Magento vs. WooCommerce vs. Shopify

Magento or WooCommerce or Shopify?

Shopify offers web hosting, unlimited bandwidth, over 6,000 integrations, and more to businesses of any size.

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Why choose Shopify over Magento and WooCommerce

Feature comparison table between Magento, WooCommerce, and Shopify

Key features




Free trial Yes No Yes
24/7 support No No Yes
Sell online and in-store No No Yes
Business capital No No Yes
Custom domain No No Yes
SEO features Yes No Yes
Hosting No No Yes
Sell worldwide Yes Yes Yes
Multi-currency support Yes Yes Yes
Mobile-friendly Yes Yes Yes
Fraud protection No No Yes
Integrated checkout Yes Yes Yes
Integrated fulfillment network No No Yes
Email marketing tools No No Yes
App Store Yes Yes Yes
Mobile app for merchants No Yes Yes

7 things Shopify can do over Magento and WooCommerce

Build your own store

Shopify offers a drag-and-drop feature for building your online store. On Shopify, you can add, remove, or reorder anything on your website with just a few clicks. Since Magento is built for enterprise companies, you’ll likely need to hire a developer to set up your website. Although WooCommerce offers an easier setup than Magento, you’ll still need to connect hosting, plug-ins, and more to create a secure website. Shopify bundles it all together, removing the need to look outside the platform.

Allow easy customization

When comparing Magento vs. WooCommerce vs. Shopify, you’ll be pleased to know that Shopify lets you customize various aspects of your website. After installing a Shopify theme, you’ll be able to customize the colors, images, fonts, layout, currency, and so much more using the theme editor. In contrast, Magento requires the use of third-party extensions for customization, while WooCommerce themes aren’t as simple to customize as Shopify’s. Shopify’s contemporary themes are affordable too.

Offer the best experience

Shopify takes user experience very seriously. Shopify has a team of performance experts working to make Shopify stores load as fast as possible. By comparison, Magento and WooCommerce don’t have direct control over site speed. When you build a website on either platform, its speed is dependent on the hosting service you get. Most web hosts will offer you a shared server, which means you’ll share space with other websites. If your site is slow, your user experience is bound to suffer.

Dropship affordably

Magento, WooCommerce, and Shopify all support dropshipping. On Magento, users looking to dropship have to pay a flat rate of $249 USD for the Dropship extension. The WooCommerce Dropshipping extension costs $49 USD. On Shopify, you can choose from various dropshipping services to start selling without inventory. For instance, the Shopify-owned platform Oberlo has a free plan that lets you dropship without any monthly or annual subscription charges.

Sell in multiple languages

Want to present your online store in multiple languages? You’ll need to add your own language code if you’re on Magento. WooCommerce recommends using an extension called Multilingual Press that costs $99 USD a year for up to three languages. In comparison, Shopify allows you to enable multiple languages from your admin and create separate URLs for your translated content. You can also use Shopify’s international domains product to target buyers in specific markets.

Add new functionality

Shopify offers over 6,000 apps designed to expand the functionality of your online store. You can find apps for customer support, marketing, product sourcing, and more. When comparing Shopify to Magento and WooCommerce, Magento offers approximately 4,000 extensions to its users, while WooCommerce has more than 550 extensions for its merchants. Shopify’s extension collection of apps lets you better manage your online or in-person store.

Build for the future

Shopify allows you to build dynamic stores for tomorrow’s consumers. You can take advantage of AR and VR apps, 3D product rendering, native video, and more to deliver a memorable customer experience.

Why merchants choose Shopify over Magento vs. WooCommerce

Free subdomain

Shopify offers a free subdomain on with every subscription. If you don’t want to have your own domain name just yet, you can use the Shopify subdomain to promote your business.

No code store builder

Although Shopify offers CSS and HTML editing, you won’t need to code to build a website on the platform. With simple drag-and-drop functionality, Shopify is a no-code store builder anyone can learn to use easily.

Marketing best practices

From a built-in blog component to email marketing to social media posting, Shopify offers a range of marketing tools to attract and convert customers. You can also leverage Shopify’s SEO features to optimize your online store for search.

Unlimited storage

Shopify offers unlimited storage and bandwidth on all plans. This means you can store as much data as you need on Shopify’s servers, so you know you can scale your business at any time.

Launch products with confidence

Shopify is an excellent choice for product launches. With reliable hosting and uptime, you can count on Shopify to keep your store up during high-traffic days. Having no downtime is crucial for delivering a great customer experience.

Active community

Shopify is dedicated to helping all businesses thrive on its platform. The Shopify ecosystem includes a community forum, a marketplace to hire experts, and more. Merchants of all sizes can rely on Shopify's ecosystem to guide them through the business setup process.

24/7 support

Shopify support is available 24/7, no matter which plan you’re on. You’ll also have access to help docs, webinars, blog posts, and online courses to guide you along the way.

Affordable option

Shopify has an in-house payment processor called Shopify Payments. On all plans, there are no gateway transaction fees when using Shopify Payments, making it a more cost-effective solution.

We’ve been able to build something in 3 years that a lot of brands haven’t actually gotten to in 10 years.

Chioma, Cee Cee’s Closet NYC

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Which is better: Magento vs. WooCommerce?

Magento has an advantage over WooCommerce in terms of features and scalability. However, WooCommerce is much easier to use and has a strong CMS, which Magento lacks. Shopify is better than Magento and WooCommerce for those looking for an easy setup, reliable hosting, and more. Shopify’s theme editor allows you to customize your website in only a few clicks. And with unlimited bandwidth and online storage, Shopify works nicely for companies planning to scale up quickly.

Which is better for ecommerce: Magento vs WooCommerce?

Magento is meant for enterprise companies, whereas WooCommerce was built for adding ecommerce functionality to WordPress websites. On the other hand, Shopify was built specifically for ecommerce. With an intuitive online store builder, hosting, built-in fraud detection, thousands of apps, and many more features integrated into one platform, Shopify makes it simple to create and run an online store. Shopify is also better for product launches, as it can handle high traffic volume, uptime, and more.

Magento vs. WooCommerce: which is better for security?

Both Magento and WooCommerce offer security features. However, they require extensions or plugins to set up certain elements, like an SSL certificate. Shopify is an excellent option for security, as it provides SSL certificates, has a built-in fraud detection feature, and is PCI DSS compliant. Shopify’s security mechanisms also detect and restrict account access when unusual activity is identified. In these cases, you have to confirm your identity as part of the login procedure.

Page last updated: January 24, 2022