Skip to Content
Shopify logo
  • By business model
    • B2C for enterprise
    • B2B for enterprise
    • Retail for enterprise
    By ways to build
    • Platform overview
    • Shop Component
    By outcome
    • Growth solutions
    • Shopify
      Platform for entrepreneurs & SMBs
    • Plus
      A commerce solution for growing digital brands
    • Enterprise
      Solutions for the world’s largest brands
  • Customer Stories
    • Everlane
      Shop Pay speeds up checkout and boosts conversions
    • Brooklinen
      Scales their wholesale business
    • ButcherBox
      Goes Headless
    • Arhaus
      Journey from a complex custom build to Shopify
    • Ruggable
      Customizes Headless ecommerce to scale with Shopify
    • Carrier
      Launches ecommerce sites 90% faster at 10% of the cost on Shopify
    • Dollar Shave Club
      Migrates from a homegrown platform and cuts tech spend by 40%
    • Lull
      25% Savings Story
    • Allbirds
      Omnichannel conversion soars
    • Shopify
      Platform for entrepreneurs & SMBs
    • Plus
      A commerce solution for growing digital brands
    • Enterprise
      Solutions for the world’s largest brands
  • Why trust us
    • Leader in the 2024 Forrester Wave™: Commerce Solutions for B2B
    • Leader in the 2024 IDC B2C Commerce MarketScape vendor evaluation
    What we care about
    • Shop Component Guide
    How we support you
    • Premium Support
    • Help Documentation
    • Professional Services
    • Technology Partners
    • Partner Solutions
    • Shopify
      Platform for entrepreneurs & SMBs
    • Plus
      A commerce solution for growing digital brands
    • Enterprise
      Solutions for the world’s largest brands
  • Latest Innovations
    • Editions - June 2024
    Tools & Integrations
    • Integrations
    • Hydrogen
    Support & Resources
    • Shopify Developers
    • Documentation
    • Help Center
    • Changelog
    • Shopify
      Platform for entrepreneurs & SMBs
    • Plus
      A commerce solution for growing digital brands
    • Enterprise
      Solutions for the world’s largest brands
  • Get in touch
  • Get in touch
Shopify logo
  • Blog
  • Enterprise ecommerce
  • Total cost of ownership (TCO)
  • Migrations
  • B2B Ecommerce
    • Headless commerce
    • Announcements
    • Unified Commerce
    • See All topics
Search
Type something you're looking for
Log in
Get in touch

Powering commerce at scale

Speak with our team on how to bring Shopify into your tech stack

Get in touch
blog|Case studies

How Interline Saves Hundreds of Hours a Year Using Flow to Automate Orders, Inventory & Refunds

What would you do with a few hundred extra hours a year? For the merchant featured in today’s post, the prospect of having several hundred extra hours a year is a reality. How? Through ecommerce automation. An hour here and there adds up, especially when you consider this merchant has automated a half dozen time-consuming backend processes that have helped the company grow 30% month over month. In this post, they’re revealing exactly how you too can automate tasks for your store and enjoy hundreds of extra hours a year …

by Aaron Orendorff
feature

The platform built for future-proofing

Get in touch

For Julio Giannotti — web manager at Interline, the parent company of home furnishing brands like SCANDIS and Dania Furniture — he and his team want to analyze every inch of their business … including order cancellations and refunds, as well as the reasons behind them.

Until recently, quickly identifying exactly why an order was canceled or refunded was at times, like searching for a needle in a haystack.

“It could be really difficult to pinpoint,” Giannotti says.

Click here to talk with sales about Shopify plans for enterprises

Getting answers and creating a report for the team to review was a time-consuming manual process. It required a team member going through each and every order that day, identifying only those that had been canceled or refunded, and entering the data into a spreadsheet for review by the team who then together spent more time trying to determine what prompted the refunds:

“It could take a good amount of time to make up these reports. If you have a small web team, like we do, other areas of your site may suffer and don’t get the attention they deserve.”

But what if the entire process could be automated?

Initially, it didn’t seem possible for this 50-year-old family business that was launching its first ecommerce site, SCANDIS.com.

Or was it …

The Digital Cannibal?

One of Interline’s brands, Dania Furniture had been online for nearly 20 years with a catalog-style site directing customers to brick-and-mortar stores.

How Interline Saves Hundreds Of Hours A Year Using Flow To Automate Orders Inventory & Refunds

Recently, it transitioned to a true omni-channel business. One unique challenge the ecommerce teams at SCANDIS and Dania Furniture was to continue to reward retail sales associates with commissions when they work with a customer in-store who ultimately makes their purchase online.

“There were concerns from the field when we launched our ecommerce sites,” Giannotti says. “The sales teams worried that online sales would take sales away from the retail stores.”

Turns out the sales teams are now making more money than ever!

You see, managing what will ultimately be three ecommerce sites has kept to-do lists for Giannotti and his team of three quite full. The trio is responsible for everything: running reports, tracking inventory, and attractively merchandising each of the stores to drive sales:

“These are routine, repetitive processes that take a lot of time. We would prefer to focus our limited manpower on areas of the business such as customer experience and merchandising.”

That led Interline to begin using Flow, an ecommerce automation platform that allows Shopify merchants to customize unique backend business workflows and simplify processes, so they can focus on higher value tasks that drive growth.

Ecommerce automation is here …

Shopify Flow is the first ecommerce automation platform that reduces manual tasks, redundancies, and risk.

With just a few clicks and without any coding, merchants can put many of the repetitive, manual, and time-consuming tasks on autopilot. Flow positions merchants to get more done by simplifying tasks, driving efficiency, and experimenting for growth.


Find out more


Already on Shopify? Install Flow today

Since launching its first two ecommerce stores and automating a half-dozen backend workflows, Interline has been experiencing month over month sales increases of 30%. In fact, 65% of the company’s online sales are originating from areas without a retail location.

“It has been absolutely fantastic because these are incremental sales,” Giannotti says. “Flow is helping us best manage growth.”

Specifically, Flow is helping Giannotti instantly produce those refund reports his team feels are crucial. It’s also turning any concerns sales associates had about ecommerce and automation into bigger commission checks by driving new sales in a merged digital-physical sales environment.

In peeling back the automation curtain at Interline, you’ll likely see workflow automation ideas you can implement in just a few clicks for your business, and begin saving time and money too.

Flow: Behind the Scenes

How Interline Saves Hundreds Of Hours A Year Using Flow To Automate Orders Inventory & Refunds

Part of Interline’s accelerated online growth, according to Giannotti, is due to the ecommerce automation software that allows the small team to be significantly more efficient and productive than they otherwise might. Specifically, Giannotti has used Flow to create six key automated workflows:

Workflow 1: Refund Automation

Those time-consuming refund reports are now relics of the past. Instead of manually slogging through each day’s orders, identifying those that have been canceled or refunded, and compiling a spreadsheet for the team to review later, Flow identifies refunds and cancellations the moment they occur, instantly publishes details in a dedicated Slack channel, and initiates the refund process with the customer.

  • Interline estimates it saves approximately an hour a day by not compiling refund and cancellation reports manually anymore

How Interline Saves Hundreds Of Hours A Year Using Flow To Automate Orders Inventory & Refunds

“Flow offers real-time visibility and a repository housing refund data we can use to quickly identify exactly why orders are being canceled,” Giannotti says. “We have all the answers right there in front of us and no longer need to run reports, which frees us up to do other important tasks.”

Workflow 2: Sales Commission Tracking

Sales associates formerly hesitant about Interline’s digital effort are now being compensated for sales they make in the company’s brick-and-mortar locations and online. For example, let’s say a customer visits a retail location in California and wants to order something for a friend in New York. In the past, Interline’s sales associates would tell shoppers it wasn’t possible and lose the sales opportunity.

However, today Interline uses Flow and Refersion, a leader in affiliate tracking software, so sales associates in brick-and-mortar stores can place orders online and still earn commissions.

When a sales associate who has been tagged by Refersion places an online order, Flow immediately recognizes it as an order placed by an employee, rather than a customer, and sends a Slack message to a dedicated channel where Giannotti can easily track commissions in real time.

  • 25% of Interline’s online sales are now placed by in-store sales associates

As order volume increases, this workflow frees up Giannotti from looking through each order on his Shopify dashboard to determine whether or not it was placed by an employee.

With Flow, the pertinent data is delivered to a single Slack channel:

How Interline Saves Hundreds Of Hours A Year Using Flow To Automate Orders Inventory & Refunds

“It automatically allows our sales associates to earn commissions in the digital and physical worlds,” Giannotti says. “The dedicated Slack channel that Flow updates gives me the visibility I need to track commissions and cross the data with Refersion to ensure employees are being paid appropriately.”

Workflow 3: Automated Employee Discounts

To ensure employees receive the same discount on purchases online as they do in stores, Giannotti and his team use Flow to automate the process, and simultaneously serve as a check and balance against abuse.

Here’s how it works:

  • Employees sign up for the discount using a work email address
  • Flow tags employee emails to create a unique customer group
  • When Flow recognizes it’s an employee checking out, Shopify Payment Scripts are activated and the employee’s cart is automatically discounted appropriately
  • Employee orders are automatically delivered to a dedicated Slack channel, so Giannotti can ensure employees are buying only for themselves and not for others

How Interline Saves Hundreds Of Hours A Year Using Flow To Automate Orders Inventory & Refunds

Workflow 4: Automated “Out of Stock” Identification

Instead of opening the Shopify dashboard and manually scrolling through each of Interline’s 1,500 SKUs per site to identify which items are no longer in stock, Giannotti uses Flow to automate the process and track inventory in real time.

For instance, when an item’s inventory count reaches zero, Flow automatically adds an “out of stock” tag to the product and sends a message to a dedicated Slack channel that instantly shows Giannotti which products are out of stock.

How Interline Saves Hundreds Of Hours A Year Using Flow To Automate Orders Inventory & Refunds

“We no longer have to search product by product because it’s all right there,” Giannotti says. “It helps us better visually merchandise the site so we’re not leading with products we don’t currently have in stock.”

Workflows 5 & 6: Discontinued Stock & Site Automation

Customer taste can change quickly, suppliers can go out of business, and other variables can impact whether merchants discontinue certain products.

So, when Interline decides to discontinue a particular product, Giannotti uses Flow to assign the product a “discontinued” tag. When the inventory count falls to zero for a product with a “discontinued” tag, Flow automatically unpublishes it from the site and sends Giannotti a message to a dedicated Slack channel.

How Interline Saves Hundreds Of Hours A Year Using Flow To Automate Orders Inventory & Refunds

Conversely, should a product with a “discontinued” tag be returned or be unexpectedly found in one of Interline’s warehouses, the item’s inventory count becomes greater than zero and Flow automatically republishes the item online so it can be sold.

“We have a lot of SKUs and used to have to look up the tags, cross check the items with inventory counts, and manually publish or unpublish,” Giannotti says. “With Flow, everything is automated which is very important for our business and allows us to offer a better customer experience since all of the merchandise on our sites are up-to-date in real time.”

With the help of Flow, Interline has gone from ecommerce launch to autopilot, in key areas, in seemingly record time.

How Interline Saves Hundreds Of Hours A Year Using Flow To Automate Orders Inventory & Refunds

So, with two of its ecommerce brands up-and-running, what’s the plan for launching the ecommerce division of its third brand, Scandinavian Designs?

Double Your Staff … For Free

Ecommerce success has provided Interline with experience in rapid growth. With the expectation of sizable expansion as the third brand comes online, priority is on making sure fulfillment procedures are completely ready.

But that hasn’t stopped the Interline team from imagining new ways to use Flow to automate other repetitive tasks.

“I’m really excited about Flow and we’re constantly asking, ‘Can this be a flow? Can that?’ When you automate tasks it’s like doubling your staff without any additional cost.”

Rather than fearing that automation might one day replace them, Giannotti explains Interline employees are embracing it and enthusiastically looking for opportunities to automate some of the more mundane parts of their jobs, so they can spend more time on growth initiatives that can be significantly more rewarding to them and the company.

How Interline Saves Hundreds Of Hours A Year Using Flow To Automate Orders Inventory & Refunds

“The more you automate with tools like Flow,” says Giannotti, “the more money a business can make. It’s an exciting time and we see a lot of opportunity with Flow. The more we use Flow, the better off we’re going to be tackling the more important parts of our growing business.”

Read more

  • How This Lifeguard is Disrupting Women’s Athletic Swimwear
  • How a Wilted Bouquet Sparked a Romance & Business That Delivers Roses That Last All Year
  • rockflowerpaper Saved $200K Per Year Switching from Symphony Commerce
  • How Two Military Wives Grew Their Remote Manufacturing Company 1,273%
  • How Leesa is Disrupting the Mattress Industry by Shipping Beds in Boxes & Making Richard Branson Proud
  • [Case Study] How Lauren James Co. Used Shopify Plus to Rapidly Grow Brand Awareness & Sales
  • At $15M in Sales, Red Dress Boutique Saves $100K & Grew Double Digits YoY
  • Want to Get on Shark Tank? Shopify Plus Merchants Share How to Be Selected & Kill It Under Pressure
  • How Nestlé Is Using Shopify Plus to Target Millennials by Making Adulthood Suck Less

Discover how automation can set you free

To find out how Shopify Flow can help you grow bigger, faster and experience the future of scaling your ecommerce organization …


Connect today


Already on Shopify? Install Flow now

AO
by Aaron Orendorff
Updated on 22 Sept 2017
Share article
  • Facebook
  • Twitter
  • LinkedIn
by Aaron Orendorff
Updated on 22 Sept 2017

The latest in commerce

Get news, trends, and strategies for unlocking new growth.

By entering your email, you agree to receive marketing emails from Shopify.

popular posts

Enterprise commerceHow to Choose an Enterprise Ecommerce Platform for Your Scaling StoreTCOHow to Calculate Total Cost of Ownership for Enterprise SoftwareMigrationsEcommerce Replatforming: A Step-by-Step Guide To MigrationB2B EcommerceWhat Is B2B Ecommerce? Types + Examples
start-free-trial

Unified commerce for the world's most ambitious brands

Learn More

popular posts

Direct to consumer (DTC)The Complete Guide to Direct-to-Consumer (DTC) Marketing (2025)Tips and strategiesEcommerce Personalization: Benefits, Examples, and 7 Tactics for 2025Unified commerceHow To Sell on Multiple Channels Without the Logistical Headache (2025)Enterprise ecommerceComposable Commerce: What It Means and Is It Right for You?

popular posts

Enterprise commerce
How to Choose an Enterprise Ecommerce Platform for Your Scaling Store

TCO
How to Calculate Total Cost of Ownership for Enterprise Software

Migrations
Ecommerce Replatforming: A Step-by-Step Guide To Migration

B2B Ecommerce
What Is B2B Ecommerce? Types + Examples

Direct to consumer (DTC)
The Complete Guide to Direct-to-Consumer (DTC) Marketing (2025)

Tips and strategies
Ecommerce Personalization: Benefits, Examples, and 7 Tactics for 2025

Unified commerce
How To Sell on Multiple Channels Without the Logistical Headache (2025)

Enterprise ecommerce
Composable Commerce: What It Means and Is It Right for You?

subscription banner
The latest in commerce

Get news, trends, and strategies for unlocking unprecedented growth.

Unsubscribe anytime. By entering your email, you agree to receive marketing emails from Shopify.

Popular

Headless commerce
What Is Headless Commerce: A Complete Guide for 2025

29 Aug 2023

Growth strategies
How To Increase Conversion Rate: 14 Tactics for 2025

5 Oct 2023

Growth strategies
7 Effective Discount Pricing Strategies to Increase Sales (2025)

Ecommerce Operations Logistics
What Is a 3PL? How To Choose a Provider in 2025

Ecommerce Operations Logistics
Ecommerce Returns: Average Return Rate and How to Reduce It

Industry Insights and Trends
Global Ecommerce Statistics: Trends to Guide Your Store in 2025

Customer Experience
Fashion Brand Storytelling Examples to Inspire You

24 Mar 2023

Growth strategies
SEO Product Descriptions: 7 Tips To Optimize Your Product Pages

Powering commerce at scale

Speak with our team on how to bring Shopify into your tech stack.

Get in touch
Shopify logo

Shopify

  • About
  • Careers
  • Investors
  • Press and Media
  • Partners
  • Affiliates
  • Legal
  • Service status

Support

  • Merchant Support
  • Shopify Help Center
  • Hire a Partner
  • Shopify Academy
  • Shopify Community

Developers

  • Shopify.dev
  • API Documentation
  • Dev Degree

Products

  • Shop
  • Shopify Plus
  • Linkpop
  • Shopify for Enterprise

Solutions

  • Online Store Builder
  • Website Builder
  • Ecommerce Website
  • Australia
    English
  • Canada
    English
  • Hong Kong SAR
    English
  • Indonesia
    English
  • Ireland
    English
  • Malaysia
    English
  • New Zealand
    English
  • Nigeria
    English
  • Philippines
    English
  • Singapore
    English
  • South Africa
    English
  • UK
    English
  • USA
    English

Choose a region & language

  • Australia
    English
  • Canada
    English
  • Hong Kong SAR
    English
  • Indonesia
    English
  • Ireland
    English
  • Malaysia
    English
  • New Zealand
    English
  • Nigeria
    English
  • Philippines
    English
  • Singapore
    English
  • South Africa
    English
  • UK
    English
  • USA
    English
  • Terms of service
  • Privacy policy
  • Sitemap
  • Privacy Choices