Boost sales and cart size with the power of discounts

Attract new customers and grow repeat business by launching promotions with Shopify

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A phone shows a checkout cart containing discounts for "SNEAKERS20," "2-FOR-1," AND "FREE SHIPPING OVER $100."

Convert shoppers

Discounts incentivize shoppers to buy more and help you move unsold goods off your shelves.

Run multiple promotions

Offer a variety of promotions to attract customers and give them more reasons to buy when you let them combine discounts.

Scale your business

Use customer segmentation to reach millions of customers with targeted promotions containing unique discounts.

Get creative with discount combinations*

An animation showing four different checkout pages on mobile screens. Each checkout page features different discounts, for example 20% off sweaters, 2-for-1 on bags, and free shipping. A button at the bottom of the pages says "CHECK OUT".

*This feature will be rolling out to all merchants over the next few weeks.

Create discounts. Sell more.

Creating powerful promotions that incentivize customers to buy more has never been easier.

An animation that depicts the Discounts page from the user's Admin, where they are applying four different discounts.
An animation that depicts the Discounts page from the user's Admin, where they are applying four different discounts.

Create and combine

Create automatic discounts and discount codes that provide a percentage or fixed amount off, or free shipping. Combine discounts and create even more attractive offers for your customers.

Customize and configure

Apply a discount to an entire order, one or more collections, or a single product. Set, schedule, and configure minimum requirements for all discount types, including limited-time offers.

Measure and improve

With powerful analytic tools that track all your promotions, you can monitor performance, make strategic changes, and improve your discount offerings.

Your customers want to buy more. Give them a reason with persuasive and powerful promotions.

Monitor performance and amplify what works

Simplified reporting

Get a clear understanding of what's working and what isn't. View full details by discount, gross sales, returns, net sales and more.

Share discounts

Use shareable discounts links to bring buyers right to the product page with discounts automatically applied at checkout.

Additional resources


Read about discount combinations on our blog

Visit the Blog 

Help Center

Learn more about bringing discounts to life

Visit the Help Center 

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Start building promotions—and your business—today