Unified Commerce
B2B and DTC in one platform
Run your wholesale and direct-to-consumer business from one Shopify admin, and even one store, at a fraction of the cost.
Why Shopify
All-in-one Shopify advantage
Unify operations
Manage sales channels, B2B, DTC, and international selling from one place.
Launch faster, cheaper
Set up your store in record time with a scaled, customizable framework.
Simplify your tech
Connect your ERP and external systems with integrations and flexible APIs.
Empower customers
Let customers manager their own orders and accounts with self-serve tools.
Personalize buyer experiences
Tailor pricing, products, and payments to your buyers—B2B or DTC.
Streamline workflows
Let staff place orders and access information for their assigned accounts.
Best-in-class B2B
Next-level wholesale
Design powerful wholesale buyer journeys on a customizable platform backed by the best-converting checkout.
Curated B2B buying
Tailor pricing, currency, product publishing, quantity rules, and payment terms to meet the diverse needs of your buyers across different markets and channels.
Personalized storefronts
Cater powerful storefront experiences customized to every buyer, whether they’re B2B or DTC. Choose from ready-to-use B2B themes, build custom, or go headless with APIs.
Self-serve purchasing
Increase sales and save time by letting customers place orders with bulk ordering tools and manage their accounts using an intuitive, customizable wholesale portal.
Sales rep support
Empower your sales team to place orders and access information for their assigned accounts with permission levels specific to your business. No more manual orders or spreadsheets.
All-in-one solution
Omnichannel made innovative
Unify your commerce operations with an industry-leading platform that fits right into your existing tech stack.
All of Shopify, for B2B
Leverage powerful features to level up your wholesale—from product bundles to discounts, staff permissions, checkout, and workflow automations.
Seamless integrations
Connect your CMS, OMS, ERP, and more to sync your content, orders, and inventory with robust integrations from leading partners like Acumatica, Microsoft Dynamics 365, Celigo, and more.
Customization made simple, flexible
Tailor your business solutions with headless storefront APIs, inject custom data with metafields, write custom logic with Shopify Functions, and customize your checkout with Checkout Extensibility.
Performance & innovation
A platform you can count on
Business moves fast—don't let outdated tech slow you down.
Fewer costs, more impact
Take advantage of 200+ feature releases every year to continuously level up your commerce game without worrying about costly upgrades or compromising future performance.
Loved by developers
With incredible API breadth, powerful CLI, and an app model for building and deploying, Shopify is a go-to choice for developers. Plus, your team will love the no-code tooling options and robust app ecosystem.
Reliable performance and security
Handle the highest volumes possible and always stay connected with 99.99% uptime and less than 50ms response time. Shopify handles over 10% of U.S. ecommerce and commerce’s largest selling events.
Our B2B process was manual and time consuming. In order to scale, we needed an easier way to cater to these B2B customers. That’s where B2B on Shopify comes in.
