create customers for life
Engage your new customers in just a few clicks with Shopify’s free automation and messaging tools, which work seamlessly with Shopify Forms. Flip the switch and put conversion-driven marketing campaigns on autopilot.
- Welcome emails
- SMS product updates
- Newsletters
- Seasonal sales
- Personalized recommendations
Data at your fingertips
First-party data
Grow your business with your data—not someone else’s. Collect, own, and leverage customer information thanks to a centralized, compliant platform.
Actionable insights
The forms dashboard lets you see how potential customers engage with your forms. Use metrics to inform and improve future campaigns.
Shopify Forms works well with
Resources to help you get started
Frequently asked questions
What is a lead capture form?
A lead capture form is an interactive display that offers customers value (like a discount or special access) in exchange for their consent to receive marketing from your business.
Why do I need an lead capture form on Shopify?
Lead capture forms help you make the most of every visit to your store, even if a customer isn’t ready to buy yet. Once they’re set up, your forms incentivize visitors to opt into your marketing list at every visit. As your list grows, you have more people you can reach via email and SMS campaigns to promote your new products and convert more sales.
How do I market to people who sign up on my form?
Once visitors have signed up using your form, you can reach them using email and SMS marketing to send messages to them directly on their preferred channels. Shopify Messaging helps you create, customize, and send messages using pre-built templates.
For email, you can populate the editor with your store's colors and branding, and send up to 10,000 for free every month. You can also turn on Shopify's free marketing automation templates, like abandoned cart emails and first-purchase upsells, to reach shoppers after they've taken action on your store.
For SMS, you can collect phone numbers from customers who subscribe to receive text messages and send them marketing campaigns. You can customize SMS templates or create your own from the same platform as email. With SMS, you pay for the messages you send, and you can schedule them to send at a specific date and time that works best for your audience.
What are some examples of offers I can add to my form?
To entice shoppers to opt in to your subscriber list, you can set up one of the following common offers to your form:
- Discounts: Add an existing discount to your form with a few clicks, and your form’s default text will update to feature the details of the discount.
- Exclusive access: You can offer subscribers special content they can only get by email and SMS, invites to in-person events, or early access to future sales or new product drops. Just customize the text of your form to quickly communicate the benefits to your shoppers.
Should I customize my lead capture form?
Shopify Forms comes pre-populated with default options, but we recommend customizing your form to suit your brand and highlight the right offers for your business. Tweak the phrasing to reflect your brand’s voice and tone, change the offer or add a discount, and select your brand colors so the form feels like it’s part of the overall experience.
What should I do after setting up my lead capture form?
A great next step after setting up your form is to customize your welcome email and SMS messages. You can also turn on your welcome email automation. Both of these steps are available for free in the Shopify admin and take just minutes to set up, so you can send every new subscriber an on-brand message in their inbox as soon as they join your list.
Increase your customer base and convert more leads
Don’t have a Shopify store? Start for free, then get your first 3 months for $1/mo.