B2C for enterprise
The B2C commerce platform industry leaders trust
Powering more than 10% of all US ecommerce with 5.5B orders processed, Shopify is the premier enterprise B2C platform for growth.
Designed for impact
Better results start on Shopify
The world’s fastest-growing and most loved consumer brands are all on Shopify for four simple reasons.
Higher sales
Sell more, in more markets, on more channels, with the world’s best checkout and omnichannel tools.
Increased efficiency
Free up developers to focus on key projects with a platform that lets teams make simple updates.
Elevated engagement
Launch expressive, immersive, and customizable experiences that convert across all sales channels.
Global infrastructure
Always keep your customers connected with 300 points of presence worldwide.
Higher conversion
Shopify's checkout converts 15% higher on average, and up to 36% better than competitors.
Of commerce engineers
Shopify has a giant engineering team, 100% dedicated to making commerce better for everyone.
Of innovation
We perfected our platform over 2 decades, powering over 3 million brands in 175 countries.
Storefronts
Fast and immersive storefronts, for however you build
Design and deploy the most effective, distinctive online storefronts, optimized for conversion and rapid revenue growth. Shopify storefronts can help to boost sales, slash costs, and save time.
Custom online store
Build your own theme
Use Liquid, Shopify’s supercharged templating language, to quickly create a custom store with the look and feel you need, and built-in selling and conversion features.
Leave the maintenance to us
Shopify monitors uptime, optimizes for speed, and keeps bots at bay. All to ensure your store is safe, fast, and reliable.
Drag and drop
Effortlessly add pages and switch up the layout with Shopify’s online store editor, as well as metaobjects and metafields.
Sell worldwide or wholesale
Show different products and pricing to international and B2B customers with contextual storefronts.
Headless commerce
Build your own bespoke storefront
Get the storefront and the flexibility your business needs by either using Shopify’s headless stack or bringing your own framework of choice.
Launch fast with Hydrogen & Oxygen
Fast-track development with Hydrogen, Shopify’s React-based toolkit, and host for free on Oxygen, Shopify's global hosting solution. Skip the setup with flexible UI components, hooks, and utilities — all optimized for commerce and preconfigured for Shopify’s APIs.
Choose your own stack
Build with the tools you already use and love, with no vendor lock-in. Use Shopify’s Storefront API with your preferred framework and programming language, manage business operations with Shopify's backend, or use your own API-based ERP, CMS, and 3P integrations.
Platform features
A platform that’s more than capable
However you build your storefronts, Shopify’s capabilities are included, or you can integrate your preferred third party systems.
Product catalog
Integrate and sync product information, pricing, and collections from any source.
Content management
Deliver rich content experiences for your storefront using Shopify’s custom data models or your existing CMS.
Custom data models
Build custom metafields and metaobjects that model your unique business data and extend core business workflows.
Search and discovery
Help customers find relevant products through our powerful AI-enabled search that’s modeled on product and user signals.
Checkout
The world’s best converting,
fully customizable, checkout
Shopify has the best-converting checkout on the internet, outpacing the competition by up to 36%, and by 15% on average. Our fully customizable checkout is lightning fast, secure, trusted by millions of buyers around the globe, and designed to help enterprises be compliant with ever-evolving standards and regulations.
Platform advantages
Next-level tools, only on Shopify
Because of Shopify’s scale, access to data, and partnerships, we’re able to build unique products that no other platform can offer.
Shop Pay
Tap into a growing network of 150M+ buyers from around the world opted into Shop Pay. Buyers can shop, pay, and track their orders right through the Shop App.
Shopify Audiences
Find more customers and lower CAC by up to 50%* on top ad platforms with custom audience lists and insights available only on Shopify.
Pre-built integrations
Skip custom integrations across major and emerging social channels and marketplaces. On Shopify, you'll always be on the forefront with pre-built social and marketplace integrations.
*Ad campaigns using the latest version of Shopify Audiences for targeting have demonstrated as much as 50% lower customer acquisition costs, compared to campaigns relying solely on ad platform targeting. Results may vary.
Join millions of merchants on the most powerful B2C platform
If your checkout doesn’t perform, you’re not making money. When customers land in a Shopify Checkout, they feel a sense of familiarity and trust that often leads to higher conversion rates.
- Dollar Shave Club
- Ranil Wiratunga — Chief Digital Officer and Global GM of DTC
- Read case study
Why Shopify
Commerce to the core
With an exclusive focus on commerce since day one, Shopify has spent 20 years perfecting B2C selling. That’s why Shopify was named a Leader in the 2023 Gartner® Magic Quadrant™ with the highest ability to execute of any platform.
Lightning-fast innovation
Innovate faster with hundreds of platform updates every year.
Enterprise scale
Always perform on the platform that powers billions of transactions.
Unparalleled efficiency
Get more done with an easy-to-use platform designed for all business users.
Built-in security
Scale confidently and manage teams with a flexible, efficient access management system.
Established partnerships
with the best in commerce
Partner with agencies and global system integrators that work with the world's biggest brands to consult on implementation, build, and delivery.
If you can imagine it,
you can build it
Speak with our enterprise team on how to bring Shopify into your tech stack.